Daniel Rueda Cuerda. (b. Albacete, Spain, 1990) is a photographer, visual artist, and trained architect, known for transforming buildings and urban spaces into minimalist, colourful compositions filled with humour. He studied Architecture at the Polytechnic University of Valencia, where he met Anna Devís Benet, who became his creative partner and frequent collaborator.
Before devoting himself fully to artistic creation, Rueda developed a particular interest in architectural photography. His training enabled him to observe façades, volumes, lines, and perspectives with great precision. Together with Devís, he began producing carefully planned images using sketches, carefully selected locations, everyday objects, clothing, and handmade installations.
The duo’s work is characterized by the use of geometric shapes, vibrant colours, natural light, and meticulously arranged poses. Their photographs involve very little digital manipulation, as the scenes are physically constructed before being photographed.
Rueda has collaborated with international brands and exhibited his work in several countries. In 2020, he and Devís were included in Forbes Europe’s 30 Under 30 list and appointed Hasselblad ambassadors. In 2023, they published Happytecture, a book that brings together their distinctive creative vision of architecture and the urban landscape.
