Architecture and design studio Brut Deluxe, led by Ben Busche, has become a staple of Madrid's Christmas celebrations and has created a new light installation on Goya Street.

The installation on this well-known Madrid street stretches for 1,000 meters, in the center of the roadway, and consists of 25 images, each 2.4 meters high by 10 meters wide. The design is geometric, and the images are produced in a series of identical, warm tones.

This year, Brut Deluxe's ​​proposal, "Eternal Sunrise", once again plays with geometric compositions that create a visual effect where the different images are perceived as a single picture, thanks to perspective. The vanishing points of the images coincide with those of the street.

The installation conveys a sense of dynamism, despite having static lighting, thanks to the unique perspectives and views it generates for each viewer, depending on their position on the street.

"Eternal Sunrise" Light Installation in Goya by Ben Busche / Brut Deluxe. Photograph by ImagenSubliminal.

"Eternal Sunrise" Light Installation in Goya by Ben Busche / Brut Deluxe. Photograph by ImagenSubliminal.

Project description by Ben Busche / Brut Deluxe

"Eternal Sunrise" is a site-specific design commissioned by Madrid City Council for Calle Goya, in the heart of Madrid's Salamanca district.

The design is a play on geometry and perspective. The sky depicts a sunrise in warm orange tones. Although the 25 images are identical and repeated, the whole works in perspective as a single 1,000-metre-long painting. To achieve this effect, the vanishing point of the lines in the images had to be designed and installed at a specific height to coincide with reality and create the illusion of a continuous drawing. And although the lighting is static, the installation develops its own dynamism and changes radically depending on the position and perspective of the viewer on the street.

"Eternal Sunrise" Light Installation in Goya by Ben Busche / Brut Deluxe. Photograph by ImagenSubliminal.
"Eternal Sunrise" Light Installation in Goya by Ben Busche / Brut Deluxe. Photograph by ImagenSubliminal.

The installation consists of 25 motifs/images, each measuring 2.40 m x 10 m, which illuminate 1,000 metre of Calle Goya. A total of 227,600 LEDs have been installed in all the motifs. The energy consumption of the entire installation is only 4 kW/h.

More information

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Architects
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Design team
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Philip Baumann, Elisa Luda.

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Client
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City Council Madrid.

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Builder
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Ximenez Group.

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Dimension
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1,000 m.

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Dates
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2025.

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Location
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Goya Street, Madrid, Spain.

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Brut Deluxe is an architecture and design studio headed by Ben Busche (Munich 1968). Founded in 2004, Brut Deluxe operates from two platforms in Madrid and Munich.

Brut Deluxe is focused on the investigation and creation of space and its atmospheric qualities. The projects oscillate between different scales of urban intervention: from ephemeral artistic installations to industrial design, construction design and urbanism.

According to project objectives, a multidisciplinary team involving architects, artists, designers and engineers are engaged in the design process. Brut Deluxe thrives on the international academic education and provenance of its team members.

Brut Deluxe is oriented towards the social, economic and aesthetic qualities of the projects and combines both scientific strategies and artistic approximations in the creative process.

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Published on: December 24, 2025
Cite:
metalocus, ELVIRA PARÍS FERNÁNDEZ
"Christmas is coming. "Eternal Sunrise" in Goya by Ben Busche / Brut Deluxe" METALOCUS. Accessed
<https://www.metalocus.es/en/news/christmas-coming-eternal-sunrise-goya-ben-busche-brut-deluxe> ISSN 1139-6415
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