10 Ikea families + their homes for russian campaign, by Rod Hunt
01/07/2014.
Illustration
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
The London based artist Rod Hunt has drawn a huge illustration of ten different families and their apartments for the latest russian campaign for IKEA, representing the brand’s furniture solutions suited to each individual’s unique and diverse lifestyles. Commissioned by instinct BBDO, the large-scale, intricately composed image has been used in a book written by Russian Children's author Grigory Oster & as an online game.
The collectors family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
The zoo family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
The couch family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
The darkness loving family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
The scattered family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
The adult children family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
The party family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
The cooking family. 10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
10 Ikea families + their homes for russian campaign. Image of the book. Image © Rod Hunt.
10 Ikea families + their homes for russian campaign. Photography included in the book. Photography © courtesy of IKEA.
Cover of the book. 10 Ikea families + their homes for russian campaign. Image © Rod Hunt.
Large-scale image of the book. 10 Ikea families + their homes for russian campaign. Image © Rod Hunt.
Large-scale image of the book. 10 Ikea families + their homes for russian campaign. Image © Rod Hunt.
Rod Hunt was commissioned by Instinct BBDO to illustrate their new Russian campaign for IKEA. A huge illustration of ten different families & their apartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster & as an online game.
The book-catalog contains detailed stories about different quirky families and the activities they participate in as a unit — whether it be toy collecting, outdoor adventures, musical instruments, baking or even lounging around — and how each IKEA product becomes a part of their home and habitat. The illustration imagines and visualizes what types of IKEA items might grace the walls of the fictional families’ living rooms, which shelves they might use to catalog their possessions, the sofas they might sit on and the beds they might sleep on. Accompanying the illustrations are photographs of the imagined scenes, depicting the real families in their fantastic and colorful homes.
View the Interactive site & game here kvartirovedenie.ru (In Russian)
CREDITS.
Agency.- Instinct BBDO.
Illustrator.- Rod Hunt - www.rodhunt.com.
Art Director.- Nikolay Perevoshikov.
Digital Creative Director.- Nikolay Fabrika.
Digital Art Director.- Maxim Demki.
