Rather than being confined to a single discipline, Fujifilm's "Faithful Design" encompasses diverse fields, from imaging systems to healthcare and workplace technologies, maintaining a consistent focus on use, behavior, and environment.
This approach finds its most concrete spatial expression in Fujifilm's design center - CLAY Studio in Tokyo. Conceived as an internal workspace, CLAY Studio brings together architecture, interiors, furniture, and landscaping in a single, continuous environment, where design is experienced as an integrated system rather than a series of isolated outcomes.
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Developed in-house, CLAY Studio functions as a testing ground where different design disciplines coexist and overlap. The space reflects a design approach in which spatial, material, and technological decisions are explored in parallel, rather than sequentially.
More than a corporate facility, it functions as a laboratory for design thinking. By dissolving the boundaries between scales and disciplines, CLAY Studio becomes a physical extension of Fujifilm's methodology, translating abstract principles of observation and interaction into a built environment.
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"Inside and out, our designers were involved in every aspect—from the desks to the lights, signs, and even the manhole covers. With innovative creations spanning diverse fields including medicine, photography, cosmetics and materials science, we keep sincerity in design close at heart on our perpetual journey to give true form to ideas beyond words."
Kazuhisa Horikiri. General Manager, Fujifilm Design Center.
