In the temporary installation developed by MOME.Estudio, the technical and the soft converge. The architecture oscillates between solid and void, between support and movement. Through subtle variations, the proposal invites discovery and surprise, activating an open and constantly transforming landscape.
Under the concept of "the sky as the limit" and through the repetition of elements, the installation introduces a sense of continuous movement, in which the gradation of translucent, reflective, and soft materials creates a dynamic atmosphere.
"NEW ECI 26" by MOME.Estudio. Photograph by Hiperfocal.
Project description by MOME.Estudio
The project creates a temporary retail environment in which, under the idea of the sky as the limit, bold forms shape a sequential journey: the space contracts, expands and opens up to different modes of movement, display and pause.
The plan is organised around two opposing elements that free up a central void, creating a non-linear route through the space.
The interior is experienced through thresholds, arches, pockets of inhabitable space and display areas that invite visitors to look, try, pause or momentarily disappear within the system. The solid volumes do not function solely as supports for the products, but as an architecture capable of organising the body and directing the gaze.
The project explores an almost atmospheric condition. References to the sky emerge through a series of variations: metallic reflections, translucent surfaces, inflatable elements and a grey-toned material palette that absorbs and reflects light. Technical and soft elements coexist within a precise scenography, in which each piece alters the perception of the whole.
The void ceases to be a neutral backdrop and becomes the place where the experience unfolds. The architecture is built through this tension between volume and air, and between display and movement.
The repetition of elements—arches, planes, reflections and inflatable surfaces—creates a sense of continuous movement, as though the space were shifting through a series of subtle variations. Under the idea of the sky as the limit, the gradation of translucent, reflective and soft materials creates an evolving atmosphere in which each element transforms the perception of the one before it.
A temporary interior that does not seek to establish a fixed or closed image, but rather to activate an open, recognisable and constantly evolving landscape.
The project is part of a pop-up developed for El Corte Inglés by the Luxury Events & Trends division of SOMOS Experiences, with architectural design by MOME.
