New VALENTINO FLAGSHIP STORE ON VIA MONTENAPOLEONE 20, Milan

The concept of flagship store (the store most important, the flagship of the company) has become a powerful imaging tool not only in luxury brands, also for more and more firms seeking to add value to their products. As a store of reference this new store has the character and atmosphere of a palazzo, rather than a traditional store. The opening of the boutique coincides with the 50th anniversary of the Valentino brand.

New Valentino Flagship Store in Milan. By David Chipperfield.

Timelapse documenting the construction of the new VALENTINO flagship store on Via Montenapoleone, in Milan, designed by the Architect David Chipperfield.

Amaizing menu with luxury materials such as grey Terrazzo alla Veneziana with Carrara stone, wood, marble, glass, leather and plush carpeting have been used. The architecture of the boutique has been integrated with the pieces on show, focusing attention on the collections. The finishing of the walls varies from one room to another: frosted mirrors alternate with bespoke panels or borosilicate glass tubes to give a draped glacè effect for the ready-to-wear setting. The lamps have been created from eight mounted optical lenses in brass lunettes in different shapes. The furniture in all the rooms has been designed specifically so that it gives the effect of being a personal collection pairing modern pieces, chests of drawers and bespoke containers with elements inspired from Art Deco furnishing.

1st video. Timelapse documenting the construction of the new VALENTINO flagship store in Milan designed by the Architect David Chipperfield.

2nd video. A dialog between the Architect DAVID CHIPPERFIELD and Creative Directors of VALENTINO , MARIA GRAZIA CHIURI and PIER PAOLO PICCIOLI.

3rd video. The new VALENTINO FLAG SHIP STORE OPENING during 2012 Milan Fashion Week.

1st video. Shot in HDR over four months, 174.258 photos were taken.

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David Chipperfield

Sir David Alan Chipperfield was born in London in 1953 and was raised on a farm in Devon, in the southwest of England. He studied architecture at the Kingston School of Art and the Architectural Association School of Architecture in London, graduating in 1980. He later worked with Douglas Stephen, Norman Foster, and Richard Rogers before founding his own firm, David Chipperfield Architects, in 1985.

The firm has grown to include offices in London, Berlin (1998), Shanghai (2005), Milan (2006), and Santiago de Compostela (2022). His first notable commission was a commercial interior for Issey Miyake in London, which led him to work in Japan. In the United Kingdom, his first significant building was the River and Rowing Museum in Henley-on-Thames, completed in 1997.

Chipperfield has developed over one hundred projects across Asia, Europe, and North America, including civic, cultural, academic, and residential buildings. In Germany, he led the reconstruction of the Neues Museum in Berlin (1993–2009) and the construction of the James-Simon-Galerie (1999–2018).

He has been a professor at various universities in Europe and the United States, including the State Academy of Fine Arts in Stuttgart and Yale University. In 2012, he curated the 13th International Architecture Exhibition at the Venice Biennale. In 2017, he established the RIA Foundation in Galicia, Spain, dedicated to research on sustainable development in the region.

He is a member of the Royal Institute of British Architects (RIBA) and has been recognized as an honorary fellow of the American Institute of Architects (AIA) and the Bund Deutscher Architekten (BDA). He has received numerous awards, including the RIBA Royal Gold Medal in 2011, the Praemium Imperiale from the Japan Art Association in 2013, and the Pritzker Prize in 2023. In 2009, he was awarded the Order of Merit of the Federal Republic of Germany, in 2010 he was knighted for his services to architecture, and in 2021 he was appointed to the Order of the Companions of Honour in the United Kingdom.

Chipperfield's career is distinguished by his focus on the relationship between architecture and its context, as well as his commitment to sustainability and the preservation of architectural heritage.

Published on: April 17, 2012

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