In the Gangnam district of Seoul, a new and imposing glass building is erected that combines the most traditional craftsmanship with absolute innovation: the new Dolce & Gabbana boutique designed by the unmistakable signature of Frenchman Jean Nouvel.

Located on Seoul's main shopping street and surrounded by luxury everywhere, Domenico Dolce and Stefano Gabbana have re-established synergies -as they did at the Palazzo Della Ragione exhibition in Milan in 2009- with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors of this evanescent glass tower that has revolutionized the appearance of the district.
The Ateliers Jean Nouvel has designed the exteriors, which are characterized by the presence of four angular black granite pillars in the center of which they house a glass cylinder that offers an elegant vision of the Dolce & Gabbana collections housed inside. At the heart of the boutique, Jean Nouvel Design uses Nero Marquina marble to raise a large undulating spiral that connects the different floors of the building, in whose minimalist design the dominant presence of black stands out in its different finishes of glass, concrete, and aluminum. in contrast to the warm nuances of the wood.

The result of this architectural work gives rise to a contemporary image that shows the ready-to-wear collection of Dolce & Gabbana for women and men in a kind of cozy whirlpool that culminates in the terrace, where a room located at the end of the spiral that crowns the building to welcome guests for a relaxing and welcoming end of the visit.
 

Description of project by Jean Nouvel

In Seoul, an imposing and precious glass encasing preserves and yet reveals extraordinary treasures of fine craftsmanship: the new Dolce&Gabbana boutique at Cheongdam-dong, in the Gangnam District, is an architectural ode to the encounter between love for tradition and ceaseless innovation.

Dolce&Gabbana inaugurates an important flagship store choosing the unmistakable signature of Jean Nouvel, with whom Domenico Dolce and Stefano Gabbana had already cooperated on the occasion of an exhibition staged at Palazzo Della Ragione in Milan in 2009.

Created in synergy with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors, the building is located in the main luxury retail street of Seoul and is characterized externally by the evanescence of its volumes, which redesign the district’s profile.

A cylinder of extra-clear glass, set between four corner pillars made of black granite, offers the city an overall view of the Dolce&Gabbana Collections preserved within it, thanks to the large convex glass facades on two sides of the building. The light transparency of the glass and the intense black, a symbol of absolute elegance, chase each other in a game of mutual references that moves from the outside into the heart of the store.

Surprising and attractive, the interior of the boutique develops on a single large spiral ramp, clad in mosaic Nero Marquina marble, which seamlessly connects the different floors, thus offering a special and unique visiting experience. The visitor is invited to be carried upwards by this vortex to discover the Dolce&Gabbana Collections, which are enhanced, floor by floor, by a captivating lighting system.

The interior design is minimalist and dominated by the use of black in its countless shades and finishes: glossy black glass, gray concrete, and black anodized aluminum interact with the warm and refined nuances of mango wood, thus recreating a welcoming and sophisticated environment, suitable to host Dolce&Gabbana creations. The main display system, which extends over the entire spiral ramp, is obtained by the use of a succession of modular elements to which shelves and rods are affixed at different heights: the result is an evocative swirl of objects that appear to float following the direction of the spiral slab. Corners and loggias created inside the black granite volumes offer additional spaces for displaying products and intimate dressing areas.

The experience continues on the terrace: the lounge welcomes guests in an environment with a strong contemporary feel, surmounted by a large semi-circular canopy, the ideal completion of the spiral ramp that dominates the entire building. The furnishings, the elegant black metal seats, and the sinuous granite bar counter contribute to making the space the ultimate destination for unforgettable moments of conviviality and relaxation.

The boutique hosts the Ready to Wear, Accessories, Fine Jewellery, and Watches Collection for Women and Man and the Made to Measure service by Dolce&Gabbana Sartoria.

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Architects
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Design team
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Studio director.- Julie Parmentier (Projet – Exécution). Project Architects.-Paul-Antoine Barbe, Joan Carayon.
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Collaborators
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Facades Architect.- Florence Rabiet. Landscape.-Isabelle Guillauic. Interns.-Emma Gonzalez. Computer Generated Images.-Ivan Cattin-Martel, Sabrina Letourneur, Ala Raassa. 3D Modelling.-Joan Carayon, Mathieu Latinturier. Architects of Record.-D.P.J. & Partners, Ltd. Interior Art Director.- Filippo Francescangeli. Interior Design Project.- Chiara Cappi, Yasmina Deek, Michela Pecoraro, Clio Zancanella. Interior Design Execution.- Clio Zancanella. Interior Computer Generated Images.- Chiara Cappi, Yasmina Deek, Michela Pecoraro, Clio Zancanella. 3D Modelling Interiors.- Chiara Cappi, Yasmina Deek, Michela Pecoraro, Clio Zancanella. Lighting Design Company.- 8’18’’. Pilot Study Engineering.-TESS. Construction Engineering Consultant-LOCAL.
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Client
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Builder
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JOIN.
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Area
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Useful surface.- 911 sqm. Surface shob.- 835 sqm.
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Dates
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2019 – 2021.
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Location
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414 Apgujeong-ro, Cheongdam-dong, Gangnam-gu, Seoul, South Korea.
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Photography
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Jean Nouvel, (born in Fumel, France, on August 12, 1945) is a French architect. He was born in Fumel, France, and studied architecture and design at the École des Beaux-Arts in Paris, where he graduated in 1972. In 1976, Nouvel was a founding member of "Mars 1976", along with other young French architects. He also participated in creating the Syndicat de l'Architecture, an independent organisation aimed at promoting a more critical awareness within the profession.

