OMA / David Gianotten has designed a high-end office building on Apollolaan, one of Amsterdam’s most prominent green avenues. Commissioned by Kroonenberg Groep, the five-story Apollolaan 171 replaces the largely opaque JP Morgan bank office building from the late 1980s. It is a design that is at once transparent and tactile, responding to its neighborhood defined by the historical architecture of Berlage from the early twentieth century.

Apollolaan 171 is located at a corner site in the city’s south side, with a mix of high-end offices, housing, and luxury hotels in its surroundings.
The building, designed by OMA, sits on the preserved foundation of the demolished bank, with its shape following the zoning regulations closely. The side facing Apollolaan is defined by interlocking glass volumes resembling a jigsaw puzzle, which reveal the contemporary high-end office along Apollolaan, and create a pleasant public area at the building’s front door. Towards the residential area, the building is terraced, with a façade cladded in custom-designed bricks. Tactility evokes the historical housing in the area.
 
“Apollolaan 171 is a design of a dual character. Its transparent face along Apollolaan lends an open and inviting quality to the building. Its face defined by finely crafted brickwork marks it a delicate and modest addition to the neighborhood rich in history. The welcoming design improves the experience of entering this unique area in Amsterdam South. Our close collaboration with our client, Kroonenberg Groep, and the local government has helped us realize this modern design that connects the past and the future, one that is relevant to the city of Amsterdam.”
Architect David Gianotten. OMA Managing Partner.
 
Internal organization of Apollolaan 171 is lucid, and transparency of the façade brings in light and offers views to tenants. Green marble is a primary finish material for the main circulation core, echoing the abundant vegetation along Apollolaan. In the lobby, this material is used for cladding to mark the building entrance.
 
Demolition of the original JP Morgan bank building has begun. Construction work will start in the autumn of 2021, and the building is scheduled to be completed in mid-2023.
 

Project description by David Gianotten / OMA

The original JP Morgan bank office built in the late 1980s on Apollolaan – a prominent green avenue in Amsterdam’s south district – was a 20-meter tall structure with a largely opaque façade, isolated from its neighborhood with a mix of high-end office buildings, housing, and luxury hotels. The redeveloped Apollolaan 171, sitting on the preserved foundation of the demolished bank, replaces the monolithic structure with a design of a dual character: a transparent glass façade facing Apollolaan reveals an open and inviting contemporary high-end office building; a tactile brick façade on another side renders it a modest and delicate addition to the neighborhood, defined by the historical architecture of Berlage from the early twentieth century.

Apollolaan 171 is located at a corner site. While the overall shape of the five-story building follows the zoning regulations closely, each side’s scale and materiality have been optimized to respond to the characteristics of the surroundings. Interlocking glass volumes resembling a jigsaw puzzle define the façade facing Apollolaan. Such volumes are dimensioned to match the scale of the nearby buildings, and their transparency visually extends Apollolaan’s greenery into the interior. At the corner is the office main entrance. Here, the volumes are further reduced in size with a ground floor setback, creating an inviting public area along Apollolaan at the building’s front door.

Towards the residential area, the building is terraced. The façade on this side is cladded in custom-designed bricks arranged to give a woven effect. The brickwork’s scale, color, and tactility evoke the historical housing in the area. The terraces offer possibilities for collecting rainwater and installing solar panels, while the roof garden facing Apollolaan is an additional social space for office users.

The building’s transparency brings in light and offers views to tenants. Green marble is a primary finish material for the main circulation core, echoing the abundant vegetation along Apollolaan. In the lobby, this material is used for cladding to mark the building entrance, and suggests the lucid internal organization. Tracey Emin’s flamingo pink neon installation with the text “The more of you the more I love you” – originally hung on the exterior wall of the now demolished bank building – remains visible to passers-by on Apollolaan through transparency of the new architecture.

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Architects
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OMA. Partner in Charge.- David Gianotten. Project architect.- Tanner Merkeley, Vincent Kersten.
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Design team
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Margerida Amial, Deniz Arikan, Dagna Dembiecka, Michael den Otter, Gaetano Giordano, Igor Jablan, Honglin Li, Alex Mortiboys, Xaveer Roodbeen, Max Scherer, Haoyang Wu, Arda Yildiz, Wenjia Zhang.
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Collaborators
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Project Management.- vb&t Projectmanagement bv Eindhoven.
Structure.- v. Rossum BV raadgevende ingenieurs Amsterdam.
MEP and Acoustics.- Nelissen Ingenieursbureau Eindhoven.
Executive Architect TO and UO phase.- de Architecten CIE bv Amsterdam.
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Client
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Kroonenberg Groep Real Estate Investment Development.
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Contractor
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J.P. van Eesteren Amsterdam.
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Area
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Total.- 9,345 m².
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Program
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Office.
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Dates
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Demolition of the original JP Morgan bank building has begun, 2021.
Construction work will start in the autumn of 2021, and the building is scheduled to be completed in mid-2023.
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Location
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Amsterdam, The Netherlands.
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Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

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David Gianotten is the Managing Partner – Architect of OMA globally, responsible for the overall organizational and financial management, business strategy, and growth of the company in all markets, in addition to his own architectural portfolio.

As Partner-in-Charge, David currently oversees the design and construction of various projects including the Taipei Performing Arts Centre; the Prince Plaza Building in Shenzhen; the KataOMA resort in Bali; the New Museum for Western Australia in Perth; the masterplan of Rotterdam’s Feyenoord City and the design of the new 63,000 seat Stadium Feijenoord; and Amsterdam’s Bajes Kwartier, a conversion of a large 1960s prison complex into a new neighborhood with 1,350 apartments.

David led the design and realization of the MPavilion 2017 in Melbourne and the Shenzhen Stock Exchange headquarters. He was also responsible for the end stages of the CCTV headquarters in Beijing. David’s work has been published worldwide and several of his projects have received international awards, including the 2017 Melbourne Design Awards and the CTBUH Awards in 2013. David gives lectures around the world mainly related to his projects and on topics such as the future development of the architectural profession, the role of context within projects, and speed and risk in architecture.

David joined OMA in 2008, launched OMA's Hong Kong office in 2009, and became partner in 2010. He became OMA’s global Managing Partner – Architect in 2015 upon his return to the Netherlands after having led OMA’s portfolio in Asia for seven years. Before joining OMA, he was Principal Architect at SeARCH in the Netherlands.

David studied Architecture and Architectural Engineering at the Eindhoven University of Technology, where he has also served as a professor in the Architectural Urban Design and Engineering department since 2016. Additionally, he serves on the board of the Netherlands Asia Honors Summer School.

 
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Published on: August 24, 2021
Cite: "Apollolaan. OMA Reveals Design for High-end Office Building in Amsterdam" METALOCUS. Accessed
<https://www.metalocus.es/en/news/apollolaan-oma-reveals-design-high-end-office-building-amsterdam> ISSN 1139-6415
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