The Media-ITC building is designed to be a communications hub and meeting point for businesses and institutions in the world of information and communication technologies (ICTs), as well as for the media and audio-visual sectors.

Now, in the Information era, architecture has to be a technological platform, in which bits, connectivity, new materials, and nanotechnology are important. Connections are more relevant than materials. Its complex façade, made of ETFE, represents digital construction, the construction of of information. It responds to the user's necessity: when too much direct sunlight, the ETFE skin protects the inside. When light is needed it opens itself and lets the daylight in. The result is an eco-energy-efficient building. This book unveils the most intriguing and exceptional facts of this building. A fine example of what is called "performative architecture".

Contributors.- Mark Burry , Daniel Giralt-Miracle , Jeremy Rifkin , Ramon Folch , Andreu Catalá.

Friday May 13 at 19.30. C / Hortaleza 116. Madrid.

Language / ISBN.- English [978-84-92861-02-6] Available
Cover:Flexibound
Illustrations: Color
Size.- 17 x 24 cm. Page Number: 344
Published by.- ACTAR , Consorci de la Zona Franca
Price.- International 40.00 €
Spain/Portugal 40.00 €
USA 54.95 $

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Enric Ruiz-Geli (Figueres, Spain, 1968). Architect for the ETSA of Barcelona. His professional career began linked to scenography and exhibition design, as stage designer associated with Bob Wilson: 'Danton's Tod', Salzburger Festspiele and 'Time Rocker', Thalia Theater, Hamburg, 1995-2000. However, since the foundation of his studio Cloud 9 in Barcelona since 1997, he has focused on the development of sustainable architecture projects. Co-Director of Metapolis, 2000-2003. Art Media Consultant for el Mercat de les Flors, 2002. Curator of the Spanish Pavilion of the V Biennale of Architecture in Sao Paulo, 2003. Tutor Master in Architectural Design Unit at Bartlett School of Architecture, London, since 2010. Teaching and researching about architecture with Pilot Projects in Global Warming Scenarios at Unit Master of Diploma Unit 18 at Architectural Association School, London, since 2010.

Enric Ruiz Geli / Cloud 9 works belong to the collections of MoMa (New York), FRAC Centre Collection (Orleans) and Centre Pompidou (Paris) and has become an international benchmark in innovation and architectural research with multiple awards to his credit.

His discourse defends the relationship between technology, architecture, environmental awareness and a clear understanding of the environment in which buildings are inserted. He imparted his paper It's all about the particles, in centres of reference such as MIT, forums such as the EKODesign in Istanbul and events such as the meeting of the International Federation of Asian & Western Pacific Contractors in Bangalore (India).

His studio has developed new materials in collaboration with construction companies, such as translucent concrete or a new ceramic coating, and he participates in professional networks against climate change. Among his architectural projects are Villa Bio, in Figueres, a building awarded by the Chicago Athenaeum in 2007, the Thirst Pavilion of the Zaragoza International Exposition and the Media TIC building in Barcelona, the current headquarters of his Cloud 9 studio.

Vanity Fair magazine named Enric Ruiz-Geli "Ferran Adrià's better half". They have been collaborating on joint projects since 2000, and in 2012 they began to develop the El Bulli Foundation project, with the challenge of making sustainable architecture a reflection of the innovative gastronomic advances of the most influential chef of the millennium.

He is currently also working on the CaixaForum building in Valencia, Spain.
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