The 135 metre-high tower, which is named La Marseillaise, is situated in Euroméditerranée, on Marseille's waterfront, close to a 142-metre tall tower designed by Zaha Hadid as the headquarters of French shipping company CMA CGM. Containing 35,000 square metres of workspace, the tower will be the largest set of offices in Constructa's wider Quais d'Arenc development.
French architect Jean Nouvel has completed an office skyscraper in Euroméditerranée site in Marseille. The building has facade made with concrete brise-soleils painted in 27 shades of red, white and blue a  capturing the reflective light from the waterfront.

"Towers all over the world look too alike, they often appear interchangeable – they could exist anywhere. They rarely describe their city, they are tall but anonymous…. my tower is singular. Its ambition is to belong clearly to the dense Mediterranean sea air."  explained Jean Nouvel.

While 12 floors of the 31-storey building will be occupied by Aix-Marseille-Provence Metropolis, the building will also contain a restaurant, children's daycare, and a cycle park at street level.
 

Description of project by Jean Nouvel

It is so they don’t spread out too much, and can cut down on daily transportation, that big cities incorporate high-rise buildings – towers – close to their centre. They use existing transport and service infrastructures and that way we discover quite naturally that they are sustainable and urban in all senses of those two terms. This finding explains the birth, by the sea in the bosom of Mediterranean Europe, of a tall family made up of different towers. The eldest has been visible on the skyline for some years already, Zaha Hadid having conceived it for CMA CGM.

Following in the footsteps of this first beacon, three other lofty figures have now emerged. Junior and the baby of the family, drafted by Jean-Baptiste Piétri and Yves Lion, offer ʺfull-dazzling-views-overlooking-the-seaʺ apartments. The third, big sister, has her own ambition, which is to see that the locals get down to work in the Phoenician sky. My role, it seems, is to endow her with a beautiful gene pool!

Towers, all the world over, look too alike. Often they appear interchangeable and could be anywhere. Too rarely do they add character to their cities. They are tall but anonymous. Sleek parallelepipeds, they reflect a great deal behind their all-too-shiny curtain walls. Informed by this awareness and these critical considerations, I propose a tower that’s a one-off. Her ambition is clearly to be part of the dense Mediterranean sea air.

She flaunts her desire to play with the sun, draw shadows in the sky… Only, flimsy shadows, simple geometries that sow the seeds of complex mathematical games… And yes, always this coupling of simplicity and complexity… I picture this tower. I talk about her. I call her ʺThe Marseillaiseʺ. But don’t worry, she isn’t belligerent… She may be concrete, but the concrete is dis-armoured – light concrete, fiber concrete – light as an unfinished architectural drawing… The kind you can see on a computer screen that use only strokes, lines… This is the work of a fairly happy-go-lucky architect who just can’t decide how to finish the thing!

Ah yes, the beauty of the sketch, of the painting that opts to leave a bit of canvas showing… An absence that turns into yet another province of the imagination… She would like to be a hymn to light, my Marseillaise: a step, a stairway, a ladder leading to overhead bridges to, or in, the sky.

The pleasures of towers are linked to those of the belvedere and also to the feeling of being part of the atmosphere… Of being both within and without… Within in the mists, in the rain or in the slightly murky dark… Without when the glass disappears and all that remains is a mathematical field punctuated by dashes of shadow and light, with sunbreakers becoming indistinguishable from the ceiling, the same colors passing from the inside to the outside all the better to blur and erase the transparent physical boundary of the glass.

Lights and colors interact and if ʺThe Marseillaiseʺ is only too happy to be red-white-and-blue, she will swap France blue for sky blue, royal white for the impure white of the horizon or the odd cloud, blood red for the ochre reds and brick reds of the surrounding roofs and walls. Seen from the outside, she hopes to stamp her lines on the Marseilles sky, mix up transparencies and reflections, occupy this piece of the sky criss-crossed with a few pale shadows and pearly lights, with trees and characters that we’re never sure really exist since they’re up there in heaven.

