The architectural and exhibition project for ViaFoto, designed by Superlimão, creates a continuous and creative journey comprised of white volumes, voids, and panels that generate varying rhythms of light, depth, and movement, giving prominence to the photography.
Throughout the exhibition, the space is used as an interpretive tool that guides the viewer's understanding of the works, presenting a curatorial narrative that encompasses themes such as ancestry, urbanity, diversity, and culture.
ViaFoto by Superlimão. Photograph by Maira Acayaba.
Project description by Superlimão
ViaFoto presents the architectural design by Superlimão, centred on the photographic gaze.
The project creates a fluid and precise circuit, designed to place photography at the heart of the experience.
ViaFoto is a new cultural centre dedicated to photography in São Paulo, born to expand the city's relationship with images through architecture designed to guide the viewer's gaze. The institute is based on the conviction that photography has the power to transform perceptions and create new interpretations of the world, functioning as a space for encounter, dialogue, and the stimulation of critical thinking.
Superlimão was invited to develop the architectural project and exhibition design for the inaugural show, with the challenge of creating a spatial environment that would give prominence to photography and amplify the curatorial focus without competing with it.
The solution arises from the logic of the visitor's journey. Instead of traditional galleries, the visitor follows a continuous path formed by white volumes, voids, and panels that organize visual layers and temporalities. Each transition guides the eye and the interpretation of the works. The curatorial narrative, which addresses ancestry, urbanity, diversity, and culture, intensifies as one moves through this space. The architecture becomes a tool for interpretation, structuring the experience without competing for attention.
The former warehouse in Largo da Batata has been reconfigured as a circuit that allows each artwork to breathe, avoiding visual overlaps and creating rhythms of light, depth, and movement.
Located in LAPI, an urban project also designed by Superlimão that has revitalized Largo da Batata, ViaFoto integrates with the proposal to make the environment more open, creative, and accessible.
