Frank Gehry has designed the new store of Louis Vuitton in Seoul, South Korea, as a miniature take on his Fondation Louis Vuitton in Paris, and wich interior design is by Peter Marino - who has recently renovated the fashion brand's new store in London.

The building, the first built project of Frank Gehry in South Korea, was officially opened on October 30 on well know Cheongdam-dong avenue in the Gangnam district.
Frank Gehry designed Louis Vuitton's new Seoul store with series of stepped glass volumes shaping the roof,  including a dramatic lobby with a soaring 12-metre ceiling, pouring light deep into Louis Vuitton Maison Seoul’s five storeys. The new building house also a permanent art collection as well as clothes and bags.

"What struck me when I first visited Seoul nearly 25 years ago, was the relationship between the architecture and the natural landscape. I still remember clearly the powerful impressions I had stepping up from the garden of Jongmyo Shrine."
Frank Gehry.

The new building, spanning five floors, offers a total immersion into the different Louis Vuitton universes and collections. Peter Marino designed a series of vast interiors to give free rein to his imagination in designing contrasting spaces, from the twelve-meter high entrance to intimate lounges.

Colours are muted, with wood, stone and white walls dominating the spaces and contrasting what Marino describes as ‘the baroque glass shields’ of Gehry’s roof. Visitors can peruse goods for sale as well as admiring pieces by Alberto Giacometti, Mark Hagan and Brendan Smith.

An intimate shopping experience, a feeling carried through to the second floor and third floor, which offers a private space and an enclosed terrace for intimate dinners and events.
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454 Apgujeong-ro, Cheongdam-dong, Gangnam-gu, Seoul, South Korea.
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Gehry Partners, LLP. The Gehry Partners team on the Battersea project is headed by Craig Webb and Brian Aamoth. Gehry Partners, LLP is a full service architectural firm with extensive international experience in the design and construction of academic, museum, theater, performance, commercial, and master planning projects.

Founded in 1962 and located in Los Angeles, California, Gehry Partners currently has a staff of approximately 125 people. Every project undertaken by Gehry Partners has Frank Gehry personally involved. Frank is supported by the broad resources of the firm and the extensive experience of the firm’s senior partners and staff. On Battersea, the design team will be led by Craig Webb who has collaborated with Frank for over 20 years. Current projects include: Guggenheim Abu Dhabi; LUMA Foundation in Arles, France; Divan Orchestra in Berlin; Eisenhower Memorial in Washington, D.C.; King Street Development in Toronto, Ontario; Philadelphia Museum of Art in Philadelphia; Q-MOCA in Quanzhou, China; and West Campus for Facebook in Menlo Park, California. Projects under construction include the Puente de Vida Museum of Biodiversity in Panama; Foundation Louis Vuitton Museum in Paris, France and the Dr. Chau Chak Wing Building for the University of Technology, Sydney, Australia.

Raised in Toronto, Canada, Frank Gehry moved with his family to Los Angeles in 1947. He received his Bachelor of Architecture degree from USC in 1954, and studied city planning at the Harvard University Graduate School of Design. He founded Gehry Partners, LLP, in Los Angeles in 1962, a full-service architectural firm that developed extensive international experience in the design and construction of academic, museum, theater, performance and commercial projects.

Hallmarks of Mr. Gehry’s work include a concern that people dwell comfortably within the spaces that he creates, and an insistence that his buildings address the context and culture of their sites.

Despite his international stature and renown, he continues to be closely associated with Los Angeles, where his 1978 redesign of his Santa Monica home launched his international career.

“Frank holds a special place in his art for the work of contemporary artists. He was a central figure in the contemporary art world in Los Angeles in the 1960s and 70s, working closely with Billy Al Bengston, Larry Bell, John Altoon, Bob Irwin, Ed Moses, Ed Ruscha and Ken Price. And he continues to work closely with artists, including Claes Oldenburg and Jeff Koons, for whom he has collaborated on deeply sensitive installations of their work,” said Cuno. “Given his contributions to architecture, and the Getty’s extensive research and collections in Los Angeles art and architecture at the mid-century and beyond, and the commitment of the Getty Conservation Institute, the Getty Foundation, and the Getty Research Institute to the conservation and study of modern architecture, it is fitting that we present Frank with our highest honor.”

