Cadena Concepts is a strategic design lab led by Ignacio Cadena, with more than 25 years of experience in the Mexican city of Monterrey. It is specialised in creating high-impact brands, concepts and sensory experiences. Its narrative approach has transformed more than 2,000 projects in the hospitality, retail and branding sectors, with iconic names such as Xinú, Tierra Garat and Churros El Moro. Its work has been awarded and exhibited in over 20 countries.
Ignacio Cadena (Sonora, México, 1967). He initially studied Fine Arts in New York and Los Angeles, California. He later studied Architecture, first at the TEC in Monterrey, Mexico, and continued in Santa Monica, California, where he earned his professional degree and master's degree in architectural design from SCI-Arc (Southern California Institute of Architecture).
His work explores the boundaries between art and science, while representing visual concepts drawn from his sociocultural roots, urban environments, and modern media. Ignacio believes that development, personal enrichment, and an understanding of individual cultures are achieved through relationships and interaction with others, otherwise, one may perish through isolation. He is a staunch advocate of collaboration and intellectual and cultural exchange.
He has designed and designed brands, commercial projects, educational concepts, positioning strategies, communication, advertising campaigns, spaces, architectural projects, real estate concepts, editorial design projects, fashion, installations, furniture, and decorative objects, among others. Her professional work is based on a precise methodology that has organically evolved and matured over more than 20 years of professional experience.
Her work is a continuous multidisciplinary exploration that began with the founding of Yspania® in 1992 in Los Angeles, California, a visual research laboratory that later moved to Monterrey and currently bears the name C+A® CADENA + ASOC. CONCEPT DESIGN. It has evolved to become a holistic concept development workshop, involving disciplines such as architecture, interior design, industrial design, marketing, graphic design, visual arts, video, communication, illustration, multimedia, and photography, among others.
In 2009, she co-founded, along with renowned industrial designer Héctor Esrawe, the E+C® ESRAWE + CADENA workshop, where comprehensive multidisciplinary projects are conceived and developed, both in Mexico and abroad.
