Mura Masa is an English producer who released No Hope Generation in 2017, a song from the album R.Y.C (Raw Youth Collage). It is a clip that speaks clearly about the current desperate situation of many young people.

The video clip has been directed by Yoni Lappin and produced by CANADA, a Catalan audiovisual content production company. For this music video, the protagonists appear in different spaces with depressing characters and extreme situations, while the lyrics sound like "I need help".

They manage to capture the current state of a generation that is displaced and depressed in a dehumanized world, at a height of technologies that are incorporated in such a way that they anesthetize our minds and lives.

"This project goal to explore the type of need for nostalgia and escapism that I have noticed in my own life, but also the lives of my friends and colleagues."

Mura Masa.

Mura Masa. Our Saturday music video. (Official Music Video). METALOCUS MUSIC PROJECT.

Credits.-

Directed.- Yoni Lappin.
Produced.- CANADA.
Starring.- Ishtar, Sano.

MD / Executive Producer.- Oscar Romagosa.
Executive Producer London.- Marta Bobić.
Head of Production.- Alba Barneda, Julia Carrasco.
Producer.- Karen Saurí, Davey Ahern.
Assistant Producer.- Sophie Williams.

DOP.- Jake Scott.
1st A D.- Dusan Popovic.
Production Designer.- Teresa Montanuy.
Stylist.- Ahida Agirre.
Casting Director.- LANE Casting.
Casting Agency Secondaries.- Studio Pajper.
Choreographer.- Keron Sirproverbs.
Location Manager.- Nemanja Stojanovic.
Editor.- Fouad Gaber.
Colourist.- Jason Wallis.
Post Production.- Álvaro Posadas @CANADA.
Post Production Coordinator.- Marina M. Campomanes @CANADA.
Service Production Company Belgrade.- few good men.
Executive Producer.- Vuk Marjanovic.
Producer.- Milos Marjanovic.
Line Producer.- Marija Popovic.
Production Manager.- Branka Ilic y Ema Vejic.

Lyrics.-

I need help, I need help
Everybody do the no hope generation
The new hip sensation craze sweeping the nation
Gimme a bottle and a gun
And I'll show you how it's done
And if you look real close
You'll see it's all a joke
What am I to do?
I'm walking backwards through my head again
I need help to buy, I need help to cope
Living in a dream suckle in
Face away and leave the scene
I need help to quit, I need help
I need help, I need help
Everybody do the no hope generation
The new hip sensation craze sweeping the nation
Gimme a bottle and a gun
And I'll show you how it's done
And if you look real close
You'll see it's all a joke
What am I to do?
I feel like someone's got their eyes on me
I got shit to do, I've got mouths to feed
Staring at the screen, so surreal
Let me bathe my mind in green
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so
Everybody do the no hope generation
The new hip sensation craze sweeping the nation
Gimme a bottle and a gun
And I'll show you how it's done
And if you look real close
You'll see it's all a joke
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so relaxed
I feel so relaxed, I feel so

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Published on: November 8, 2025
Cite:
metalocus, PAULA ARIAS
"Need for nostalgia and escapism. No Hope Generation by Mura Masa" METALOCUS. Accessed
<https://www.metalocus.es/en/news/need-nostalgia-and-escapism-no-hope-generation-mura-masa> ISSN 1139-6415
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