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Frank Owen Gehry, was born in 1929 in Toronto (Canada), but adopted American nationality after moving to Los Angeles in 1947 with his parents. He graduated in Architecture in 1954 from the University of Baja California and began working in the studio of Victor Gruen. After completing his military service, he studied Urban Planning at Harvard and returned to Gruen’s office. He moved to Paris in 1961 with his wife and two daughters, where he worked for a year with André Rémondet. In 1962, he opened his own studio –Frank O. Gehry and Associates– in Los Angeles, from which he has worked on projects in America, Europe and Asia for five decades now.

He rose to prominence in the 70s for his buildings with sculptural forms that combine unusual industrial materials such as titanium and glass. During this same period, he began to develop a role as a designer of furniture with his Easy Edges collection, conceived as a low-cost range comprising fourteen pieces made out of cardboard, subsequently followed by the more artistic range, Experimental Edges. Since the late 80s, the name of Frank Gehry has been associated with the deconstructionist movement, characterized by fragmentation and the rupture of a linear design process, resulting in buildings with a striking visual appearance. The Guggenheim Museum in Bilbao (1997) and the Nationale-Nederlanden building in Prague (1996), known as the Dancing House, may be considered among the most prominent examples of this formal language. Likewise noteworthy among his works are the Aerospace Museum of California (1984), the Vitra Design Museum in Weil am Rhein, Germany (1989), the Frederick Weisman Art Museum in Minneapolis (1993), the DZ Bank building in Berlin (1998), the Gehry Tower in Hannover (2001), the Massachusetts Institute of Technology Stata Center in Cambridge (2003), the Walt Disney Concert Hall (2003) and the Maggie's Centre in Dundee, Scotland (2003). Gehry has also worked on a museum of contemporary art in Paris for the Louis Vuitton Foundation, the design of his first playground in New York, at the southern tip of the island of Manhattan known as The Battery, and the remodelling and recovery of Mayer Park in Lisbon, which included the restoration of the Capitolio Theatre. In Spain, 2006 saw the opening of the Herederos del Marqués de Riscal winery in Elciego (Álava), and he has also designed the Sagrera Tower in Barcelona.

His work has been the subject of numerous case studies and, in 2006, the film director Sydney Pollack released the documentary Sketches of Frank Gehry, presented at Cannes. In that same year, he presented his project for the new Guggenheim Museum in Abu Dhabi. In 2008, he designed the Serpentine Gallery Pavilion in Hyde Park, London. The first residential building in Asia designed by Gehry, the Opus Hong Kong tower, was opened in 2012. He is currently working on the design of the Eisenhower Memorial to be built in Washington; on the West Campus that Facebook is to build in Menlo Park, California and on the project of a residential tower in Berlin, which will become the tallest skyscraper in the city.

His designs have received over one hundred awards around the world. Noteworthy among the distinctions he has received are more than a dozen honorary degrees, the Arnold W. Brunner Memorial Prize (USA, 1977), the Pritzker Prize (1989), the Wolf Prize in Arts (Israel, 1992), the Praemium Imperiale (Japan, 1992), the Dorothy and Lillian Gish Prize (1994), the Friedrich Kiesler Prize (Austria, 1998), and the Twenty Five Year Award from the American Institute of Architects (2012). He also holds the National Medal of Arts (USA, 1998), the Lotos Medal of Merit (USA, 1999), the Gold Medal of the American Institute of Architects (1999), and the Royal Gold Medal for the promotion of architecture (2000), awarded by the Queen of England. Gehry has been a member of the Pritzker Prize Jury and of institutions such as the American Academy of Arts and Letters, the American Academy of Arts and Sciences, the US National Design Academy and the Royal Academy of Arts.

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Published on: December 2, 2019
Cite: "Frank Gehry designs a miniature Fondation Louis Vuitton in Seoul" METALOCUS. Accessed
<https://www.metalocus.es/en/news/frank-gehry-designs-a-miniature-fondation-louis-vuitton-seoul> ISSN 1139-6415
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