The new headquarters of Fondazione Alda Fendi - Esperimenti is Jean Nouvel’s first project in Rome. A historical building renovation in front of the S. Giorgio church, in Velabro, the quarter where the mythic city founders, twins Romulus and Remus, were discovered in a basket on a bank of the Tiber. The building is adjacent to the Arch of Janus, not far from the Imperial Fora.

Nouvel renovated a six-story, 3,500-square-meter complex, three contiguous housing buildings called Rhinoceros —whose name alludes to the resin statue that sits outside the building, symbolizing the power of Rome’s imperial history.

The buildings were erected between the 17th and 19th centuries.
 
‘I like to start with a building that you can sense has lived. It will live again, but differently. Inside, it will have a new lease of life that’s electrifying,’ and Jean Nouvel adds: ‘We’ll work starting with every fracture in the walls, starting with every type of window, with every type of material, with every window-frame...’
Jean Nouvel
‘You don’t rehabilitate, you habilitate. You habilitate a building by giving it a status it doesn’t otherwise have...’
Jean Nouvel
 
As is established practice with historical buildings of this rank, each historical layer, Ateliers Jean Nouvel identified and documented, a highly detailed and thorough of building survey was carried out as the basis for the renovation.

In the course of reconstruction, Jean Nouvel ensured the differences between existing and new elements would remain clearly recognizable by choosing unambiguously contemporary materials and shapes.

In addition to galleries and shops the building houses a 24-suite hotel, operated by Spanish hotelier Kike Sarasola, called the Rooms of Rome, and a rooftop branch of Paris’s Caviar Kaspia restaurant, with terraces offering dazzling views of ancient Rome.
 
Says Nouvel, ‘You never make things simpler, you make them more complex...’ ‘Anything that can be decoded in a flash is of no interest to anyone anymore.’
 

Project description by Jean Nouvel

The Fondazione Alda Fendi - Esperimenti: a perfect viewing instrument

The Fondazione Alda Fendi – Esperimenti provides exhibition spaces (through a cultural cooperation partnership with the Hermitage Museum) and culture oriented boutiques that open onto the street, as well as small residences available to visiting artists, and even art lovers...

It stands on one of the most illustrious places in all history: the Roman Forum. The Fondazione Alda Fendi – Esperimenti occupies three former apartment buildings a stone’s throw from the Temple of Vesta and the Arch of Janus. This means the Fondazione has a front-row view of the Palatine Hill as well as panoramic 360° views of Rome, with its celebrated hills and its array of venerable old domes. We are clearly at the very heart of Roman history here, in buildings that were originally designed to be exclusively domestic, and have sustained countless alterations over time. Nineteenth- and twentieth-century inhabitants left behind walled-up windows, bizarre partitions, period tiles and jagged cracks, among other things.

Constructing anything in Rome is fraught. Architects are normally required to respect the hierarchy of historic structures, and so we’ve adhered to strict simplicity.

Over the façades, we’ve kept everything bearing witness to the passage of time... all the better to bring out the different archaeological stratifications, and to enable people to discover a building that has stopped ageing – without resorting to cosmetic surgery, either (we cherish all its wrinkles as signs of character and have preserved them). This rule reinforces the sense of how strongly these buildings are moored in history.

The context doesn’t allow substantial changes to be made to the façades, which are listed, but we’ve been able to rethink the way the surrounding landscapes are framed through the windows and from the terraces.

Revisiting the building also meant making use of all the different internal features to create 25 apartments that are all unique. Each apartment also has differently framed views, thanks to the way the windows have been knocked around over the years, with many of them being reduced in size and some even bricked up.

The really substantial changes have mainly been made inside. We developed a particular process that involved printing photographic linings on the interior shutters showing glimpses of the apartments as they were before work began. These photos create inside and outside trompe-l’œil installations that catch the natural light like reflectors, showcasing the printed images.

When the buildings are lit up at night from outside, the trees around them cast their shadows over the façades. This night-time display is made even more vividly probing thanks to colours programmed by the new interior shutters...

The touches of modernity that already existed inside the apartments have been accentuated by introducing essential state-of-the-art fit-outs such as kitchens and bathrooms. These pared-back stand- out objects are stainless-steel blocks, providing a striking contrast to the mottled walls, whose patinas are themselves revelations of the different layers of paint and plaster, fractures and mixed materials. A sculptural interpretation of the passage of time and the process of sedimentation.

