FIVE MONKEYS by Michael Basilico

04/12/2011. [VIDEO]
metalocus, PEDRO NAVARRO

Surely the history is know for you, it is interesting, no? it is possible, that this video not. “A simple, yet colorful, metaphor crafted to remind ourselves to question why we perform certain behaviors. As far as I learned this was not a literal experiment, just a fiction used in a business setting to provoke thought. The original source, history, and author seemed to have disappear into the vastness of the internet, but I would like to give them credit.”

Video screenshot.

"Once a group of scientists decided to do an experiment and put five monkeys in a cage. In the center put a ladder up a bunch of bananas. When a monkey was about to get to be the bananas, scientists tips to the group of monkeys with cold water. After several iterations of this process, each time a monkey tried to pick up bananas, the other 4 gave him a beating. After this, and after a while, trying to climb a monkey for bananas.

Scientists decided to replace one of the monkeys. The first thing this new monkey was climbing the ladder, being quickly dropped by others, and earning a beating. After several beatings, the new monkey and I did not try to climb the ladder. A second new monkey was introduced, and same thing happened.

The first monkey again participated in the beating of the second monkey again. A third was introduced and again, we repeated the process. The fourth well until, finally, the last of the monkeys 'old' was replaced.

So, finally, in the cage we had a group of five monkeys, but had never received a stream of cold water hitting anyone still daring monkey trying to climb the stairs with the intention to pick bananas. Why then do this? Probably answer, "Because we've always done well"

Drawn/Animated/Composited/Colored: Michael Basilico

Narrator.- Arthur Shink.
Monkey.- Kyle Hoffman.
Music.- Stock Elevator Music.
Source.- i.imgur.com/I6DEE.jpg