Prada Raw Avenue, a catwalk of illustrations
13/07/2015.
PRADA
metalocus, LEONOR MARTÍN
metalocus, LEONOR MARTÍN
Prada launches Raw Avenue, a virtual catwalk to present their new line of sunglasses. Six international illustrators shows the new collection through drawings and videos that the user can interact with.
Raw Avenue. Illustration by ©Blair Breitenstein. Image courtesy of Prada.
Raw Avenue. Illustration by ©Blair Breitenstein. Image courtesy of Prada.
Raw Avenue. Illustration by ©Blair Breitenstein. Image courtesy of Prada.
Raw Avenue. Illustration by ©Blair Breitenstein. Image courtesy of Prada.
Raw Avenue. Illustration by ©Blair Breitenstein. Image courtesy of Prada.
Raw Avenue. Illustration by ©Carly Kuhn. Image courtesy of Prada.
Raw Avenue. Illustration by ©Carly Kuhn. Image courtesy of Prada.
Raw Avenue. Illustration by ©Carly Kuhn. Image courtesy of Prada.
Raw Avenue. Illustration de ©Carly Kuhn. Imagen cortesía de Prada.
Raw Avenue. Illustration by ©Carly Kuhn. Image courtesy of Prada.
Raw Avenue. Illustration by ©Judith van den Hoek. Image courtesy of Prada.
Raw Avenue. Illustration by ©Judith van den Hoek. Image courtesy of Prada.
Raw Avenue. Illustration by ©Judith van den Hoek. Image courtesy of Prada.
Raw Avenue. Illustration by ©Judith van den Hoek. Image courtesy of Prada.
Raw Avenue. Illustration by ©Judith van den Hoek. Image courtesy of Prada.
Raw Avenue. Illustration by ©Megan Hess. Image courtesy of Prada.
Raw Avenue. Illustration by ©Megan Hess. Image courtesy of Prada.
Raw Avenue. Illustration by ©Megan Hess. Image courtesy of Prada.
Raw Avenue. Illustration by ©Megan Hess. Image courtesy of Prada.
Raw Avenue. Illustration by ©Megan Hess. Image courtesy of Prada.
Raw Avenue. Illustration by ©Vida Vega. Imagen cortesía de Prada.
Raw Avenue. Illustration by ©Vida Vega. Image courtesy of Prada.
Raw Avenue. Illustration by ©Vida Vega. Image courtesy of Prada.
Raw Avenue. Illustration by ©Vida Vega. Image courtesy of Prada.
Raw Avenue. Illustration by ©Vida Vega. Image courtesy of Prada.
Raw Avenue. Illustration by ©Wong Ping. Image courtesy of Prada.
Raw Avenue.Illustration by ©Wong Ping. Image courtesy of Prada.
Raw Avenue. Illustration by ©Wong Ping. Image courtesy of Prada.
Raw Avenue. Illustration by ©Wong Ping. Image courtesy of Prada.
Raw Avenue. Illustration by ©Wong Ping. Image courtesy of Prada.
Raw Avenue by Blair Breitenstein, Carly Kuhn, Judith van den Hoek, Megan Hess, Vida Vega and Wong Ping. Image courtesy of Prada. Click above to see larger image.
Raw Avenue showcases the work of Blair Breitenstein, Carly Kuhn, Judith van den Hoek, Megan Hess, Vida Vega and Ping Wong. The project includes sketches and animated illustrations that show the figurines as if they were real models on a catwalk. Here you have a brief description of the work of each of the artists:
1.- Blair Berenstein.
Responding to the all wood-construction of the Prada Raw collection, Breitenstein fashioned her illustration style to these 1970s- styled glasses by playing off of the back-to nature of this particular line. Primarily influenced by high fashion photography, Blair Berenstein's illustration practice trades in watercolours and what she calls ''messy smudged lines''. You can check out her work on Instagram @blairz.
2.- Carly Kuhn.
Kunh's work shows her responding to this notion of a spotted turtle design, and the paint speckled-colored temples of the glasses, which give the eyewear its own aura as an object d'art. They are almost camouflaged works of art if transformed back to nature. Carly Kuhn works almost exclusively with black ink pen and brush pen markers and her creations respond to the news and images of the day. Like a breaking news cycle, she posts her work-in-progress to the Internet for the world to see. You can check out her work on Instagram @thecartorialist.
3.- Judith van den Hoek.
Judith van den Hoek's interpretation was rooted in the blackness of the frames, and the illusion that an unassuming hand can add; playfully juxtaposed next to these Prada Raw designs. Van den Hoek is minimalist and likes to work in black and white, sketching her way through preliminary ideas. She used to draw everything by hand but now she also likes to draw in Photoshop.
4.- Megan Hess.
Megan Hess's first instinct to capture the boldness of the Prada Raw designs- in this case, the black frames, steel bridge and top bar-in my magnetic black and white sketch work treatment. These frames sing the body electric. Hess's style developed over time, reaching a pop-culture nexus with Sex and the City when she illustrated the cover for the now-famous Candice Bushnell book.
5.-Vida Vega.
Watercolours and black and gray tones, in particular, helped Vida vega reimagine the timeless beauty of these original designs. Vida vega is, firsta and foremost, an animator. Vega also makes inkblots and fashion illustration come alive. She likes to animate by hand digitally as ''it's so responsive and you can get instant feedback on movement.''
6.- Wong Ping.
It wasn't hard to incorporate the natural hues of the Prada Raw line into Wong Ping's vibrant world os bold colours and super-imposed reality; reinforcing, once again, this notion that you gotta wear shades. Wong Ping's kaleidoscopic imagery- brimming with vibrant color- tackles nearly taboo subjects in main land China: teenage lust, shame and sexual repression. He loves working on a computer to create his work because, he says, ''there's an undo button''. You can check out his work on Instagram @nowhynowhy.