The fixtures have been fitted in a clean streamlined way, so that the strongest possible contrast is set up between these objects of modern living and what remains of the ancient world now accommodating them: sections of original floor tiles have been left untouched but surrounded by new materials, while there are new steel structures for the lintels, the pillars and stairs – all of these elements now permanently marking out a new layer in the historic sedimentation. It’s a friendly conversation between opposites, a happy confrontation between different eras, from the most remote to the most modern. It’s also a meeting between two worlds, between the traces of the noblest and most sacred architectural monuments of Antiquity and these model domestic buildings that remind us that they are still alive and vibrant; that they are buildings in Rome that mean to fully enjoy their privileged position.

The bi-level rooftop restaurant, with its amazing panoramic views, is proof of this day and night: it’s a perfect viewing instrument. And the other exceptional thing about it is its capacity to finely frame all that lies before it – the ruins and umbrella pines in the foreground and, in the distance, the skyline of hills and Roman domes – just like a cyclorama.

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Architects
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Jean NOUVEL – Ateliers Jean Nouvel.
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Project Team
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Advisor Architect to Jean Nouvel.- Aurélien Coulanges.
Project Leaders.- Project.- Alessandro Carbone, Livia Tani. / Construction.- Alessandro Carbone.
Project Architects.- Angela Bello, Michela Fresiello, Kristian Sullivan.
Computer Generated Images.- Project.- Benjamin Alcover, Mizuho Kishi. Graphic Design.- Project.- Eugénie Robert, Natalie Saccu de Franchi, Vatsana Takham. 3D Modelisation.- Angela Bello.
Interior Design & Furniture.- Ateliers Jean Nouvel.- Floriane Abello, Sabrina Letourneur.
Jean Nouvel Design.- Filippo Francescangeli, Ernesto Mistretta, Hyojin Seong.
Artistic interventions.- Photographic Installation.- Alessandro Imbriaco.
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Engineers
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Structures.- Pilot study.- Studio Croci & Associati / Studies.- Studio Croci & Associati
Fluides.- Pilot study.- STI ENGINEERING Srl / Etudes Studies.- STI ENGINEERING Srl.
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Consultants
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Cost consultant.- J&A Consultants
Project management.- J&A Consultants
Renovation.- Arch. Valeria CASELLA
Acoustics.- Ing. Stabia
Lighting design.- Viabizzuno Srl
City planning.- Arch. Alessandro STELLA
Archaeologist.- Salvatore BARRANO
Geologist.- Roberto MENICHELLI
Kitchen.- Tervi S.r.l.
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Client
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Agrippina Srl, Rome, Italy (Fondazione Alda Fendi Esperimenti).
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Contractor
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General Contractor.- RC Costruzioni.
Site Manager.- Ing. Antonino Papasergio.
Interior.- Devoto Design.
Lighting design.- Viabizzuno Srl.
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Area
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Usable floor area.- 2800m². Gross floor area.- 3800m².
Retail.- 300 m² (UFA) / 420 m² (GFA).
Restaurant.- 140 m² (UFA) / 190 m² (GFA) + 400 m² Terraces.
Exhibition.- 500 m² (UFA) / 652 m² (GFA).
Residences.- 1400 m² (UFA) / 1850 m² (GFA).
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Programme
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Renovation of an 18th century building located in the heart of the Roman Forum. The existing 3500m² will be transformed into 25 residences, of which a certain number will be reserved for artists, exhibition spaces, art galleries, cafes and a rooftop restaurant with a panoramic view of the historic center of Rome.

Ground floor.- Lobby, Shops, art galleries and a Coffee shop
1st to 4th floor.- Showroom, Residences
5th floor.- Restaurant and panoramic terraces
6th floor.- Sky bar.
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Dates
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Concept.- 03.2012. Studies.- 2012 – 2014. Construction.- 06.2015 - 12.2017 Opening.- 10.10.2018.
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Location
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Via del Velabro, Rome, Italy.
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Photography
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Roland Halbe.
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Jean Nouvel, (born in Fumel, France, on August 12, 1945) is a French architect. He was born in Fumel, France, and studied architecture and design at the École des Beaux-Arts in Paris, where he graduated in 1972. In 1976, Nouvel was a founding member of "Mars 1976", along with other young French architects. He also participated in creating the Syndicat de l'Architecture, an independent organisation aimed at promoting a more critical awareness within the profession.

