25 dresses for 25 cities. Fashion paper by Jule Waibel for Bershka
21/01/2014.
[VIDEO] from Jule Waibel. Trhough 31/01/2014
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
Taking advantage of the sales season, the Spanish brand Bershka has launched a special project to the young German designer Jule Waibel, who inspired in the mysterious bag of Mary Poppins has designed a collection of dresses in paper titled "Entfaltung" (unfold/expand/develop) with the help of a complex and expressive folding technique.
Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Madrid. Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Mexico City. Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
London. Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Workin in Barcelona. Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Workin in Barcelona. Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
Workin in Barcelona. Fashion paper by Jule Waibel for Bershka. Click above to see larger image.
25 dresses for 25 cities. Fashion paper by Jule Waibel for Bershka
The garments are showcased in windows of selected Bershka shops around the world. Jule exhibits in 24 stores around the world (the end is one less), from Madrid, London, Paris and Milan to Vienna, Prague, Bucharest, Moscow and Tokyo. Waibel’s particular technique makes it possible to transform simple sheet materials into expandable and contractable three-dimensional structures which adapt to the movement of the body. Different colours and graphics were used for each of the cities. Most of the dresses are printed with colour gradients, while a few are covered with detailed patterns.
Waibel and her team spent just over a week producing the garments and a set of accessories at a studio in Barcelona. As a result of this initiative, we are launching a contest! Submit a photograph you've taken of your origami creation inspired by the designs of Jule Waibel to our Bscene blog, and win a Bershka gift card! Terms and conditions_Origami Contest.
Life is a voyage.
Collapsible structures reflect how our world is constantly changing. My response is to use folding as part of my design process.
A particular folding technique can transform simple sheet materials into three-dimensional objects, with the additional capability that they can expand and contract. A dress which changes its shape according to the movement of the body, an expandable bag and an umbrella are all made of Tyvek®, a lightweight water- and tear-proof synthetic paper. The project celebrates the beauty to be found between geometry, transformation and play. Their elegance, efficiency and beauty enhances my life on the move.
Bon voyage.
More information
Jule Waibel
Jule Waibel is a german designer based in London and Stuttgart. She studied product design at the german University of Applied Sciences (HfG Schwäbisch Gmünd) graduating in 2011. That same year she moved to London where she studied for an MA in Design Products at the Royal College of Art graduating in 2013. During this time, together with her two brothers, she founded VIOVIO ltd. a clothing and lifestyle label, where she works as a fashion designer and art director. Jule´s work is influenced by the geometry and simplicity of the Bauhaus. She playfully combines objects, fashion, performance with a strong focus on geometric shapes, transformation and aesthetics.