More information

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Architects
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Ateliers Jean Nouvel. Architect.- Jean Nouvel. Assisting Architect to Jean Nouvel.- Aurélien Coulanges. Design and Construction Grouping Headed by.- Vinci Construction France. Studio Manager.- Didier Brault. Project Leader.- Alain Gvozdenovic (Project), Nathalie Sasso Et Vincent Delfaud (Execution).
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Equipo
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Project.- Chen Chen, Jean-Patrick Degrave, Katarina Dobrowolski, Patricia Fernandez, Laure Frachet, Sangmin Hyun, Carolina Oliveira, Pedro Rodriguez Dinis. Execution.- Jeanne Autran, Luisa Caprio, Alice Dufourmantelle, Jean Saint-Pierre, Beryl Monnot. Computer Generated Images.- Ateliers Jean Nouvel + Golem (Project). Graphic Design.- Rafaëlle Ishkinazi (Project), Natalie Saccu De Franci, Élise Taponier, Clio Zancanella (Execution).
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Collaborators
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Engineers.- Aedis (Structure), Alto Ingenierie (Building Services And Sustainable Development), Arcora (Facades), Avel (Acoustic), Casso (Fire Safety), Serius (Kitchen). Co-Contracto.- Crudeli (Cvcd), Snef (Electricity), Kone (Vertical Transportation). Major Subcontractors.- Botte Fondations (Foundations), Ouest Alu (Facades), Ursa (Steel Structure), Mba Et Art Deco (False Ceiling Panels), Linder (False Floor).
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Client
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Constructa, Métropole Aix-Marseille-Provence, Haribo, Sodexo, Orange, Cepac, Swiss Life Reim, Steir, and le World Trade Center Marseille Provence.
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Area
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Habitable area / Surface area.- 39,560 m² / 46,767 m²
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Dates
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2006-2018
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Venue
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2 Quai d'Arenc, 13002 Marseille, France
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Jean Nouvel, (born in Fumel, France, on August 12, 1945) is a French architect. He was born in Fumel, France, and studied architecture and design at the École des Beaux-Arts in Paris, where he graduated in 1972. In 1976, Nouvel was a founding member of "Mars 1976", along with other young French architects. He also participated in creating the Syndicat de l'Architecture, an independent organisation aimed at promoting a more critical awareness within the profession.

Nouvel has received prestigious architecture awards throughout his career, including the Aga Khan Award for Architecture (granted for the design of the Institut du Monde Arabe). In 2001, he received the Royal Gold Medal from the Royal Institute of British Architects (RIBA) for his international career. In 2005, he was awarded the Wolf Prize in the Arts by the Wolf Foundation in Jerusalem, and in 2008, the Pritzker Prize. He was awarded the Grand Gold Medal of the Académie d’Architecture of France and named Commander of the Order of Arts and Letters by the French government. In addition, he has been made an honorary member of the American Institute of Architects (AIA) and has received honorary doctorates from several universities, including the University of Buenos Aires.

Nouvel was awarded the Pritzker Prize, the highest honour in architecture, in 2008, for his work on more than 200 projects. Among them, in the words of The New York Times, the “exotic brise-soleil” of the Institut du Monde Arabe, the “bullet-shaped” Torre Agbar in Barcelona with its “candy-colored” skin, the “muscular” Guthrie Theater in Minneapolis with its cantilevered bridge, and in Paris, the “challenging, mysterious and eccentrically wild” Musée du Quai Branly (2006) and the Philharmonie de Paris (a “journey into the unknown”, c. 2012).

The Pritzker highlighted numerous important works: in Europe, the Fondation Cartier for Contemporary Art (1994), the Culture and Congress Center in Lucerne (2000), the Nouvel Opéra in Lyon (1993), Expo 2002 in Switzerland and, under construction, the Concert Hall in Copenhagen and the Palace of Justice in Nantes (2000), as well as two tall towers in development in North America, Tour Verre in New York and a residential tower in Los Angeles. His recent cultural projects include the Louvre Abu Dhabi, the Philharmonie de Paris, the National Museum of Qatar in Doha, and the Serpentine Gallery Pavilion, 2010, in London.

In its announcement, the Pritzker Prize jury stated:

Of the many phrases that might be used to describe the career of architect Jean Nouvel, foremost are those that emphasize his courageous pursuit of new ideas and his challenge of accepted norms to stretch the boundaries of the field. [...] The jury acknowledged the ‘persistence, imagination, exuberance, and, above all, an insatiable urge for creative experimentation’ as qualities abundant in Nouvel’s work.

Among his principal projects are the Institut du Monde Arabe in Paris, the Fondation Cartier and the Musée du Quai Branly in Paris, the Culture and Congress Center KKL in Lucerne, the extension of the Reina Sofía Art Center in Madrid, the Guthrie Theater in Minneapolis, the Philharmonie de Paris, the Geneva Convention Center (2006), the Torre Agbar in Barcelona, the Dentsu Tower in Tokyo, the main complex of the Pierre and Marie Curie University campus in Paris, and the French Pavilion for Expo Shanghai 2010.

Among his current projects under study or construction are “53W53, Tour de Verre,” which integrates the expansion of the MoMA galleries in New York, the “Le Nouvel” residential towers in Kuala Lumpur, “Anderson 18” and “Ardmore” in Singapore, and “Rosewood” in São Paulo, the “Hekla” and “Duo” office towers in Paris, the cultural complex “The Artists’ Garden” in Qingdao, and the National Art Museum of China (NAMOC) in Beijing. The design for the Louvre Abu Dhabi began in 2006 with Nouvel’s associate architect, Hala Wardé. His recent plans also include projects in Dakar, Rio de Janeiro, and Brussels, as well as urban interventions in historic sites such as the city center of Toledo, Spain.
 

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Published on: October 31, 2018
Cite:
metalocus, ÁNGEL TORNE
"La Marseillaise, great tricolor skyscraper by Jean Nouvel " METALOCUS. Accessed
<https://www.metalocus.es/en/news/la-marseillaise-great-tricolor-skyscraper-jean-nouvel> ISSN 1139-6415
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