Fruit&Sun taken off the sophomore record, from ford "The Color of Nothing" LP. The album took the indie-electronic world by storm.
Fresh on the heels of his sophomore album, ford. has delivered a great music video for his hit single “Fruit&Sun.” The Color Of Nothing was released via Foreign Family Collective, a sonic story through 11 dynamic tracks.
Featuring standout lead singles “Living, Breathing,” and “Hold On.” A full animated makeover ford. turns to one of the beloved tracks released on the album, “Fruit&Sun,” the record has a colour scheme and animation style, dope!
For ‘Fruit&Sun’ I wanted to create a kind of subconscious roller coaster ride, I took imagery from the album art and held it in my head while listening to the track until two elements would link themselves to each other and push the idea forward. It wasn’t always clear where the video was headed working that way, but you can’t plan to arrive at an unexpected place.
CREDITS.-
Featuring standout lead singles “Living, Breathing,” and “Hold On.” A full animated makeover ford. turns to one of the beloved tracks released on the album, “Fruit&Sun,” the record has a colour scheme and animation style, dope!
For ‘Fruit&Sun’ I wanted to create a kind of subconscious roller coaster ride, I took imagery from the album art and held it in my head while listening to the track until two elements would link themselves to each other and push the idea forward. It wasn’t always clear where the video was headed working that way, but you can’t plan to arrive at an unexpected place.
Mitch Pond, ford.’s video Animator
CREDITS.-
Video Animator and Directed by Mitch Pond.
More information
Published on:
November 14, 2020
Cite: "Great! colour and animation style. Fruit&Sun by ford" METALOCUS.
Accessed
<https://www.metalocus.es/en/news/great-colour-and-animation-style-fruitsun-ford>
ISSN 1139-6415
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