Nouvel has received prestigious architecture awards throughout his career, including the Aga Khan Award for Architecture (granted for the design of the Institut du Monde Arabe). In 2001, he received the Royal Gold Medal from the Royal Institute of British Architects (RIBA) for his international career. In 2005, he was awarded the Wolf Prize in the Arts by the Wolf Foundation in Jerusalem, and in 2008, the Pritzker Prize. He was awarded the Grand Gold Medal of the Académie d’Architecture of France and named Commander of the Order of Arts and Letters by the French government. In addition, he has been made an honorary member of the American Institute of Architects (AIA) and has received honorary doctorates from several universities, including the University of Buenos Aires.

Nouvel was awarded the Pritzker Prize, the highest honour in architecture, in 2008, for his work on more than 200 projects. Among them, in the words of The New York Times, the “exotic brise-soleil” of the Institut du Monde Arabe, the “bullet-shaped” Torre Agbar in Barcelona with its “candy-colored” skin, the “muscular” Guthrie Theater in Minneapolis with its cantilevered bridge, and in Paris, the “challenging, mysterious and eccentrically wild” Musée du Quai Branly (2006) and the Philharmonie de Paris (a “journey into the unknown”, c. 2012).

The Pritzker highlighted numerous important works: in Europe, the Fondation Cartier for Contemporary Art (1994), the Culture and Congress Center in Lucerne (2000), the Nouvel Opéra in Lyon (1993), Expo 2002 in Switzerland and, under construction, the Concert Hall in Copenhagen and the Palace of Justice in Nantes (2000), as well as two tall towers in development in North America, Tour Verre in New York and a residential tower in Los Angeles. His recent cultural projects include the Louvre Abu Dhabi, the Philharmonie de Paris, the National Museum of Qatar in Doha, and the Serpentine Gallery Pavilion, 2010, in London.

In its announcement, the Pritzker Prize jury stated:

Of the many phrases that might be used to describe the career of architect Jean Nouvel, foremost are those that emphasize his courageous pursuit of new ideas and his challenge of accepted norms to stretch the boundaries of the field. [...] The jury acknowledged the ‘persistence, imagination, exuberance, and, above all, an insatiable urge for creative experimentation’ as qualities abundant in Nouvel’s work.

Among his principal projects are the Institut du Monde Arabe in Paris, the Fondation Cartier and the Musée du Quai Branly in Paris, the Culture and Congress Center KKL in Lucerne, the extension of the Reina Sofía Art Center in Madrid, the Guthrie Theater in Minneapolis, the Philharmonie de Paris, the Geneva Convention Center (2006), the Torre Agbar in Barcelona, the Dentsu Tower in Tokyo, the main complex of the Pierre and Marie Curie University campus in Paris, and the French Pavilion for Expo Shanghai 2010.

Among his current projects under study or construction are “53W53, Tour de Verre,” which integrates the expansion of the MoMA galleries in New York, the “Le Nouvel” residential towers in Kuala Lumpur, “Anderson 18” and “Ardmore” in Singapore, and “Rosewood” in São Paulo, the “Hekla” and “Duo” office towers in Paris, the cultural complex “The Artists’ Garden” in Qingdao, and the National Art Museum of China (NAMOC) in Beijing. The design for the Louvre Abu Dhabi began in 2006 with Nouvel’s associate architect, Hala Wardé. His recent plans also include projects in Dakar, Rio de Janeiro, and Brussels, as well as urban interventions in historic sites such as the city center of Toledo, Spain.
 

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Published on: January 26, 2020
Cite:
metalocus, JOSÉ JUAN BARBA
"Inhabit the Rome Forum. The Fondazione Alda Fendi by Jean Nouvel" METALOCUS. Accessed
<https://www.metalocus.es/en/news/inhabit-rome-forum-fondazione-alda-fendi-jean-nouvel> ISSN 1139-6415
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