MAS Context, 23 / ORDINARY. Fall 14.

MAS Context. 23 Issue, Fall 14.
metalocus, JOSÉ JUAN BARBA.
Mas Context presents ORDINARY, the twenty-third issue of this great quarterly publication. This issue seeks to explore the value of commonness and the everyday environment. It focuses on those elements that go unnoticed or that we take for granted, from buildings and objects to experiences and traditions. We look at the ordinary elements of life that are worth rediscovering and celebrating, as well as look ahead to what will become ordinary in the future.

So to present this issue, and because a few days ago I visited Chicago and Iker, I think it is best leave you with text and images of the first article.

“It’s truly a common man marvels at uncommon things and a wise man marvels at the commonplace.”



Pentagram Transforms MIT Media Lab's Logo.

[VIDEO] by Pentagram
metalocus, INÉS LALUETA.
The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.

Design agency Pentagram has used a simple grid of squares to create a new visual identity for the Massachusetts Institute of Technology (MIT)'s research centre.

If you make your way over to the MIT Media Lab...


Auditing the Creative Process, in pictures.

[VIDEO] Fundación Telefónica [MAD] Spain. 29.10 > 1.03.2015
metalocus, JOSÉ JUAN BARBA.
Yesterday we presented this exhibition that has now opened its doors to the public. An exhibition you not to be missed, where a superb cook does not speak of cuisine, or yes, and talk focuses on creativity. A highly recommended exposure for students, teachers and the general public who is interested in learning more about creativity. Do you think that creativity can be taught, can be learned, it can grow ...? These are some of the questions the exhibition raises and tries to answer with Ferran Adrià.

We report today the first images about the exhibition and Ferran Adrià (images, below)

What is needed to create?...


Small nomad house "Many Small Cubes" by Sou Fujimoto at Tuileries, Paris.

FIAC 2014 [VIDEO] [PAR] France. 23-26/10/2014.
metalocus, INÉS LALUETA.
For the ninth consecutive year, associated with the Domaine national du Louvre and the Tuileries, FIAC present, in the heart of the Tuileries Garden, a programme of outdoor artworks. An ever wider public is demonstrating a lively interest in the itinerary through the Tuileries and manifesting a growing interest in modern and contemporary art.

The growing interest for this annual event among galleries and artists - together with the exceptional beauty of the site - has enabled them to bring together each year some two dozen projects, including sculptures, installations and ephemeral creations, deployed in the garden's fountains, basins, lawns, alleys and groves.

Among the pieces presented, we highlight "Many Small Cubes" by Japanese architect...


AFTERGLOW - Lightsuit Segment.

[VIDEO] from Sweetgrass Productions
metalocus, ÁNGEL BLANCO.
Design, VIDEO, Recommendations
From the depth of the creative visuals to the groundbreaking, never-been-done-before scale of the shoot, Afterglow is being hailed as one of the most cinematically profound ski movies ever made. Deep pillows and Alaskan spines, all filmed at night, with massive lights, custom made LED suits, and a national governments worth of logistics, planning, and civil engineering.

It’s only ten minutes long, but Sweetgrass Productions’ Afterglow is arguably the most cinematically profound ski movie ever made. The clip was shot entirely at night —a first for the genre— deep in the backcountry of British Columbia and Alaska, and the breathtaking footage achieved by the Sweetgrass team did not come easily. Sweetgrass’s founder and the director of Afterglow, oversaw crews that illuminated ski runs as long as 2,500...


Situation Room by Jana Winderen and Marc Fornes / THEVERYMANY.

StoreFront [NYC] USA. 4.10 > 21.11.2014
metalocus, INÉS LALUETA.
Reflecting on the contemporary conditions emerging between the digital and the physical realms, the collaboration of Winderen and Fornes collapses sound, light and form in an object with intrinsic sensorial behaviors, inviting visitors to question the properties of matter and the built environment surrounding us. The installation is a vibrating sound experiment that aims to transform the architecture into animated sensible form.

Conceived as a sound object that absorbs and contrasts the site specificity of the Storefront Gallery with abstract, spatial, formal and acoustic variations and compositions, Situation NY raises questions about context, sensorial readings, estrangement and the uncanny tangentially resonating with contemporary debates around the ontology of objects.  


Architecture and the Unspeakable by John Szot Studio.

metalocus, JOSÉ JUAN BARBA.
The full-length version of "Architecture and the Unspeakable", a story about three architecture proposals each with a pathological problem connecting it to a larger cultural dialog, - directed by John Szot and produced by Brooklyn Digital Foundry, is now officially released to the public. John Szot is an architect and filmmaker working from Brooklyn, New York.

Through the mechanisms of vandalism, idiosyncrasy, and ...

Architecture and the Unspeakable.

GREENFIELDS by Greenfield Team.

[VIDEO] from Greenfield Team
metalocus, ÁNGEL BLANCO.
In a distant future, a son and his father try to escape a dictatorship. Greenfields is a graduation movie directed by Luis Betancourt, Benjamin Vedrenne, Joseph Coury, Michel Durin and Charly Nzekwu at Supinfocom, June 2013.

Finished in high quality 3D and thematically ambitious,  this video emulates the Orwellian universe in just seven minutes. This couple attempt a daring escape from a dystopic city. You think we are tired of dystopic visions, not when they are like this.



Sic97 brings back pieces designed by Elmar Thome.

By Elmar Thome. Sic97.
metalocus, SARA REBOLLO
Elmar Thome's works are an excellent and unfortunately little-known example of art and design in everyday life and objects. New firm Sic97 seeks to bring back good design and signature pieces that are no longer on the market and to start with, they present German designer Elmar Thome's fantastic Toma Lamp and his ET Bathroom Accessories Collection.

Sic97 was created based on the admiration for the objects designed by Elmar Thome (Mayen 1964 – Barcelona 2005) in the late 1980s. Thome sculpted small pieces full of poetry with the intention of introducing them in everyday use.

Not much is known about this worthy artist....


Rebellion, jealousy and uprising.

Venice Biennale 2014. [VEN] Italy.
metalocus, JOSÉ JUAN BARBA.
Every two years, the largest architecture exhibition in the world is held with great show and exhibition display media. It is an event which should always be memorable but rarely succeeds in it, although this year it did. For many years now, and I remember most of the Venice Biennales, not many have been incentive as a whole. This time, curator Rem Koolhaas left no one unmoved. His provocative proposal, "an architecture biennale without architects' egos and personalities”, stirred up everyone. His break with the more or less recognized as "academic" discourse was clearly evident and irritated many people.

Rem Koolhaas announced in his Biennale presentation that he was determined to deliver to a Now-for-Something-Completely-Different moment and he certainly did not disappoint us. Some speak of the curator's legions of fans and warrant that they are former or current students, a somewhat inconsistent statement if we consider the time Rem Koolhaas devotes to teaching compared to other architects who don't count with...



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