Prada Catwalk Milan Fashion Week 2014
09/03/2014.
[VIDEO] Milan Fashion Week. [MIL] Italy
metalocus, JOSÉ JUAN BARBA
metalocus, JOSÉ JUAN BARBA
In another collaboration with Prada, architect Rem Koolhaas and the Office Of Metropolitan Architecture (OMA) create an atmospheric theatrical fashion catwalk. The performance, about this 2014 Fall/Winter catwalk, was on last January.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
Prada Catwalk Man / Woman FW 2014, Milan, Italy, 2014. Photography © Miguel Taborda / OMA.
It is well known the close collaboration between Prada and OMA/AMO architecture office, to design its fashion catwalks each season. Below, images of the participation of Prada in the Fashion Week in Milan 2014.
Description by OMA
Stage.
The process of designing a set for a fashion show strongly resonates with the one of theatrical performance: in both cases characters, space, costumes, music and lights come together into a single concept, each one contributing to the unique experience of the audience.
For the FW 2014 Men/Women Show, AMO designs a set as an experimental and informal stage for performance.
Hide.
A large 1m high platform occupies the center of the room.
The majority of the audience is orderly arranged around the central stage, while the room is bordered on all sides by metal scaffolding serving as balcony to the rest of the public. Different geometric excavations punctuate the central stage; surprisingly part of the audience sits inside these pockets, becoming part of the overall scenography.
Models weave on the central stage around the audience, while the rest of the public experiences the show all around from multiple points of views. Follow-spot lights orchestrate the movement of the show, leaving the rest of the space in dark and enhancing the theatricality of the experience.
The space is neutral: the central stage is entirely covered in grey felt, while the metal structured of the balcony is cladded all along the perimeter with a curved natural metal mesh. Metal reoccurs in the pockets of the central platform, while felt dominates the main entrance.
CREDITS.
Team.- Andreas Ierides, Rem Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini.
Photos.- Alberto Moncada, Agostino Osio, Miguel Taborda, Phil Meech.
More information
OMA. Office for Metropolitan Architecture
Office for Metropolitan Architecture (OMA) is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by ten partners – Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long and Michael Kokora – and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai.
OMA-designed buildings currently under construction include Taipei Performing Arts Centre, Qatar National Library, Qatar Foundation Headquarters, Bibliothèque Multimédia à Vocation Régionale in Caen, Fondation d’Entreprise Galeries Lafayette in Paris, Bryghusprojektet in Copenhagen, Musée National des Beaux-Arts du Québec, and Faena Arts Center in Miami.
OMA's recently completed projects include Garage Museum of Contemporary Art in Moscow (2015); Fondazione Prada in Milan (2015); G-Star Headquarters in Amsterdam (2014); Shenzhen Stock Exchange (2013); De Rotterdam, a large mixed-use tower in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court, the headquarters for Rothschild Bank in London (2011); Milstein Hall at Cornell University in Ithaca, New York (2011); and Maggie's Centre, a cancer care centre in Glasgow (2011). Earlier buildings include Casa da Música in Porto (2005), Seattle Central Library (2004), and Netherlands Embassy in Berlin (2003).
