Artificial Infinite is a photographic enquiry, by Argentinian Fernando Maselli, on the aesthetic category of the sublime. These recreations, which pursue the bewilderment of the sublime, also embrace the vehicular concern of contemporary photographic discourse: the elucidation of the boundaries between reality and its representation.

Artificial Infinite is a photographic enquiry by photographer Fernando Maselli, which is represented as a controlled fear that attracts the soul, present in qualities like immensity, infinity, emptiness, loneliness and silence.

The works included in this volume are not shots taken directly from reality but, instead, they offer landscapes that were recreated through a complex photographic staging, in which Maselli highlights through different techniques such as fragmentation, repetition, proliferation and superposition, the magnificence of the mountain ranges previously photographed from nature.

Maselli offers steep mountain ranges whose semi-darkness, profusion, depth and height come together as the visual achievement of what we may call “the terrifying sublime,” what causes a vortex that disrupts the illusion of security of our everyday regulated and orderly existence.

Employing this technical and formal strategy, Maselli points at the appeal of the unassailable, the cravings that humans hold for the unknown strongholds of nature. This recreations, that pursue the bewilderment of the sublime, embrace at the same time, what seems to become still, and since the eighties, the vehicular concern of contemporary photographic discourse: the elucidation of the boundaries between reality and its representation.

Fernando Maselli (1978) is an Argentinian photographer based in Madrid, who has made advertising photography for brands such as Coca Cola, Mercedes Benz, Samsung and Toyota. At the same time he has created artistic projects closely related to natural landscape, trapping the viewer in a moral and emotional reflection upon nature.

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Title Título
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Artificial Infinite por by Fernando Maselli
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ISBN
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978-84-17048-22-8
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Size and measures Tamaño y medidas
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64 páginas. Tamaño.- 28 x 40 cm
64 pages. Size.- 28 x 40 cm
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Language Idioma
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Español-Inglés
English- Spanish
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Price Precio
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38,00 €
€ 38.00
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Dates Fechas
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Del 29 de junio y el 22 de septiembre de 2017
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Venue Lugar
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Sala Kursala. La sala está ubicada en el edificio Constitución 1812. Cádiz. España. Spain
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Fernando Maselli. Born in Buenos Aires in 1978, Fernando Naselli studied Fine Arts and later moved to Madrid, where he began his career working for major advertising agencies in Spain, shooting professional assignments for brands like Coca Cola, Mercedes Benz, Vodafone, Toyota, BBVA, Movistar, Samsung and Repsol, among many others.These works earned him numerous awards at international festivals such as Cannes advertising, El Sol, FIAP or One Show.

In 2008 he started collaborating with Madriz magazine, with which he developed a series of projects that illustrate the front covers and inside pages of 15 issues, projects with which he later on edited a book. In these series, with Madrid as a common feature, Maselli develops his particular vision of the city, where the symmetry, composition and light, become its most important elements.

Parallel to his commercial work, Maselli has developed a career in the world of contemporary art, being currently represented by the prestigious Luis Adelantado Gallery. His latest projects are closely related to the natural landscape, where through documentation and conceptualization processes, he seeks to captivate the viewer in a moral and sentimental reflection on nature.

His work has won numerous awards including the SPD – Society of Publication Designers (New York), the W-CA Contemporary Landscape Photography Open (UK), the Youth Arts Award from the Complutense University (Spain), the XV International Call for young Artists Gallery Luis Adelantado (Spain). His work has been selected to participate in the Copenhagen Photo Festival (Denmark), NordArt 2014 (Germany), 13th Mostra Internacional Gas Natural Fenosa of Spain and the 15th China International Photographic Art Exhibition. Maselli has made exhibitions in art galleries such as Luis Adelantado, Pilar Cubillo, Mad is Mad, at the CEART – Tomás y Valiente Art Center in Fuenlabrada, the Alicante Institute of Culture Juan Gil Albert, Alicante, Spain and has been in several art fairs such as Casa // Arte, OFF Art Fair Brussels, the Spanish photography fair Jääl and ZONA MACO in Mexico DF.
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Published on: September 8, 2017
Cite: "The boundaries between reality and its representation, "Artificial infinite" by Fernando Maselli " METALOCUS. Accessed
<https://www.metalocus.es/en/news/boundaries-between-reality-and-its-representation-artificial-infinite-fernando-maselli> ISSN 1139-6415
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