OMA project is set to include new exhibition, event, and "clienteling" spaces to help the building keep pace with "the growing and diverse program needs of the brand," as well as new energy efficient supplies.
Originally 10-story building in 1940 by "neoclassical architects" Cross & Cross, the existing limestone facade of the building is marked by its grid of windows and scalloped edges. In 1980 an upper volume was added to the building to house offices, which will be demolished and replaced by the a new glass structure.
Originally 10-story building in 1940 by "neoclassical architects" Cross & Cross, the existing limestone facade of the building is marked by its grid of windows and scalloped edges. In 1980 an upper volume was added to the building to house offices, which will be demolished and replaced by the a new glass structure.
“Tiffany’s 5th Avenue Flagship is more than a retail space, it is a destination with a public dimension. The new addition is informed by programmatic needs of the evolving brand—a gathering place that acts as a contemporary counterpart to the iconic ground level space and its activities. The floating volume over an existing terrace provides a clear visual cue to a vertical journey of diverse experiences throughout the building.”
OMA Partner Shohei Shigematsu
“The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well known luxury retail spaces in the world. It's a place where so many have memories of important moments in their lives, filled with emotion and anticipation of the extraordinary. Tiffany’s newly transformed flagship will reflect the future of our brand, while honoring our 183-year legacy.”
Reed Krakoff, Chief Artistic Officer, Tiffany & Co.
The project is slated for a Spring 2022 completion. According to project text, OMA Partner, Shohei Shigematsu and OMA Associate, Jake Forster are the main designers for the project by OMA New York.