The "Curtidores 32" store, designed by Jotajotamás, is organized around a continuous base of yellow carpeting that defines the spaces, complemented by tracks with suspended curtains that organize circulation, and a wooden perimeter that frames the headboards and displays commercial information.
The project features a diagonal entrance that connects the street to the façade, composed of a large yellow molding and a sheet metal staircase. Inside, the flooring is made of large-format, neutral tiles.
"Curtidores 32" by Jotajotamás. Photograph by Hiperfocal.
Project description by Jotajotamás
The new mattress store designed by JOTAJOTA+ redefines a commercial space as a home-like experience. The project proposes a free-flowing route through different areas where each visitor can try out the products as if they were in their own home.
The project is structured around a wooden perimeter that organizes headboards and product information, while privacy is created through the interplay between different flooring and suspended elements. These latter elements, combined with sinuous tracks and large curtains, create intimate and defining spaces, modulating the visitor's perception and movement.
Three key features characterize the design: the entrance, the flooring, and the suspended elements. The façade, composed of a large yellow molding and a sheet metal staircase, presents a diagonal entrance that connects the street with the interior, becoming a powerful visual focal point.
The flooring combines large-format neutral tiles, creating a continuous base, with yellow rugs that define the different home-like areas. The tracks and suspended curtains filter the view, organize the flow of traffic, and offer moments of privacy for trying out the mattresses.
The layout is designed for individual exploration: visitors decide how to move, while the space envelops, surprises, and transforms the shopping experience into an intimate and personalized moment, where each area reveals the comfort and unique qualities of the mattresses.
Materials
Porcelain tile – flooring.
Synthetic pile carpet – flooring.
Lacquered steel – suspended curtain track, handrail, exterior facade.
Tyrolean plaster – wall finish.
Birch plywood – headboards.
