Taking advantage of the sales season, the Spanish brand Bershka has launched a special project to the young German designer Jule Waibel, who inspired in the mysterious bag of Mary Poppins has designed a collection of dresses in paper titled "Entfaltung" (unfold/expand/develop) with the help of a complex and expressive folding technique.
The garments are showcased in windows of selected Bershka shops  around the world. Jule exhibits in 24 stores around the world (the end is one less), from Madrid, London, Paris and Milan to Vienna, Prague, Bucharest, Moscow and Tokyo. Waibel’s particular technique makes it possible to transform simple sheet materials into expandable and contractable three-dimensional structures which adapt to the movement of the body. Different colours and graphics were used for each of the cities. Most of the dresses are printed with colour gradients, while a few are covered with detailed patterns.
 
Waibel and her team spent just over a week producing the garments and a set of accessories at a studio in Barcelona. As a result of this initiative, we are launching a contest! Submit a photograph you've taken of your origami creation inspired by the designs of Jule Waibel to our Bscene blog, and win a Bershka gift card! Terms and conditions_Origami Contest.

Life is a voyage.

Collapsible structures reflect how our world is constantly changing. My response is to use folding as part of my design process.

A particular folding technique can transform simple sheet materials into three-dimensional objects, with the additional capability that they can expand and contract. A dress which changes its shape according to the movement of the body, an expandable bag and an umbrella are all made of Tyvek®, a lightweight water- and tear-proof synthetic paper. The project celebrates the beauty to be found between geometry, transformation and play. Their elegance, efficiency and beauty enhances my life on the move.

Bon voyage.
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Jule Waibel es un diseñadora alemana que vive entre Londres y Stuttgart. Estudió diseño de productos en la Universidad alemana de Ciencias Aplicadas (la HfG Schwäbisch Gmünd) donde se graduó en 2011. Ese mismo año se trasladó a Londres, donde estudió un máster en Diseño de Productos en el Royal College of Art graduándose en 2013. Durante este tiempo, junto a sus dos hermanos, fundó VIOVIO ltd. una marca de prendas de vestir y estilo de vida, donde trabaja como diseñadora de moda y directora de arte. El trabajo de Jule está influenciado por la geometría y la simplicidad de la Bauhaus. Juega con la combinación de objetos, moda, representaciones con un fuerte enfoque en las formas geométricas, la transformación y la estética.

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Published on: January 21, 2014
Cite: "25 dresses for 25 cities. Fashion paper by Jule Waibel for Bershka" METALOCUS. Accessed
<https://www.metalocus.es/en/news/25-dresses-25-cities-fashion-paper-jule-waibel-bershka> ISSN 1139-6415
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