The Philadelphia Museum of Art has officially begun the Core Project, a physical transformation and renovation of its main building led by architect Frank Gehry. As its title suggests, the Core Project—the second phase of the Facilities Master Plan—focuses on the heart of the building.
Frank Gehry recalls his first impression of the main building and how he approached this project at the outset: “I walked through the building and I saw that all you had to do was follow the yellow brick road, so to speak. It was all there, and it showed you what you could do.”
The phase in the implementation of the Museum’s Facilities Master Plan, the Core Project will add 67,000 square feet of new public space, an additional 11,500 square feet for the display of the Museum’s rich holdings of American art, and an equal amount of gallery space for the presentation of contemporary art. Combining much-needed infrastructure improvements with a reorganization of circulation at the heart of the building, the Core Project will greatly improve the experience of the Museum for its visitors, dramatically enhance access for the community, and provide more room for the display of its renowned collection. The Museum will remain open to the public and fully operational throughout the construction period, which will be completed in approximately three years.
Budgeted at $196 million, the Core Project is part of a larger fundraising effort—It Starts Here: Campaign for the Philadelphia Museum of Art—that will enable the Museum to achieve ambitious goals in education and public programming, improved access and community outreach, and the innovative use of new technologies to fulfill its mission and more effectively engage the next generation of audiences, locally as well as internationally. This $525 million comprehensive campaign will renew and improve the Museum’s landmark main building, strengthen its endowment, and support new initiatives that will ensure that it remains one of the city’s most dynamic public institutions and a leader among its peers. The largest cultural fundraising campaign in Philadelphia’s history, It Starts Here has already raised more than $326 million, or just over 62% of its total goal.