Architecture and Pop. Pharrell Williams flirts with architecture
08/11/2019.
Everyone wants to be an untitled architect [Toronto] Canada
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
Pharrell Williams is a popular musician and fashion designer and he is not the first prominent figure of pop culture breaking into architecture in recent years. Before, rapper Kanye West with his exploratory activities within the field of housing, in the same way, Brad Pitt's "informal apprenticeship" with Frank Gehry and his subsequent Make It Right Foundation, even, Virgil Abloh and his collaborations with architects.
Now, Pharrell Williams, Grammy Award-winning and following other collaborations with Chanel, Adidas, the late architect Zaha Hadid or fashion brand G-Star Raw, (he has also designed a youth centre in his home town Virginia, with Miami-based architect Chad Oppenheim), is also stepping into the world of architectural design, partnered with Reserve Properties and Westdale Properties.
Williams partnered with Toronto developers to work with architects IBI Group and interior designers U31 on a new two-towered residential development in Toronto, Canada, called "Untitled."
Now, Pharrell Williams, Grammy Award-winning and following other collaborations with Chanel, Adidas, the late architect Zaha Hadid or fashion brand G-Star Raw, (he has also designed a youth centre in his home town Virginia, with Miami-based architect Chad Oppenheim), is also stepping into the world of architectural design, partnered with Reserve Properties and Westdale Properties.
Williams partnered with Toronto developers to work with architects IBI Group and interior designers U31 on a new two-towered residential development in Toronto, Canada, called "Untitled."
Rendering by Norm Li
Pharrell Williams announced an unprecedented collaboration with Reserve Properties and Westdale Properties on a new residential development called untitled. Photograph by Anthony Cohen.
Untitled a concept to celebrate the "universality of space,": "To live your life Untitled means not having to live up to something or perform beyond a standard. For the standard to literally just be this beautiful matrix that allows people to create their own world," said Williams about the subject.
Designed for the city's midtown neighbourhood Yonge and Eglinton, Untitled will comprise two towers joined by a podium. It will contain 750 residential units inside and is due to launch in early 2020.
Little information about the project's design has been revealed so far, apart from a teaser image that shows metallic facades detailed with a stoney gray with glassy balconies that zigzag like a piece of paper that’s been unfolded. The rest of design is expected to be stripped back to the essentials to allow residents to make their own mark, as dictated by Williams.
Designed for the city's midtown neighbourhood Yonge and Eglinton, Untitled will comprise two towers joined by a podium. It will contain 750 residential units inside and is due to launch in early 2020.
Little information about the project's design has been revealed so far, apart from a teaser image that shows metallic facades detailed with a stoney gray with glassy balconies that zigzag like a piece of paper that’s been unfolded. The rest of design is expected to be stripped back to the essentials to allow residents to make their own mark, as dictated by Williams.
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