ARTFRIDAY: four renowned illustrators in Madrid.

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GABRIEL MORENO

Gabriel Moreno, Andalusian artist (Baena, 1973) based in Madrid. He started his career in 2007 when he uploaded his portfolio for the first time online. In only a few months, he was selected as one of 20 new talents of illustration by Computers Arts Magazine. From then on he has made numerous commissioned advertisement works, becoming a renowned artist in the field of illustration.

He has been chosen as one of the hundred most influential illustrators in the world of advertising over the past decade by the publication 100 Illustrators by Taschen and was featured on the cover of Illustration Now! 4. He has also created covers for the Wall Street Journal and is the only illustrator to ever make the cover for the Los Angeles Times.

Moreno’s work is featured regularly in the Wall Street Journal, Squire London, GQ USA, The Country Weekly, Sunday Times and Rolling Stone. Moreno is perhaps best known for his work in advertising, where his experience and reach is remarkable. He has participated in many international projects collaborating with agencies such as McCann Erickson New York, J. Walter Thompson Singapore, Beirut Leo Burnet, Wieden + Kennedy Shanghai, BBDO Moscow,TBwaA / Chiat / Day Los Angeles and Young and Rubicam Paris. His work has lit up the advertising campaigns of iconic brands such as Nike USA, Rolex, Victoria's Secret, Universal Music or Coca-Cola.

Concurrently with his commissioned work, he has been developing his personal line of art. His pieces make striking statements about female beauty through graphic and elegant images. His works are usually comprised of flowing and precise fine black lines, over which he deploys shocks of color accenting on clothing, faces, or environments. He uses dramatic gradients of colors and multiple layers that emerge from the images and involve the figures. His talent is peculiar for its ability to create a space in which the viewer can remain lost, shocked, and awed. In order to fulfill his vision, he works with etching and he uses multiple media and tools such as pencil, ink, marker, watercolor, and digital art.

In mid-2013 his impact on social media started to increase, and he has since become a darling on the blogosphere, Pinterest, and Facebook (where his fan page reaches over half a million followers).

Carmen García Huerta

Carmen García Huerta. International reference in fashion illustration, her drawings have reflected the trends in the most prestigious publications in all the world, from L'Officiel Rusia and Japon, to Vogue Spain, Cosmpolotian France or Glamour Deutchland. Among her clients there are renowned jewerly brands, fashion and cosmetic. In her more artistic and less comercial face we also find her in underground magazines, art books and exhibitions in all over the world. This year she has been choosen as one of the best international illustrators in the Taschen edition of 100 Illustrators.

Agencies. Publicis Dialog Paris, Les Ouvriers du Paradis Paris, Draftfcb Paris, Saatchi & Saatchi España, Contrapunto, La Despensa.

Brands. Lancôme, Max Factor, Pantene, Nivea, Carrera & Carrera, Viceroy, Custo Barcelona, Eric Bompard, Suchard, Casinos Barrière, Morgan de Toi, Roberto Verino, Hed Kandi- Ministry of Sound, Smart, Unipapel, Opticas 2000, Kellogg’s...

Magazines. VOGUE España, ELLE España y Rusia, GLAMOUR España y Alemania, COSMOPOLITAN Francia, L’OFFICIEL Rusia y Japón, FRAU Japón, Moiré México, Madame, Woman, El País Semanal, Vein Magazine...

Óscar Llorens

Oscar Llorens explores the digital world possibilities, keeping the use of illustration tradicional techniques even although in this case he will show one of his complete handmade collections. His simple lines give room to a style inspired in the world that surrounds him and despite of their apparent simplicity, he can create a universe of colours and suggestion. His detailed illustrations, although apparently casual, are also mature, elegantly organized, methodical and with demonstrate quality.

Agencies. Saatchi& Saatchi Berlin ,Young & Rubicam, TBWA, BBDO, El laboratorio, Leo Burnet, Sra. Rushmore, EuroRSCG, Contrapunto, Delvico, JWT...

Brands. Coca Cola, Mercedes, Lacoste, Coronita, Circo del Sol, Red Bull, Ricard, San Miguel, Salvador Bachiller, Naciones Unidas, Fiat, Movistar, Vodafone, Mini, Atlético de Madrid, Cruzcampo...

Magazines. The Washington Post, Marie Claire China, Vanity Fair, ABC, Yorokobu, Yoga Journal Moscú, IDN Hong Kong, DPI Taiwan, Calle 20...

David Despau

David Despau. He started studies in Architecture but finally he graduated in Fine Arts in the specialty of Design . Since then he has been working in the world of design and advertisement where he has been, apart from illustrator, art director and creative director in several agencies of digital advertisement in Spain. He has worked for magazines as Time, New Yorker, ESPN magazine, Car and Driver, Harpers Bazar, Sports Illustrated, Procycling and for clients as Porche, Kinder, Burton, DC comics, Warner Bros, Coty France... He has been recently choosen for the renowned publication "100 Illustrators" in Taschen as one of the more international influential illustrators of the last decade, his work has been also published in books as: Illustration Now in Taschen where he designed the cover of the number 3 of this serie, The New Age of Feminine Drawing in Allrightreserved, Illusive 3 in Gestalten, 200 Best illustrattors in Luezers archive, Portraits in Taschen...

Agencies. Saatchi & Saatchi, Sra. Rushmore, Proximity, MC Saatchi Germany, Shackleton.

Brands. DC comics, Warner Bros, Kinder, Porsche, Burton, Coty France, GrandValira, Ponche caballero, Vodafone, Playboy.

Magazines. Time, New Yorker, ESPN magazine, Car and Driver, Harpers Bazar, Sports Illustrated, Procycling, Manager Magazine, Der Spiegel, LÈquipe, Gala Men, LÈxpress, 11 Freunde, Arise, Berkeley, Yorokobu.

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