Mirrors and pastel tones to create Prada Shows Resort 2018 by AMO

11/05/2017
Mirrors and pastel tones to create Prada Shows Resort 2018 by AMO
Milano Osservatorio – Fondazione Prada [MIL] Italia
metalocus, JOSÉ JUAN BARBA
Prada's Resort 2018 show by AMO. Osservatorio, Galleria Vittorio Emanuele II in Milan. Photography by Willy Vanderperre, image courtesy of Prada
Milan’s Galleria Vittorio Emanuele II was one of the world’s first shopping arcades. Conceived by the architect Giuseppe Mengoni (1829-1877) as an intersection of two pedestrian streets – complete with elaborate inlaid mosaic floors beneath a soaring iron and glass dome – it opened in 1867 and became a showcase for the city’s burgeoning luxury goods sector; Mario Prada opened his first store in the arcade in 1913 to sell the family’s lavishly-tooled leather travelling cases.
Fondazione Prada's new exhibition space in Milan is the Osservatorio, an exhibition space dedicated to photography and visual languages, located above the central octagon in Galleria Vittorio Emanuele II in Milan. The Osservatorio, opened in December 2016, is spread across the fifth and sixth floors in the Galleria's eaves, and overlooks the building's glass and steel vaulted roof and cupola.This space was the show venue for Prada's first Resort collection designed by AMO.

Here AMO, with mirrors and pastel tones, made a very simple intervention: undulating screens with distorted images of the galleria itself and details of the collection in pastel colours on the one side; and views to the galleria itself, the iron dome by Mengoni on the other. The latter was left largely unobstructed aside from reflective and translucent columns in the same dusty pink as the satin covered benches.
 
 

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