Coolhunting: from the 20th to the 21st century, a vision of the future

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Jorge Rodríguez

Jorge Rodríguez. Publicist at the Universidad Jorge Tadeo Lozano, specialist in Corporate Communications, a Master of Arts in New Media from the Universidad de los Andes (Bogotà), studies at the Universidad del Rosario, Westminster University, Birbeck College and a Master in Cultural Management from the University of Barcelona. Speaker and consultant for companies and government agencies in regards to research and communications focussed on the user. He has developed projects for companies such as; Seat, Momentum McCann, Sony Pictures, Timewarner, and the Ajuntament de Barcelona among others.

Jorge Rodríguez, director of the Masters in Investigació per al Disseny i la Innovació, at the Elisava



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