Last Tuesday, April 13, the Luis Seoane Foundation presented the Moscoso Cosmos exhibition. Or visual universe by Victor Moscoso, a project that brings to our country for the first time the work of the Galician artist, pioneer of American psychedelic graphics.

The exhibition, open to the public from April 14, 2021, to October 10, 2021, collects part of the artist's extensive career in a vindication of the Galician legacy during the avant-garde of the twentieth century.
Born in the Coruña town of Vilaboa in 1936, he moved to the United States together with his parents at the age of five, where he carried out his studies and developed his entire professional career, marked by the famous series of psychedelic rock posters made during the years 1966 and 1967.

Influenced by the painter Josef Albers, Victor Moscoso is considered one of the most original and influential graphic designers of the 1960s thanks to his innovative use of collage and vibrant colors.
 

Description by Victor Moscoso

The Luis Seoane Foundation hosted on Tuesday the 13th the presentation of the Moscoso Cosmos exhibition. Or Victor Moscoso's visual universe, the largest retrospective to date on the work of one of the most original and influential graphic designers of the 20th century. Born in the Coruña town of Vilaboa in 1936, Victor Moscoso moved to the United States together with his parents at the age of five, where he will carry out his studies and develop his entire professional career, marked by the famous series of posters of psychedelic rock made by the author during the years 1966 and 1967 and his participation in the underground magazine Zap Comix along with artists such as Robert Crumb and Rick Griffin, among others. In addition to these works, the exhibition includes posters, record covers, comics, illustrations for books and magazines, animations, and biographical photographs that complete a journey marked by iconic images from the second half of the 20th century.

Silvia Longueira, director of the Luis Seoane Foundation, began her speech by recalling the documentation and research work carried out by the curator of the exhibition, David Carballal “a work carried out for more than five years, which from now on will be compiled in a publication that has the participation of Steven Heller, artistic director of the New York Times, which constitutes the largest compendium made on the work of the Galician creator”. The project, which had the unconditional support of the A Coruña City Council, owner of the largest collection of Victor Moscoso's work in Europe, is also “a tribute to those people who, like Moscoso himself or Luis Seoane, developed their artistic activity outside our borders."

The curator of the exhibition, David Carballal, explained that the exhibition "is the first global tour carried out so far in the career of the Galician designer", which in addition to the aforementioned series of psychedelic posters, includes other works "outside the scope of music, animations and even an advertisement "for a famous North American clothing brand"

Victor Moscoso chimed in to recall how he became interested in what countercultural movements were doing on the San Francisco scene during the 1960s. “I studied traditional technique and design principles with Josef Albers, and later I had to reverse everything I had learned, looking at what other artists were doing at the time. Later, suddenly, I discovered that people liked my posters, that they bought them. "The artist confessed that he was "very happy" for the celebration of the exhibition, and, regarding his work, that everything he had to say about him "is in this exhibition."

Inés Rey, mayor of the A Coruña City Council and president of the Luis Seoane Foundation Board of Trustees, closed the presentation ceremony by highlighting that the exhibition “once again highlights the interest of the A Coruña City Council and the Luis Seoane Foundation at the time of recovering and updating the legacy of Galician artists enrolled in the artistic avant-garde, such as Victor Moscoso and Luis Seoane, who are also a reflection of popular art, a characteristic that helps people who initially are not interested in art”. The City Council of A Coruña "is thus clearly and firmly committed to the dissemination of the cultural wealth of our city, which spread internationally through the traveling history of its protagonists."

Moscoso Cosmos. O Visual Universe by Victor Moscoso, which will be open to the public until next October, is produced by the Luis Seoane Foundation and the A Coruña City Council, and co-produced by the MUSAC of León and the Niemeyer Center of Avilés, to which will roam later. The exhibition has the collaboration of Acción Cultural Española (AC / E) and Gadis.

Read more
Read less

More information

Label
Artist
Text
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Developer
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Dates
Text
April 14, 2021 - October 10, 2021.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Location
Text
San Francisco 27, 15001 A Coruña, Spain.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Born in Spain, Victor Moscoso was the first of the rock poster artists of the 60’s era with formal academic training and experience. After studying art at Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959. There, he attended the San Francisco Art Institute, where he eventually became an instructor. 

Moscoso's use of vibrating colors was influenced by painter Josef Albers, one of his teachers at Yale. He was the first of the rock poster artists to use photographic collage in many of his posters. 

Professional lightning struck in the form of the psychedelic rock and roll poster for the San Francisco "Hippy" dance halls and clubs. The posters for the Family Dog dance-concerts at the Avalon Ballroom and his Neon Rose posters for the Matrix were to bring his work international attention in the "Summer of Love", 1967. 

Within a year, lightning would strike again in the form of the Underground Comix. As one of the Zap Comix Artists, his work, once again received international attention. Moscoso's comix and poster work has continued up to the present and includes album covers for musicians such as Jerry Garcia, Bob Weir, Herbie Hancock, and David Grisman. He also created art for use on t-shirts, billboards, animated commercials for radio stations (for which he received 2 CLIO's) and more.
Read more
Published on: April 25, 2021
Cite: "Psychedelia in San Francisco. Visual universe of Victor Moscoso" METALOCUS. Accessed
<https://www.metalocus.es/en/news/psychedelia-san-francisco-visual-universe-victor-moscoso> ISSN 1139-6415
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...