The Valencian architecture studio Masquespacio has designed La Sastrería in the Canyamelar - Cabanyal neighborhood. The new restaurant in Valencia is divided into three parts, as a great reference to the chef's food.

The objective of the project is to combine two important aspects, the architectural decoration and the importance of the life and traditional customs of the neighborhood with the sea, generating a feeling that is focused on the kitchen.
The space designed by Masquespacio has 200 square meters divided into three rooms, guaranteeing a different experience for the user, where they go through the most traditional aspects of the neighborhood along with the sea. The main element is to invite the client to perceive and feel different sensations both with the environment and with the gastronomy.

The main element is the tiles used differently in each room of the bar whose meaning is completely different. A bar to recreate the daily life of the place and to serve the best cocktails in which a mirror is used on the ceiling to create an infinite effect such as the metaphorical use of colors to represent the waves of the sea, focusing it on the kitchen.
 

Description of project by Masquespacio

Masquespacio presents La Sastrería, the last restaurant they designed in Valencia in the Canyamelar - Cabanyal neighborhood. 

The design takes its inspiration from the dream of chef Sergio Giraldo and bartender Cristóbal Bouchet to open their own restaurant La Sastrería, with the help of Grupo Gastroadictos. The aim of the project like in most of Masquespacio’s projects has been to fulfill the illusion of a group of young entrepreneurs, seeking to offer a new culinary and sensorial experience in Valencia. 

Located in the maritime neighborhood from Valencia called Can-yamelar - Cabanyal, the restaurant designed by Masquespacio is divid-ed in three parts, with a special reference to Sergio’s food. 

Thus, in the first part we can find a bar that highlights the neighbor-hood itself, not only through its architectural references, but also its locals and their way of living. This way it represents the act of taking fresh air (Tomar la Fresca) during the warmest days, when the neigh-bors get on the streets with their chairs from home and come together for a chit chat. 
 

“We tried to recreate the habit from the neighbors in the interior, amongst others through the reinterpretation of the plastic chairs they are used to take from their homes to the streets.”

Ana Hernández, creative director from Masquespacio.

 The design shows patterns made with customized tiles that reinterpret the façades from the neighborhood. A special attention has been given to the bar that looks like a façade on its own with its ornaments and singular figures. In the middle we can see how the attention is cen-tered on the selection of spirits that will be used for the cocktails, be-ing the specialty from Cristóbal and La Sastrería. 

It should also be noted that in this space Sergio’s food selection is made of references from the neighborhood and products from the sea, always with a traditional focus, slightly reinvented. 
 
On the other hand, we have the second part of the restaurant in which the most authentic sea food made by Sergio is clearly the main attrac-tion point of the venue. Hereby, the design recreates a huge wave that grows toward the kitchen and is traduced into a sculpture made of ceramic pieces. The floors of artisan ceramic in white and blue makes us experience the division between the water and the sand of the sea, while the chairs designed for the space are a reference to the fishing boats. 

“Here we want-ed to create a scene focused on the kitchen, submerging the whole restaurant like if you are in the middle of the sea, directed towards the most important part of the space. It’s pure fantasy like Sergio’s dishes.”

Ana Hernández, creative director from Masquespacio.

 Last, behind the kitchen the storage spaces are designed as a fish mar-ket. 
 
Concerning the materials there was a main approach to use tiles in two different ways: custom-made with prints designed by Masquespacio for the bar zone, next to the handmade clay + ceramic tiles for the restaurant. 

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Architects
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Client
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Builder
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ATG.
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Area
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200 sqm.
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Dates
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August 2020.
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Manufacturers
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Customized Furniture.- Masquespacio, Vicente Camp. Handmade Tiles.- Masquespacio, Vicente Camp. Printed Tiles.- Masquespacio, Leopoldo Mora. Technical Lighting.- Arkoslight. Upholstery.- Grapes.
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Location
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Valencia, Spain.
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Masquespacio, an award winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates custom-made branding and interior projects through a unique approach that results in fresh and innovative concepts. 

Awarded in 2016 with the “Massimo Dutti New Values” award by Architectural Digest Spain and the “Wave of the Future” award by Hospitality Design USA they have been rewarded with a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, Germany and Spain.
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Published on: October 25, 2020
Cite: "Fusion of the popular geometric decoration with the waves of the sea. La Sastrería by Masquespacio" METALOCUS. Accessed
<https://www.metalocus.es/en/news/fusion-popular-geometric-decoration-waves-sea-la-sastreria-masquespacio> ISSN 1139-6415
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