"The new design is intended to simplify and declutter. The purpose of the Reconstruction of Times Square is three-fold: to upgrade crucial infrastructure: to provide event infrastructure for new and expanded public events: and to make permanent the temporary improvements that the City piloted in 2009. The objective of the new design is to achieve these goals in a way that creates an integrated safe and iconic multifunctional public space that reflects the best of Times Square and New York City"
Snøhetta
Craig Dkyers de Snøhetta, quien presentó el diseño en Manhattan Community Board el lunes 26 de septiembre, dijo que el nuevo diseño hará que la plaza sea "más sencilla y plana" que la actual. Y será diseñada para dar cabida a "velocidades diferentes en las que la gente pueda moverse a través de Times Square".