Nouvel has received prestigious architecture awards throughout his career, including the Aga Khan Award for Architecture (granted for the design of the Institut du Monde Arabe). In 2001, he received the Royal Gold Medal from the Royal Institute of British Architects (RIBA) for his international career. In 2005, he was awarded the Wolf Prize in the Arts by the Wolf Foundation in Jerusalem, and in 2008, the Pritzker Prize. He was awarded the Grand Gold Medal of the Académie d’Architecture of France and named Commander of the Order of Arts and Letters by the French government. In addition, he has been made an honorary member of the American Institute of Architects (AIA) and has received honorary doctorates from several universities, including the University of Buenos Aires.

Nouvel was awarded the Pritzker Prize, the highest honour in architecture, in 2008, for his work on more than 200 projects. Among them, in the words of The New York Times, the “exotic brise-soleil” of the Institut du Monde Arabe, the “bullet-shaped” Torre Agbar in Barcelona with its “candy-colored” skin, the “muscular” Guthrie Theater in Minneapolis with its cantilevered bridge, and in Paris, the “challenging, mysterious and eccentrically wild” Musée du Quai Branly (2006) and the Philharmonie de Paris (a “journey into the unknown”, c. 2012).

The Pritzker highlighted numerous important works: in Europe, the Fondation Cartier for Contemporary Art (1994), the Culture and Congress Center in Lucerne (2000), the Nouvel Opéra in Lyon (1993), Expo 2002 in Switzerland and, under construction, the Concert Hall in Copenhagen and the Palace of Justice in Nantes (2000), as well as two tall towers in development in North America, Tour Verre in New York and a residential tower in Los Angeles. His recent cultural projects include the Louvre Abu Dhabi, the Philharmonie de Paris, the National Museum of Qatar in Doha, and the Serpentine Gallery Pavilion, 2010, in London.

In its announcement, the Pritzker Prize jury stated:

Of the many phrases that might be used to describe the career of architect Jean Nouvel, foremost are those that emphasize his courageous pursuit of new ideas and his challenge of accepted norms to stretch the boundaries of the field. [...] The jury acknowledged the ‘persistence, imagination, exuberance, and, above all, an insatiable urge for creative experimentation’ as qualities abundant in Nouvel’s work.

Among his principal projects are the Institut du Monde Arabe in Paris, the Fondation Cartier and the Musée du Quai Branly in Paris, the Culture and Congress Center KKL in Lucerne, the extension of the Reina Sofía Art Center in Madrid, the Guthrie Theater in Minneapolis, the Philharmonie de Paris, the Geneva Convention Center (2006), the Torre Agbar in Barcelona, the Dentsu Tower in Tokyo, the main complex of the Pierre and Marie Curie University campus in Paris, and the French Pavilion for Expo Shanghai 2010.

Among his current projects under study or construction are “53W53, Tour de Verre,” which integrates the expansion of the MoMA galleries in New York, the “Le Nouvel” residential towers in Kuala Lumpur, “Anderson 18” and “Ardmore” in Singapore, and “Rosewood” in São Paulo, the “Hekla” and “Duo” office towers in Paris, the cultural complex “The Artists’ Garden” in Qingdao, and the National Art Museum of China (NAMOC) in Beijing. The design for the Louvre Abu Dhabi began in 2006 with Nouvel’s associate architect, Hala Wardé. His recent plans also include projects in Dakar, Rio de Janeiro, and Brussels, as well as urban interventions in historic sites such as the city center of Toledo, Spain.
 

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Published on: February 28, 2021
Cite:
metalocus, ELENA FIGUEROA FALCÓN
"Innovative privacy. Dolce & Gabbana boutique Seoul by Ateliers Jean Nouvel " METALOCUS. Accessed
<http://www.metalocus.es/en/news/innovative-privacy-dolce-gabbana-boutique-seoul-ateliers-jean-nouvel> ISSN 1139-6415
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