Food for thought
05/05/2016.
by Maria Mordintseva-Keeler.
metalocus, LEONOR MARTÍN
metalocus, LEONOR MARTÍN
Graphic designer Maria Mordvintseva-Keeler proposes a new way of presenting books, or in other words, a new way of packaging them. What apparently are food cans, they actually contain a high content of stories which could feed our brain.
Food for thought by Maria Mordintseva-Keeler.
Food for thought by Maria Mordintseva-Keeler.
Food for thought by Maria Mordintseva-Keeler.
Food for thought by Maria Mordintseva-Keeler.
Food for thought by Maria Mordintseva-Keeler.
Food for thought by Maria Mordintseva-Keeler.
Food for thought by Maria Mordintseva-Keeler.
Food for thought by Maria Mordintseva-Keeler.
Since books are the main food for knowledge, Mordvintseva-Keeler argues that those novels that encourage reflection should be presented packed in cans. She designs the covers for three literary classics as if they were labels explaining the “nutritional value" of each of them.
Some books are just books and some are "Food for Thought". The limited edition series includes 3 books ("Breakfast at Tiffany's", "Naked Lunch" and "Dinner at the Homesick Restaurant") in a special packaging. The books with edible names contain inspiring novels that encourage profound thinking.
With the help of illustration the packaging sheds light on the contents without revealing the plot. By looking at the packaging you can find out the "daily value" of humor and irony that the book contains, the number of pages that make the perfect "serving size" and the ingredients of the novel. The product group on the packaging gives the chance to learn a few details about the main character at a glance.
