Zooco Estudio's design aims to create a sensorial experience that reinforces the company's identity, conceptually rooted in Regma's hallmarks, which are characterised by the naturalness of its ingredients and its avoidance of artificial elements. The development of abstract geometries complements these concepts.
The colors and textures adhere to these hallmarks through the use of noble and natural materials, such as travertine marble, oak, clay paint, and the occasional incorporation of stainless steel. Through colors, textures, and geometries inspired by the product, the client is immersed in Regma's universe abstractly and subliminally.
Regma Ice Cream Parlour by Zooco Estudio. Photograph by David Zarzoso.
Project description by Zooco Estudio
A New Image for Regma, Santander
Regma, the iconic Cantabrian ice cream brand founded in 1933, entrusted us with the design of their new premises on Calle Burgos in Santander. This space aims to complement the brand’s ongoing graphic and aesthetic transformation with a fresh visual identity.
Our goal was to translate Regma’s core values into the architectural language of the space in a tangible yet understated manner—eschewing literal or obvious references.
Concept and Identity
Regma is a familiar name to us, a longstanding reference in northern Spain. The brand emphasised its two key values: the natural quality of its ingredients and its distinctive, unpretentious use of colour.
These attributes, combined with a geometric abstraction inspired by the world of ice cream, form the conceptual backbone of our design.
To bring this vision to life, we developed the interior around a key geometric element: the rotated square, or diamond shape. This motif is applied consistently across ceilings, floors, and the façade, crafting a unique visual identity throughout the space.
Materiality and Textural
Palette The material palette draws inspiration from the colours and textures of Regma’s most emblematic ice cream flavours, reinterpreted through noble, natural materials such as travertine marble, oak wood and clay-based paint.
To this triad, we added stainless steel—an essential material in cold storage—maintaining a direct connection to traditional ice cream craftsmanship.
The result is a space that immerses the customer in Regma’s universe abstractly and subliminally. Through colour, texture and geometry inspired by the product and the brand’s heritage, we deliver a sensorial experience that reinforces Regma’s identity and its ongoing evolution.
