The Great Imagination. Stories of the Future by Smart and Green Design
01/04/2022.
[Madrid] Spain 11.21 > 17.04.22
metalocus, CARLOS RUBIO
metalocus, CARLOS RUBIO
The Great Imagination. Stories of the Future by Smart and Green Design is an exhibition that presents a reflection on the future, understanding how it was conceived in the past and why. The new exhibition is located at Calle de Fuencarral, number 3 in Madrid. It can be visited until April 17.
The exhibition raises the idea of what alternative futures we can imagine today to provide solutions to the challenges we face.
The exhibition raises the idea of what alternative futures we can imagine today to provide solutions to the challenges we face.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The Great Imagination. Stories of the Future by Smart and Green Design. Photograph by Javier de Paz García.
The spatial design found in technological graveyards has been used to give a second life to objects such as antennas, cable trays...
The exhibition The Great Imagination. Stories of the Future by Smart and Green Design groups the material around four different spatial experiences. First, at the entrance, reclaimed raised floors and cabinet racks have been used. Then a series of historic bookcases have been created from cable trays. The third area coincides with the telecommunications explosion of the 1950s and a landscape of antennae has been constructed. The last area is dedicated to the world of utopias.
The exhibition The Great Imagination. Stories of the Future by Smart and Green Design groups the material around four different spatial experiences. First, at the entrance, reclaimed raised floors and cabinet racks have been used. Then a series of historic bookcases have been created from cable trays. The third area coincides with the telecommunications explosion of the 1950s and a landscape of antennae has been constructed. The last area is dedicated to the world of utopias.
Description of project by Smart and Green Design
The exhibition presents a reflection on the future, understanding how it was conceived in the past and why, as well as what alternative futures we can imagine today to respond to the challenges we face.
The spatial design gives a second life to a series of antennas, rack cabinets, cable trays, or supports located in technology graveyards and disused telecommunications stations.
All these resources have been used to construct the spatial identity of the project given the relevance that telecommunications have had in the process of dissemination and consolidation of the future in our collective imagination, especially since the great technological acceleration that took place in the 1950s.
These infrastructures are responsible for the functioning of our society, and yet they remain "invisible". Bringing them into an exhibition space gives them a new identity and prevents them from becoming waste, one of the key principles of sustainable design.
The recovered material has been grouped formally and functionally around four different spatial experiences, corresponding to the areas of the exhibition.
The visit begins with installations created from reclaimed rack cabinets and raised floor systems, commonly used in data centres.
Next, a series of display cases for historical books have been created from cable trays, in charge of channelling all the data lines that feed these racks. Based on the use of cables and electrical connectors, a three-dimensional infographic has been designed and animated with video mapping.
In the third section of the exhibition, which coincides with the telecommunications explosion of the 1950s, a landscape of antennas has been constructed by assembling different parts or pieces belonging to disused or dismantled installations. These structures become displays of content and audiovisuals and incorporate a graphic language that adapts to the shapes and dimensions of each of the recovered repeaters. An area dedicated to speculations about the future, inspired by space travel, stands out, where satellite dishes from different locations have been grouped together.
The fourth area, dedicated to utopias, has been structured using old cast iron cable racks, no longer in use, from Telefónica's historical heritage warehouses.
More information
Architects
Smart and Green Design. Fernando Muñoz Gomez.
Curators
Jorge Camacho.
Organisation
Dates
From November 2021 to April 2022.
Location
Fuencarral street, 3, 28004 Madrid, Spain.
Photography
Fernando Muñoz. Smart and Green Design
Smart & Green Design is specialized in the design of exhibitions, museums and ephemeral events based on sustainable criteria.
The team is coordinated by Fernando Muñoz, graduated in Architecture from the Polytechnic University of Madrid in 2002 and MSc in Sustainable Building at Oxford Brookes University in 2014. Lecturer at IED Madrid (Istituto Europeo di Design) in the professional degree of Interior Design.
Smart & Green Design has developed an assessment and design methodology to reduce the environmental impact of temporary exhibitions, which has been shortlisted for the President´s Awards for Research 2015 launched by The Royal Institute of British Architects (RIBA). We work as green consultant for museums and galleries to help them implement Sustainability policies and strategies.
Smart & Green Design is also actively involved in changing the ways that the world of Art and Culture is perceived by the Great Audience, designing hibrid Art & Brand “cultural experiences”.
The team is coordinated by Fernando Muñoz, graduated in Architecture from the Polytechnic University of Madrid in 2002 and MSc in Sustainable Building at Oxford Brookes University in 2014. Lecturer at IED Madrid (Istituto Europeo di Design) in the professional degree of Interior Design.
Smart & Green Design has developed an assessment and design methodology to reduce the environmental impact of temporary exhibitions, which has been shortlisted for the President´s Awards for Research 2015 launched by The Royal Institute of British Architects (RIBA). We work as green consultant for museums and galleries to help them implement Sustainability policies and strategies.
Smart & Green Design is also actively involved in changing the ways that the world of Art and Culture is perceived by the Great Audience, designing hibrid Art & Brand “cultural experiences”.
Categories
Our selection
