The project developed by the firm JG Phoenix, for the design of the showroom for the Danilo paint brand, conveys the subtle relationship between water and soil based on the natural laws of interdependence and the Yin-Yang.

The showroom is located in the city of Shantou, in the Province of Guangzhou China, on the shores of the South China Sea and the mouth of the Ting River. The designers take this premise as inspiration and this is how water becomes a reference element, which silently nourishes all creatures, and the ground provides a solid base for everything.
JG Phoenix's proposal is intended to create various spatial scenes using paint of different textures and thus build a series of artistic spaces with smooth circulations to attract visitors to explore, reflect and find surprises on site.

The design is intended to take people away from the outside world for a while and lead them on an art journey. Where there is no limit between the beginning and the end, and where the general spatial structure is segmented but manages to unify a single space.
 

Project description by JG Phoenix

Water silently nourishes all creatures. Soil provides a solid foundation for everything. They take the shape of tangible implements when combined, and become paint after being melted.

As Salvatore Quasimodo wrote in Acque e Terre (“Water and Land”), beauty is reflected not only in harmony but also in disharmony, because the latter sometimes can also reach the peak of aesthetic. For example, many types of art like painting, sculpture, and music are identical in aesthetics, ethics, and criticism, as well as similar in the rules of aesthetic appreciation or negation.

Special effect paint comes from the combination of water and paint and shows various textures via unique artistic expression. As approaching the project, the designers hoped to convey the subtle relationship between water and soil based on the natural laws of interdependence and Yin-Yang.

Meanwhile, they intended to create various spatial scenes by utilizing paint of different textures, and construct a series of artistic spaces with smooth circulations to attract visitors to explore, reflect, and encounter with surprises.
    
- The harmonious integration of water and soil

Entering the space along a long slope, visitors will first see the wall surface clad in Danilo's white polished paint, which brightens up the whole passage and creates a modern serene atmosphere. It takes people away from the outside world for a while and leads to a journey of art.

In the artistic hall, the floor shows the patterns of Yin and Yang. The part of Yin is embodied by a pool in a concave shape. Beside it, the curved wall with an opening and the thick white stone wall are interconnected.

The stone wall is unified with the ceiling, on which an irregularly shaped skylight echoes the pool on the floor. The design of this bright hall conveys the idea that rainwater is absorbed from the sky to nourish the soil and everything.

- Smooth circulation

The circular opening on the vermillion-painted curved wall is visually connected to the spatial structures inside, which allows visitors imagination to roam freely. In the art hall, two circulations spread out and then return to the starting point, which is full of fluidity. There is no boundary between the beginning and end of time, and visitors will be immersed at the moment where time pauses here.

In the fair-faced concrete area, the arched door opening structure is interpenetrated with the step block, on which a sphere stands silently. Such a design aims to spiritually inspire vision and imagination. The wall of the passage adopts H-shaped patterns and is finished with light beige sandstone-textured paint. Light beams can be diffused through the gaps, hence allowing the integration of nature and the structure.

- Geometric structures and varying light and shadows  

The geometric structure of the negotiation area is extended through the plain and simple color scheme of black, white, and gray as well as the slanting block of the ceiling. The linear frosted glass skylight brings daylight in and enhances the transparency of the space.

The futuristic tower-shaped art installation is made of mechanical parts, which symbolizes the rebirth of the future and infinite vitality. The overall spatial structure of this area is seemingly segmented, which is like truncated time. Whether it's the present and future, the criteria of beauty seem to be always common.

The carved-out round opening on the wall echoes with the stainless steel sphere, which reflects the interior architectural structure and the art installation on its clear surface. The sphere enables visitors to have a glimpse into another dimension of the interior, where the boundary is blurred.

With orange walls, long wooden tables, and benches, the resting area brings people into an elegant and calming world. The designers adopted orange hue to contrast with the cool palette of the room next to it, aiming to create dramatic tension in the space and eliminate the boundary of the viewing angle.
   
Making use of the pre-existing round column in the passageway, the designers outlined a deep linear black slit on the ceiling, which extends to the sample display area and merge with the dark concave of the ceiling. The relationship is clear yet implicit, intimate yet estranged, interdependent yet contradictory, seeming to narrate a future living situation where things are interconnected while the space is independent.   

