Leopoldo Pomés, Spanish National Photography Prize 2018
02/10/2018.
Spanish Ministry of Culture and Sports
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
The photographer and publicist Leopoldo Pomés was awarded this Tuesday, October 2, with the National Photography Prize 2018, awarded by the Ministry of Culture and Sports and is endowed with 30,000 euros.
Round Window 2, 1959. Exhibition 'Leopoldo Pomés. Flashback' at Sala Canal de Isabel II
Exhibition 'Leopoldo Pomés. Flashback'. Courtesy of Fundació Catalunya La Pedrera
El jurado ha concedido el premio, "por su contribución a la historia de la imagen en España, con una trayectoria, vinculada en sus inicios a la vanguardia artística del grupo Dau al Set y AFAL, y siempre comprometida con la modernidad; Leopoldo Pomés ha participado en la configuración de nuestro imaginario colectivo, introduciendo un nuevo lenguaje fotográfico dentro de la publicidad, con una mirada renovada a la sociedad de su época".
Leopoldo Pomés, born in Barcelona in 1931, he acquired his first camera in 1946, aged 15 and only twenty-four years old, he was presenting his first exhibition at the disappeared Galerías Layetanas in Barcelona. In 1961 he created, together with Karin Leiz, Pomés Studios and began to dedicate himself to film and advertising.
His international break would be in 1965 when he was awarded at the Cannes Advertising Film Festival and six years later he won the Golden Lion of advertising cinema in Venice. In 1982 he participated in a celebrated exhibition, together with Catalá-Roca, Xavier Miserachs and Oriol Maspons. In 1995 he exhibited his series Toros, at ARCO and at the Andalusian Center of Photography. In 1997 a great retrospective of his work was made at the Palau de la Virreina in Barcelona.
Illustrator of numerous books, such as Las ventanas, by RM Rilke (1957) and Gaudí, architecture of anticipation (1970), and has worked on films such as Ensalada Baudelaire (1978), Barcelona, open city (1988), Josep Pla, traveler ( 1991) and Barcelona, a passion (1992).
In recent years, he once again exhibited his photographs in theaters such as the Palau de la Virreina (1997), the Círculo de Bellas Artes de Madrid (2001) and the Galería Michael Hoppen (2010). In 2012, the Foto-Colectania Foundation exhibited its photographs taken in Barcelona in 1967. The exhibition 'Leopoldo Pomés. Flashback' it was presented in 2015 on the Canal de Isabel II in Madrid.
Leopoldo Pomés is best known for his professional career in the field of advertising and visual communication, but in 2006 he left this activity to devote himself fully to his photographic work.
More information
LEOPOLDO POMÉS
Leopoldo Pomés (Barcelona, 1931) is one of the indisputable names of contemporary photography of the second half of the 20th century. Photographer, publicist, filmmaker, draftsman, poet, entrepreneur and gourmet, Pomés has shown throughout his long career a constant passion for the image. His style, elegant, bright, sophisticated, sensual revolutionized advertising in Spain: it offered a modern image of men and women who, thanks to new consumer products, could live a more comfortable and pleasant life, more beautiful and interesting. He has won first prizes in advertising at the Venice Biennale and the Cannes Film Festival. He has been awarded the Gold Medal for Artistic Merit of the Barcelona City Council and with the Cruz de Sant Jordi in 1999.
