LADY GAGA, MARINA ABRAMOVIĆ, OMA and the future of MAI
07/09/2013.
[VIDEO] by Marina Abramović Institute
metalocus, ROBERTO ALIA y ALEX DURO
metalocus, ROBERTO ALIA y ALEX DURO
It seems that August has been a busy month for Marina Abramović and her team: the MAI is still closer to become real. It was some months ago when we started to talk about the new project of the serbian artist here at METALOCUS.
Now, just a month after last news and thanks to crowdfunding, the MAI has collected more than $600.000 for the building works of the performance center, which has been designed by Rem Koolhaas. During this time, we have been how many artists' support gave a much more media-related dimension to Marina's project. The most known of them all was Lady Gaga's, which put the Abramović Method into practice completely nude, and capturing the experience in a video that has exceeded the 3 million views. Singer and performer have developed an intense relationship and it looks like a sure thing that they will continue on collaborating together in future projects.
Gracias a la colaboración de Lady Gaga, la recaudación a través de Kickstarter ha logrado los 661.454$ para la construcción de la sede del Marina Abramovic Institute.
However, in an architectural way, MAI is also a notice: a days before, it has been published the video of one building works visit, starring by the own Marina, in which there are new images of the OMA's project.
Marina Abramović, born in 1946 in Belgrade, Yugoslavia, is without question one of the seminal artists of our time. Since the beginning of her career in Yugoslavia during the early 1970s where she attended the Academy of Fine Arts in Belgrade, Abramovic has pioneered the use of performance as a visual art form. The body has always been both her subject and medium. Exploring the physical and mental limits of her being, she has withstood pain, exhaustion, and danger in the quest for emotional and spiritual transformation. Abramovic's concern is with creating works that ritualize the simple actions of everyday life like lying, sitting, dreaming, and thinking; in effect the manifestation of a unique mental state.
From 1975 until 1988, Abramovic and the German artist Ulay performed together, dealing with relations of duality. After separating in 1988, Abramovic returned to solo performances in 1989. Abramovic has presented her work with performances, sound, photography, video, sculpture, and ‘Transitory Objects for Human and Non Human Use’ in solo exhibitions at major institutions in the U.S. and Europe, and in many large-scale international exhibitions.
Since 2010, she has been working on the foundation of the Marina Abramović Institute (MAI), which will be the artist's legacy and homage to the inmaterial and time-based art. It will be a center for learning and performing about long durational performance.
Also, Marina Abramovic has taught and lectured extensively in Europe and America and, in summer of 2011, she have been awarded an Honorary Doctorate from the Art Institute in Chicago.
In 2021 she was awarded the Princess of Asturias Award for the Arts for "courage and the avant-garde" in art.
http://marinafilm.com
Office for Metropolitan Architecture (OMA) is a leading international partnership practising architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia.
OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.
OMA’s completed projects include Taipei Performing Arts Centre (2022), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), Fondazione Prada in Milan (2015); G-Star Headquarters in Amsterdam (2014); Shenzhen Stock Exchange (2013); De Rotterdam (2013), CCTV Headquarters in Beijing (2012), New Court, the headquarters for Rothschild Bank in London (2011); Milstein Hall at Cornell University in Ithaca, New York (2011); and Maggie's Centre, a cancer care centre in Glasgow (2011). Earlier buildings include Casa da Música in Porto (2005), Seattle Central Library (2004), and Netherlands Embassy in Berlin (2003).