The crisis in Milan gets up thanks to the projects by architects. This year the guests are numerous and many of them first-time design small items. Yesterday we presented the furniture colection by OMA - Rem Koolhaas, today Ruco Line, a company specialized in the making of high quality designer sneakers, presents at MIlan, Pure, the capsule collection created through the collaboration with the French starchitect Jean Nouvel.

It is the first time that Nouvel explores the world of fashion.

"The starting point is the architecture of the shoe, the work of taking away that is characteristic of Nouvel and his search for the ultimate essence of things. The result is a sneaker with a strong identity, a tradition with Ruco Line, for which linearity and essentiality are two cornerstones. The basic concept of the design is the monolith, the search for the elementary that is at the foundation of Jean Nouvel’s creative philosophy. The resulting simplicity is only apparent, the fruit of research that aims at the archetype that best expresses the object’s nature. The complexity, therefore, is dissembled and is perceived only when the sneaker is put on: the bottom, highlighted by a double band, is light and the purity of form gives the shoe a versatility that makes it right at any time during the day."

Pure will be presented in Milan, following an itinerary including the symbolic places of fashion and design; on Via della Spiga and Corso di Porta Ticinese; at Antonia Uomo on the second floor of the Excelsior; in the Design Supermarket on the basement floor of la Rinascente and in Spazio Rossana Orlandi; at the event “Hybrid Architecture & Design” organized by interns at the University of Milan; at the Brera Gallery, as part of the Spazio Umbria project and, lastly, at the iSaloni – Salone Ufficio, within the Project: office for living exhibition created by Jean Nouvel himself in Pav. 24.

PURE, TECHNICAL DESCRIPTION
Double lining: Lycra stretch inside, outer in grease, smooth calf. Lining in calf leather. Sole in rubber, height 50 mm. Pure is made from the finest leather, emphasizing even more the sneaker’s strong identity, in the neutral, white and black variations and in the bright fluorescent yellow and fuchsia colors.

 

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Jean Nouvel, (born in Fumel, France, on August 12, 1945) is a French architect. He was born in Fumel, France, and studied architecture and design at the École des Beaux-Arts in Paris, where he graduated in 1972. In 1976, Nouvel was a founding member of "Mars 1976", along with other young French architects. He also participated in creating the Syndicat de l'Architecture, an independent organisation aimed at promoting a more critical awareness within the profession.

Nouvel has received prestigious architecture awards throughout his career, including the Aga Khan Award for Architecture (granted for the design of the Institut du Monde Arabe). In 2001, he received the Royal Gold Medal from the Royal Institute of British Architects (RIBA) for his international career. In 2005, he was awarded the Wolf Prize in the Arts by the Wolf Foundation in Jerusalem, and in 2008, the Pritzker Prize. He was awarded the Grand Gold Medal of the Académie d’Architecture of France and named Commander of the Order of Arts and Letters by the French government. In addition, he has been made an honorary member of the American Institute of Architects (AIA) and has received honorary doctorates from several universities, including the University of Buenos Aires.

Nouvel was awarded the Pritzker Prize, the highest honour in architecture, in 2008, for his work on more than 200 projects. Among them, in the words of The New York Times, the “exotic brise-soleil” of the Institut du Monde Arabe, the “bullet-shaped” Torre Agbar in Barcelona with its “candy-colored” skin, the “muscular” Guthrie Theater in Minneapolis with its cantilevered bridge, and in Paris, the “challenging, mysterious and eccentrically wild” Musée du Quai Branly (2006) and the Philharmonie de Paris (a “journey into the unknown”, c. 2012).

The Pritzker highlighted numerous important works: in Europe, the Fondation Cartier for Contemporary Art (1994), the Culture and Congress Center in Lucerne (2000), the Nouvel Opéra in Lyon (1993), Expo 2002 in Switzerland and, under construction, the Concert Hall in Copenhagen and the Palace of Justice in Nantes (2000), as well as two tall towers in development in North America, Tour Verre in New York and a residential tower in Los Angeles. His recent cultural projects include the Louvre Abu Dhabi, the Philharmonie de Paris, the National Museum of Qatar in Doha, and the Serpentine Gallery Pavilion, 2010, in London.

In its announcement, the Pritzker Prize jury stated:

Of the many phrases that might be used to describe the career of architect Jean Nouvel, foremost are those that emphasize his courageous pursuit of new ideas and his challenge of accepted norms to stretch the boundaries of the field. [...] The jury acknowledged the ‘persistence, imagination, exuberance, and, above all, an insatiable urge for creative experimentation’ as qualities abundant in Nouvel’s work.

Among his principal projects are the Institut du Monde Arabe in Paris, the Fondation Cartier and the Musée du Quai Branly in Paris, the Culture and Congress Center KKL in Lucerne, the extension of the Reina Sofía Art Center in Madrid, the Guthrie Theater in Minneapolis, the Philharmonie de Paris, the Geneva Convention Center (2006), the Torre Agbar in Barcelona, the Dentsu Tower in Tokyo, the main complex of the Pierre and Marie Curie University campus in Paris, and the French Pavilion for Expo Shanghai 2010.

Among his current projects under study or construction are “53W53, Tour de Verre,” which integrates the expansion of the MoMA galleries in New York, the “Le Nouvel” residential towers in Kuala Lumpur, “Anderson 18” and “Ardmore” in Singapore, and “Rosewood” in São Paulo, the “Hekla” and “Duo” office towers in Paris, the cultural complex “The Artists’ Garden” in Qingdao, and the National Art Museum of China (NAMOC) in Beijing. The design for the Louvre Abu Dhabi began in 2006 with Nouvel’s associate architect, Hala Wardé. His recent plans also include projects in Dakar, Rio de Janeiro, and Brussels, as well as urban interventions in historic sites such as the city center of Toledo, Spain.
 

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Published on: April 10, 2013
Cite:
metalocus, INÉS LALUETA
"Jean Nouvel for Ruco Line" METALOCUS. Accessed
<http://www.metalocus.es/en/news/jean-nouvel-ruco-line> ISSN 1139-6415
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