GARETH PUGH PITTI 2011 - FILM.
29/01/2011.
by Ruth Hogben. [VIDEO] [HD]
metalocus
metalocus
Music Video of Saturday. With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine #79, showcasing his clothes via a unique fashion film, created with Ruth Hogben.
© Ruth Hogben.
© Ruth Hogben.
© Ruth Hogben.
© Ruth Hogben.
© Ruth Hogben.
© Ruth Hogben.
original post by SHOWstudio:
"In tandem with the first public screening as the finale to Florence's Pitti Immagine #79, SHOWstudio exclusively showcase Gareth Pugh's latest collection, specially designed for the event and shown via a unique fashion film created with Ruth Hogben. Inspired by the centuries-old tradition of art and decoration in the city of Florence itself and richly-coloured in saturated Catholic shades of blue and gold, Pugh's latest work is not a pre-collection but a precursor - or, as he puts it, a mood-board - of the collection he will show in Paris on 2 March 2011. The film itself is both inspired and inspiring: taking baroque illusionistic ceiling painting as its starting point, for this unique fashion film presentation the piece was projected onto the ceiling of a fourteenth-century church in the heart of Florence, fusing the historical and the futuristic in a one-off fashion experience."
