The garments are showcased in windows of selected Bershka shops around the world. Jule exhibits in 24 stores around the world (the end is one less), from Madrid, London, Paris and Milan to Vienna, Prague, Bucharest, Moscow and Tokyo. Waibel’s particular technique makes it possible to transform simple sheet materials into expandable and contractable three-dimensional structures which adapt to the movement of the body. Different colours and graphics were used for each of the cities. Most of the dresses are printed with colour gradients, while a few are covered with detailed patterns.
Waibel and her team spent just over a week producing the garments and a set of accessories at a studio in Barcelona. As a result of this initiative, we are launching a contest! Submit a photograph you've taken of your origami creation inspired by the designs of Jule Waibel to our Bscene blog, and win a Bershka gift card! Terms and conditions_Origami Contest.
Life is a voyage.
Collapsible structures reflect how our world is constantly changing. My response is to use folding as part of my design process.
A particular folding technique can transform simple sheet materials into three-dimensional objects, with the additional capability that they can expand and contract. A dress which changes its shape according to the movement of the body, an expandable bag and an umbrella are all made of Tyvek®, a lightweight water- and tear-proof synthetic paper. The project celebrates the beauty to be found between geometry, transformation and play. Their elegance, efficiency and beauty enhances my life on the move.
Bon voyage.
