Blue and red, pleated on both sides. Long Goy Studio and Workshop by Sher Maker
02/02/2023.
[Chiangmai] Thailand
metalocus, ANTONIO CORREDERA
metalocus, ANTONIO CORREDERA
Thailand-based architecture studio Sher Maker, led by Thongchai Chansamak and Patcharada Inplang architects, was commissioned to design the Long goy headquarters, which translates to ‘try it’ in the northern Thai dialect. The complex is located in Chiang Mai, a city in mountainous northern Thailand.
The architects paid attention to the brand motto, Long goy, designing the project from local cultural roots to creating modern, experimental expressions, using a vibrant blue and introducing an interesting minimalistic aesthetic.
The architects paid attention to the brand motto, Long goy, designing the project from local cultural roots to creating modern, experimental expressions, using a vibrant blue and introducing an interesting minimalistic aesthetic.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Ground and first floor plan. Long Goy Studio and Workshop by Sher Maker.
Sections. Long Goy Studio and Workshop by Sher Maker.
Elevations. Long Goy Studio and Workshop by Sher Maker.
Long Goy Studio complex designed by Sher Maker is a street fashion house based in Chiang Mai city which houses the brand’s entire operations, from design work to textiles workshops for production to exhibition spaces for storage and distribution.
Influenced by vernacular architecture infused with modern techniques, the building takes shape as a traditional wooden house topped with a corrugated steel roof. Its pleated board and hardwood façade, stained a vibrant blue accented with shades of red, alludes in particular to the rice barn that previously stood in this area (reinterpreted and reconstructed as a garden pavilion, at the rear of the ensemble). and in a general way to the cultural roots of the ancient kingdom of Lanna.
Influenced by vernacular architecture infused with modern techniques, the building takes shape as a traditional wooden house topped with a corrugated steel roof. Its pleated board and hardwood façade, stained a vibrant blue accented with shades of red, alludes in particular to the rice barn that previously stood in this area (reinterpreted and reconstructed as a garden pavilion, at the rear of the ensemble). and in a general way to the cultural roots of the ancient kingdom of Lanna.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Project description by Sher Maker
Long goy (n.) Lanna street fashion house, based in Chiangmai, Thailand
Long goy means try it in the northern dialect, which in addition to conveying the technique of the brand that has developed from Lanna cultural roots through the form of modern fashion sense also indicates the courage to always experiment the new things.
Long goy Studio is a space to support the entire design work. Operation and production trial as well. The design of the building is a long house with a long parallel to the original house and courtyard area. The proportion and location of the building are similar to the original Northern rice barn that was demolished from this area. and re-assemble into the garden pavilion behind the building again.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
The sewing workshop is the majority of the building. We wanted to create a high atrium where air could circulate during working hours. The entire building and interior spaces are made up of basic materials such as steel structures and glass openings that allow natural light to enter from the north side of the building. But when turning to the building on the outside, the overlap solid façade is designed to protect the workspace from the southern sun during the day. The smart board façade will be painted with blue wood stain and divided by hardwood with blue-red dyed on each side. It is similar to sewing clothes by deliberately flipping the seams. and draws on the 2-sided pleating technique to make a different perception on each side of the building.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
All structures are steel and smart board that can normally be founded in local construction shops. This material is basic and not expensive when need to use in large quantities.
At the end of the building is the studio and exhibition hall area. That penetrates the backyard and the workshop area. Therefore, this LONG HOUSE building, if you look carefully, is a building that is formed with materials and basic techniques. Create light internal workspaces to circulate the working flow. But do it with a way of thinking that dares to try things. Both the brand's clothes and the architecture as well.
More information
Architects
Sher Maker. Lead architects.- Patcharada Inplang, Thongchai Chansamak, Akapan Kanyen.
Collaborators
Garden Pavilion Architect.- Paveen Sriboon.
Material Research.- Akapan Kanyen, Warat Phansanesri.
Structure Engineer.- Pilawan Piriyapokhai.
Project Manager.- Akapan Kanyen.
Material Research.- Akapan Kanyen, Warat Phansanesri.
Structure Engineer.- Pilawan Piriyapokhai.
Project Manager.- Akapan Kanyen.
Contractor
Main Contractor.- Attipol Bamrungyai.
Landscape Contractor.- Thanatcha Tangsuksawangporn.
Landscape Contractor.- Thanatcha Tangsuksawangporn.
Area
200 m²
Dates
2022.
Location
San Pa Tong, Chiangmai, Thailand.
Photography
Rungkit Charoenwat.
Thongchai Chansamak, Patcharada Inplang. Sher Maker
Sher Maker is an architecture studio based in Chiang Mai, Thailand, founded by Thongchai Chansamak and Patcharada Inplang, in 2018.
Thongchai Chansamak (b. Lampnag, Thailand, 1990). Bachelor's Degree of Architecture, Faculty of Architecture, Chiangmai University, 2008.
Patcharada Inplang (b. Udon Thani, Thailand, 1990). Bachelor's Degree of Architecture, Second Class Honors, School of architecture art and design, KMITL, 2008. Supermachine Studio, Internship, 2010. Studiomake, Architect, 2014.
Thongchai Chansamak (b. Lampnag, Thailand, 1990). Bachelor's Degree of Architecture, Faculty of Architecture, Chiangmai University, 2008.
Patcharada Inplang (b. Udon Thani, Thailand, 1990). Bachelor's Degree of Architecture, Second Class Honors, School of architecture art and design, KMITL, 2008. Supermachine Studio, Internship, 2010. Studiomake, Architect, 2014.
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