One of the most appreciated street artists, the French JR shows his latest piece in Milan, a massive illusory trompe-l’oeil piece facade to Stazione Centrale (railway station), one of the city’s most representative locations, in advance of the start of Milan Design Week.

Art will redefine the station’s context, to welcome visitors in Milan's most important week, “La Nascita” (The Birth) by JR in Piazza Duca d’Aosta from Wednesday until May 1st, redefining the station’s outside environments imaginatively, together inside, whit the immersive exhibition “An Invitation To Dream” by filmer and photographer Jack Davison, created by Moncler, from April 15th to 21st inside the station.
The work is part of the narrative series by JR, who opens the station’s facade with a crack, using a new technique and printing the image directly on aluminium panels. The installation recalls the historical origin of the station (which was first opened in 1931), built following the opening of the Sempione Tunnel in 1906, and an impressive engineering feat that marked the beginning of the era of large train journeys from Milan.

The result is an interactive space with metallic panels scattered around the square, allowing spectators to enter and interact with the artwork.

Inside the station, the archetypical interconnection by dream and journey is developed by Moncler's exploration with; “An Invitation To Dream” curated by Jefferson Hack, filmed and photographed by Jack Davison, showing a group from Hack’s inner circle and spanning numerous disciplines, from music and art to food. There is Deepak Chopra, the Indian-American author and alternative health advocate, artist Daniel Arsham, playwright Jeremy O Harris, musician Rina Sawayama and Ruth Rogers, the chef behind London’s River Café restaurant.

All billboards and advertising screens in the train station will therefore be connected to create a virtual landscape animated by images and quotes, where texts and portraits will blend with the station’s noise as silent but constant invocations.
 


La Nascita, Milano Centrale, Italy, 2024. Image courtesy of JR.

Project description by JR

Invited by the Milano Centrale Railway Station, JR transforms the station’s facade and Piazza Duca d’Aosta into a rocky landscape with his first sculptural anamorphosis La Nascita. The monumental trompe-l'œil blurs the boundaries of time and place, fashioning a surreal architectural fantasy that draws a link between the grandeur of the station today and its history. As part of Milan’s 2024 Design Week, it will be on view from April 10th to May 1st.  

In 1906, following the opening of the Simplon Tunnel—an engineering feat marking the burgeoning era of train travel in Milan—the construction of a new central train station was initiated. Tons of rock were excavated from the Alps to create the ambitious Simplon Passage. With La Nascita, JR superimposes the chiselled facade of the hollowed mountain onto Milano Centrale. The work evokes the historical strata of the train station as it weaves mineral formations into the building’s amalgamation of classical Roman, eclectic, rationalist, art nouveau, and Art Deco architecture.


La Nascita, Milano Centrale, Italy, 2024. Image courtesy of JR.

As with JR’s installations La Ferita on Florence’s Palazzo Strozzi and Punto di Fuga on the Farnese Palace in Rome, a deep gash opens Milano Centrale. Where the opening leads is unknown, yet it beckons viewers to consider both the celebrated and sorrowful histories memorialized on the station’s facade, inside its halls, and under its platforms. Wandering amid the rock formations, travellers are invited to contemplate the indomitable human urge to explore, exchange, and migrate.

For La Nascita, JR departs from his typical medium––paper and glue––and prints directly onto aluminium slats that are fastened together to form panels. In addition to being hung on scaffolding in front of the station’s facade, some are affixed to smaller structures on the ground. All materials used to bring this vast project to life will either be repurposed in future projects or melted down and recycled.

More information

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Artist
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La Nascita.- JR.
An Invitation To Dream.- Filmer and photographer Jack Davison / Moncler exhibition (curator.- Jefferson Hack).
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Works
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La Nascita.
An Invitation To Dream.
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Dates
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La Nascita.- April 9th to May 1st, 2024.
An Invitation To Dream.- April 15th to 21th, 2024.
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Location
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Piazza Duca d'Aosta (Central Station), Milan, Italy.
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JR (Jean René) was born in France in 1983 and currently works in Paris and New York. He exhibits freely in public sites in cities around world. His work mixes Art and Act, talks about commitment, freedom, identity and limit. After finding a camera in the Paris metro in 2001, he traveled Europe to meet those who express themselves on walls and facades, and pasted their portraits in the streets, undergrounds and rooftops of Paris.

Between 2004 and 2006, he created the series “Portrait of a Generation”. In 2007, with Marco, he made Face 2 Face, the biggest illegal exhibition ever. JR posted huge portraits of Israelis and Palestinians face to face in eight Palestinian and Israeli cities.

In 2008, he embarked on a long international trip for “Women Are Heroes”, in which he underlines the dignity of women who are often the targets of conflicts. That year he also created “The Wrinkles of the City” in Cartagena, Shanghai, Los Angeles, Havana, Berlin and Istanbul. In 2010, his film “Women Are Heroes” was presented at Cannes Film Festival. The same year, JR created “Unframed”, a project in which he uses images that are not his, and reframes them in a new context, on a larger scale.

In 2011 he received the TED Prize, after which he created “Inside Out”. In a collaboration with New York City Ballet, he used the language of ballet to tell his story of the riots that happened in the French suburbs in 2005 and created “Les Bosquets”, a ballet and eponymous short film whose music was composed by Woodkid, Pharrell Williams and Hans Zimmer and which premiered at Tribeca Film Festival.

In 2014, he created an installation with 4,000 faces in and on the Pantheon in Paris. The concept of crowd will be used for a video installation at the CAC Malaga, and on the façade of Assemblée Nationale and other monuments in Paris during the COP 21 summit at the end of 2015. The same year, he worked in the abandoned hospital of Ellis Island and directed the short movie ELLIS, starring Robert DeNiro. In 2016 he was invited by the Louvre and made the famous pyramid disappear through a surprising anamorphosis. He worked in Rio de Janeiro during the 2016 Olympics and created new gigantic sculptural installations using scaffolding, at the scale of the city, putting an emphasis on the beauty of the athletic movement.

His latest projects include a museum exhibition dedicated to children at Centre Pompidou, a permanent collaboration with the Brazilian artists Os Gemeos at Palais de Tokyo in Paris, in a space used to store stolen pianos during World War II, and a film with Agnès Varda, co-directing a movie with the Nouvelle Vague icon, traveling around France to meet people and discuss their visions. This Spring, JR will unveil a giant mural at Palais de Tokyo, in connection with a new project based in Clichy-Montfermeil. JR is represented by Galerie Perrotin since 2011; he has had shows in Paris, Hong-Kong, Miami and New York. In 2013, JR got his first museum retrospectives in Tokyo (Watari-Um) and CAC in Cincinnati, followed by Frieder Burda in Baden-Baden in 2014 and HOCA Foundation in Hong-Kong in 2015.

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Published on: April 14, 2024
Cite: "La Nascita by jr and "An Invitation To Dream"" METALOCUS. Accessed
<https://www.metalocus.es/en/news/la-nascita-jr-and-invitation-dream> ISSN 1139-6415
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