From scaffolding to fashion catwalk. OMA
09/05/2014.
FW 2014 MiuMiu and SS 2014 MiuMiu shows [PAR] France
metalocus, ALEX DURO
metalocus, ALEX DURO
One more time AMO, with Rem Koolhaas as architect in charge, bring us the design of an interesting installation for a fashion catwalk. In this case for both FW 2014 MiuMiu and 2014 SS Miu Miu shows.
FW 2014 MIUMIU SHOW BY AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Miguel Taborda. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Miguel Taborda. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Phil Meech. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
FW 2014 MiuMiu show by AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
SS 2014 MIUMIU SHOW BY AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
SS 2014 MiuMiu show by AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
SS 2014 MiuMiu show by AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
SS 2014 MiuMiu show by AMO. Photograph © Agostino Osio. Image © courtesy of OMA.
SS 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
SS 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
SS 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
SS 2014 MiuMiu show by AMO. Photograph © Alberto Moncada. Image © courtesy of OMA.
The fashion catwalk is placed in the same building where OMA previously presented the exhibition « Auguste Perret, Huit Chefs d’œuvre !/? – Architectures du béton armé » ( "Auguste Perret: Eight Masterpieces !/? – Reinforced Concrete Buildings " )
For the design of the FW 2014 MiuMiu show's installation the innovative proposal creates, with the construction of a scaffolding, a sort of social area where guests can contemplate the show. For the completion of the installation is used a mantle of transparent pvc.
Project description by the architects.
FW 2014 MiuMiu show.
LATTICE
The FW 2014 MiuMiu show aims manipulate the grandeur of the Palaisd’Iena.
A complex and brutal scaffolding structure frames the imposing colonnade of the Salle Hypostyle, defining the central catwalk.
Portions of the scaffolding generate social areas along the CESE.
Different levels accommodate the guests creating varying conditions to perceive the show.
A mantle of transparent pvc enfolds the installation and parts of the building while black recycled rubber is laid on the floor of the structure, softening the hardnessofthe elements.
Text.- AMO.
CREDITS.-
Team.- AMO, Rem Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucía Venturini.
Photography.- Alberto Moncada, Phil Meech, Agostino Osio, Miguel Taborda.
Besides, the SS 2014 MiuMiu show attempts to take advantage of the monumental Palais d'Iena's ground floor with an irregular path, where models moves among different objets as cladding seats, tribunes, stairs, columns,... Differents materials as vinyl, wood or plastic overlaps to the existing architecture.
Project description by the architects.
MiuMiu SS 2014
Joyful Occupation
The monumental and rigorous ground floor of the Palais d’Iena is spontaneously occupied: an eclectic collection of devices and materials are freely distributed across the space, as a continuous unfolding of deconstructed domestic experiences. Materials such as vinyl, wood, plastic, carpet, foam overlap to the existing architecture in a multitude of forms and colors , cladding seats, tribunes, stairs, columns…while fantasy wallpapers border part of the perimeter of the existing spaces.
Models move across the ephemeral and discontinuous interior landscape as in a sequence of tridimensional collages. The audience sits along the irregular path on multiple seating types, confronting the catwalk from different viewpoints, while experiencing an ever changing show.
Texto.- AMO.
CREDITS.-
Team.- AMO, Rem Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucía Venturini.
Photography.- Alberto Moncada, Agostino Osio, Miguel Taborda.
More information
OMA. Office for Metropolitan Architecture
Office for Metropolitan Architecture (OMA) is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by ten partners – Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long and Michael Kokora – and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai.
OMA-designed buildings currently under construction include Taipei Performing Arts Centre, Qatar National Library, Qatar Foundation Headquarters, Bibliothèque Multimédia à Vocation Régionale in Caen, Fondation d’Entreprise Galeries Lafayette in Paris, Bryghusprojektet in Copenhagen, Musée National des Beaux-Arts du Québec, and Faena Arts Center in Miami.
OMA's recently completed projects include Garage Museum of Contemporary Art in Moscow (2015); Fondazione Prada in Milan (2015); G-Star Headquarters in Amsterdam (2014); Shenzhen Stock Exchange (2013); De Rotterdam, a large mixed-use tower in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court, the headquarters for Rothschild Bank in London (2011); Milstein Hall at Cornell University in Ithaca, New York (2011); and Maggie's Centre, a cancer care centre in Glasgow (2011). Earlier buildings include Casa da Música in Porto (2005), Seattle Central Library (2004), and Netherlands Embassy in Berlin (2003).
Think tank of the Office for Metropolitan Architecture (OMA). AMO
AMO is the think tank of the Office for Metropolitan Architecture (OMA), co-founded by Rem Koolhaas in 1999. Applying architectural thinking to domains beyond building, AMO has worked with Prada, the European Union, Universal Studios, Amsterdam’s Schiphol airport, Condé Nast, Harvard University, and the Hermitage. It has produced exhibitions, including Expansion and Neglect (2005) and When Attitudes Become Form: Bern 1969/Venice 2013 (2013) at the Venice Biennale; The Gulf (2006), Cronocaos (2010), Public Works (2012), and Elements of Architecture (2014) at the Venice Architecture Biennale; and Serial Classics and Portable Classics (both 2015) at Fondazione Prada, Milan and Venice, respectively.
AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.
AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.
AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.
AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.
