IT’S ABOUT TIME. A Kinetic Poem by Clim Studio

12/09/2020. [MUSIC-VIDEO] by Clim Studio
metalocus, LUCAS SANTORINI

An homage to the passage of Time. A portrait created with eight visual metaphors orchestrated in harmony: Set Design, Animation & Sound.

Probably the most optimistic silver lining we can take from 2020 is the forced experience of living an introverted life, one that inherently requires us to be introspective. Earth is screaming at us: "It's About Time".

IT’S ABOUT TIME. A Kinetic Poem by Clim Studio

IT’S ABOUT TIME. A Kinetic Poem by Clim Studio

Clim Studio. Our Saturday music video. (Official Music Video). METALOCUS MUSIC PROJECT.

Set Designs were also Time-inspired. Juxtaposed layers of simple yet bold architectural pieces sum up together to create meaningful compositions that help reinforce the one main idea. Lighting and animation play their own very significant, more expected, role when expressing the passage of time. The golden treatment of a few elements represents the preciousness of Time. The grounding color palette was influenced by the varied skin tones of humanity giving this piece a warmth and subliminal familiarity we felt was important to our themes.

As in the written form of poetry, rhythm is extremely important to the language of this piece. The tempo, the cadence, the cuts and movements, were all perfectly synchronised. The animation of each scene along with the edit follow the hypnotic pacing of a metronome. A viewer should feel completely in sync with what is happening on screen. Immersed in each second as it gracefully, seamlessly takes you to the next.

CREDITS.-

Idea, Creative Direction, Design & Edit.- Clim
CG Animation.- Edgar Ferrer
Music & SFX.- QB Sound