OMA win the Shanghai LuJiaZui Exhibition Centre competition

OMA has won the competition for the new exhibition center of Lujiazui, located north in the latest development of Pudong in Shanghai Pudong.

LuJiaZui Exhibition Centre by OMA. Image courtesy of OMA.

OMA was appointed by Lujiazui Central Financial District (Phase II) Development Corporation to design and execute the building in November 2014. The Exhibition Centre is expected to be opened to public at the end of 2015.

Description project by OMA

The Lujiazui Exhibiton Centre is located on the northern and most recent development of Shanghai Pudong, along the Huangpu River, one of the most photographed waterfronts in the world. The project site, occupying the former ‘Shanghai Shipyard’, has a long history of marine industry. The new Exhibition Centre is positioned on the ramp of a former ship cradle and provides a concentrated event space within the surrounding financial district.

OMA conceived the Exhibition Centre as a “spatial armature,” suspended above a plaza and connected to another exhibition space beneath the ramp. The building organizes the open space, adding new programmatic opportunities for film screenings, fashion shows, and concerts. The new volume transforms the existing ramp into a large-scale theatrical space for events while the covered plaza under the elevated box can be used for more intimate happenings.

The building’s materiality and architecture establish a dialogue with the site’s industrial past; a mysterious object wrapped in a metallic mesh exposes its steel structure, echoing the unfinished ship hulls which used to populate the site.

CREDITS.-

Competition Team.- OMA. Partners in charge.- David Gianotten, Michael Kokora.
Associate in charge.- Paolo Caracini.
Project Architect.- Ricky Suen
Team.- Paul Feeney, Vincent McIlduff, Yuye Peng, Tony Yang, with con Mafalda Brandao, Thomas Brown, Gemawang Swaribathoro, Stella Tong, Mavis Wong, Shu Yang.
Collaborators.- Structure Consultancy.- Ramboll. Façade Consultancy.- Front.
Status.- Schematic Design.
Client.- LuJiaZui Central Financial District (Phase II) Development Corporation.
Site.- LujiaZui, Pudong
Program.- 1500 m² - Exhibition, Retail.

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Axonometric. LuJiaZui Exhibition Centre by OMA. Image courtesy of OMA.

Elevation. LuJiaZui Exhibition Centre by OMA. Image courtesy of OMA.

Rendering. LuJiaZui Exhibition Centre by OMA. Image courtesy of OMA.

Overview.LuJiaZui Exhibition Centre by OMA. Image courtesy of OMA.

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OMA. Office for Metropolitan Architecture

Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.