- The rhythm of lines and Volume

In the sample display area, the samples are deliberately displayed in an obliquely embedded manner and show a staggered yet unique arrangement, which is futuristic. The counter features segmentation and juxtaposition of parts, echoing with the diversified sample modules.

The color change is playful and full of rhythm, which activates the displayed products. The skylight and the switchable floor-to-ceiling glass blur the spatial boundaries and introduce natural light and shadows in, which attract visitors to stop for a moment and reflect.

Different kinds of white paint that are respectively characterized by fine sand-like, semi-polished, and brushed textures are utilized, showing a pleasing disharmony while at the same time harmoniously expressing various subtle emotions. Just as Salvatore Quasimodo wrote, beauty is reflected not only in harmony but also in disharmony, because the latter sometimes can also reach the peak of aesthetic.

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Architects Arquitectos
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JG Phoenix (JINGU PHOENIX SPACE PLANNING ORGANIZATION).
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Collaborators Colaboradores
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Chief designers.- Ye Hui, Zeng Dongxu. Decoration team.- Feng Qi Wu Tong.

Jefe de diseño.- Ye Hui, Zeng Dongxu. Equipo de decoración.- Feng Qi Wu Tong.
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Client Cliente
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Danilo Paint.

Pinturas Danilo.
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Builder Constructora
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Wan You Yin Li.
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Area Superficie
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240m².
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Dates Fechas
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Completed in April 14, 2020.
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Completado el 14 de abril de 2020.
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Manufacturers Fabricantes
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Cement flooring, special effect paint (DANILO), brushed stainless steel plate.
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Pavimento de concreto, pintura efecto especial (DANILO), cepillado placa de acero inoxidable.
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Location Localización
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Shantou, Guangdong, China.
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Photography Fotografía
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Ouyang Yun.
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JG Phoenix. Founded in 2008, JINGU PHOENIX SPACE PLANNING ORGANIZATION (JG Phoenix for short) is a design agency dedicated to a wide spectrum of upscale spaces. They continuously work to create spaces in line with Oriental humanism and they hope to let people perceive Western logical thinking as well as the Oriental sentiment of conforming to nature in the spaces they designed.

In addition, they emphasize the harmony among architecture, environment, and human, and strive to touch people's heart and enable the dialogue between mankind and nature via the utilization of simple materials and "intangible" expressions.  

Ye Hui is a senior environment designer, who graduated from Guangzhou Academy of Fine Arts. He advocates natural aesthetics, excels at creating spaces that carry Oriental humanism based on contemporary context, and has unique insights into materials, light, and shadows as well as spatial structures.

With more than ten years of practices in the design field, Ye Hui and his team have completed a great many exceptional works, which have won multiple prominent international awards, including Red Dot Design Awards, iF Design Award, IIDA Global Excellence Awards, Architecture MasterPrize, International Design Awards (IDA), Asia Pacific Interior Design Award, Taiwan Interior New Talent Award and A' Design Award, etc.

In 2019, Ye Hui won Perspective’s 40 UNDER 40 Awards, which recognizes him as one of the 40 young design talents in Asia. In the same year, he was selected by Sina Jiaju as one of the 10 winners of The Third New Power Interior Design Award.

The design agency's name is given profound meaning. The words "JIN" and "GU" respectively refer to "today" and "past" in Chinese. Today and past together constitute the timeline that runs through history. "Today" wouldn't come into being if there were no extension of ancient matters, while if there were no such noun of “today”, we couldn't look back to the past things. "Phoenix" represents the spirit of the east, which is the cultural identity that inherits China's 5,000 years of history.

Representative works include a private fish maw museum, a transformed apartment where dreams begin, and two restaurants named Sui Han San You and Han Shang Lou.
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Published on: June 8, 2020
Cite: "An elegant and calm world for art. Fusion - Danilo Paint Showroom by JG Phoenix" METALOCUS. Accessed
<https://www.metalocus.es/en/news/elegant-and-calm-world-art-fusion-danilo-paint-showroom-jg-phoenix> ISSN 1139-6415
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