Last Friday, Dr. Valentín Fuster was the guest of the Juan March Foundation. During a long and interesting interview, he himself mentioned the usual phrase "beware of the doctors" among the typical smiles of the audience. The intelligence of the interviewee and interviewer put the commentary in its right value: a joke.
It is usual to be able to criticize in a generic way any profession with the same stereotypes, and not for that reason, the practitioners of this activity have to be offended if the language and context are properly carried out. Respecting the majority,  who practice their profession with professionalism and allowing our society to achieve a high level of well-being.
 
However, sometimes it does not happen like that, the idea does not get to the gag, does not get to the joke and some prefer to use aggressiveness and insulting attitudes, with a language that can only be described as crude and vulgar. As happened last Thursday, with an article signed by Stephen Bayley.    
 
I remember that a couple of years ago, from overseas, they brought a lecturer to close one of the most interesting exhibitions on Constant at the Reina Sofía Museum. With conference underway, and after 15 minutes of unconnected drifts, the lecturer stammered and acknowledged that he had made a mistake and that the papers he was reading, were not the ones he had supposedly prepared to talk about the figure of Constant. Far from stopping that embarrassing spectacle, he continued undaunted until his surreal talk ended.
 
In that case he was an Englishman, although he lives in the United States, in the article of last Thursday also an Englishman, a sad coincidence. In a society like British, dominated by the Brexit and post-brexit thinking, a situation that according to many of its citizens was reached by a huge artillery of lies, or  "fake news", we should not surprise the appearance of typical characters of tabloid press. To the very morbid, I suggest a visit to his website to see the egomaniacal presentation of Stephen Bayley as "second most intelligent man in Britain", or as "design guru".
 
In this surprising cultural foolishness of idolatry to the colonizing Anglo-Saxon culture, at least in our cultural scope, expects a minimum rigor in language, culture and discourse.
 
I will not go into the absurd comparisons or the stereotyped examples used by him to make such an unintelligent criticism. The ignorance shown by him, judging Torres Blancas, by Sáenz de Oiza, as an impossible place to furnish, is as absurd as easily rebuttable and some readers have brilliantly done it with tools as simple as a "Twitter thread".
 
The fact that Stephen Bayley uses a medium of great diffusion as El País, which many of us have read for years, to enlarge his own ego to the detriment of a large group of good professionals, is really surprising and absurd at the same time. I believe that all media should take care of their credibility.
 
I agree with the Superior Council of Architects of Spain when coming out in defense of the profession, but asking for a rectification of the aforementioned article would perhaps increase the repercussion of it.
 
Many years ago, a radio host challenged his audience that if they did not like what he said, they would stop hearing his program. The radio host and the program disappeared from the radio waves many years ago. So I always consider the same thing, the best thing is to be critical and in your case to stop reading the media that is expressed with so little rigor.

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José Juan Barba (1964). Architect from the Madrid School of Architecture (ETSAM) in 1991. He received his PhD in Architecture from ETSAM in 2004, graduating summa Cum laude with the doctoral thesis "Inventions: New York vs. Rem Koolhaas, Bernard Tschumi, Piranesi." In 1991, he received a Special Mention in the Spanish National Graduation Awards. Until 1997, he worked as an advisor to several NGOs. In 1992, he founded his architectural practice in Madrid (www.josejuanbarba.com). 

He is an architectural critic and, since 1998, Editor-in-Chief of the internationally acclaimed bilingual architecture journal METALOCUS (Spanish/English), recipient of several national and international awards.

Barba is an Associate Professor at the University of Alcalá and a member of several research groups. He has been invited to participate in numerous international forums on architecture and urbanism, including the II Forum of Mexican World Heritage Cities, Urban Development, History and Modernity, organized by the Pan-American Committee for Urban Development and Historical Heritage; the World Urban Development Forum (FMDU), held in Culiacán, Sinaloa, Mexico; and the International Conference on Architecture and Urbanism from the Perspective of Women Architects. He has also been invited as lecturer and guest critic at numerous national and international institutions, including the National Building Museum, Roma Tre University, Politecnico di Milano, University of Genoa, Université Pierre Mendès France Grenoble, the Madrid and Barcelona Schools of Architecture, National Autonomous University of Mexico, the Faculty of Architecture in Montevideo, the Schools of Architecture of Medellín and Ecuador, Universidad Iberoamericana, IE University, as well as the Schools of Architecture of Zaragoza, Valladolid, Málaga, Granada, Seville, and A Coruña, among others.

He has extensive professional experience in architecture, urbanism, landscape intervention, and territorial regeneration. His work has received numerous awards, including First Prize in the “Gran Vía Posible” competition for Delirious Gran Vía, Madrid; recognition for the Rivers Interpretation Centre in Zamora, awarded and exhibited at the World Architecture Festival 2008; and recognition for the Santa Bárbara Park project in Toledo. He was also awarded the Erich Degner Prize for Architecture (1995), promoted by the BBVA Foundation. His project for a Day Centre for the Elderly was included in Volume 3 of the Madrid Architecture Guide published by the Official College of Architects of Madrid (COAM) in 2007. His work has been widely published in national and international books and journals.

He served as Maître de Conférences at the Institut d’Urbanisme de Grenoble, Université Pierre Mendès France Grenoble, during the 2013–14 academic year, following his appointment through a European open competition. His work has been published internationally. He regularly serves on academic and professional juries, including the editorial competition jury for the journal Quaderns (2011), the selection committee for the European Union Prize for Contemporary Architecture – Mies van der Rohe Awards (2007–present), and the jury panels for EUROPAN 13 (2015–16) and TRANSFER, Zurich (2019). He was also invited to participate in the Biennale di Venezia 2016 as part of the exhibition Spaces of Exception / Spazi d’Eccezione.

He has authored several books, including "The Dark Line. michele&miquel, dA Vision Design" (2024), "CONGRESO ANYWAY. La ciudad de las ciudades" (2020), "#Positions" (2016), and "Inventions: New York vs. Rem Koolhaas, Bernard Tschumi, Piranesi" (2015). He has also contributed to publications such as "Espacio público Gran Vía. La Ciudad del Turismo" (2020), "Spaces of Exception / Spazi d’Eccezione" (2016), "La manzana de la discordia" (2015), and "Contemporary Japanese Architecture: New Territories" (2015), as well as chapters in numerous books, including "Women Architects: A Professional Challenge" (2009), "21st Century Architectures" (2007), "Ruta de la Plata, New Conquerors of Space" (2019), and "The City of Tourism" (2020).

Selected awards include:

•    “SANTIAGO AMÓN” AWARD, award for the promotion of architecture, COAM Madrid, 2000.
•    “PANAYIOTI MIXELI AWARD,” SADAS-PEA, award for the promotion of architecture, Athens, 2005.
•    “PIERRE VAGO” ICAC. International Committee of Art Critics Award, London, 2005.
•    FAD Award 07, Ephemeral Interventions, First Prize, M.C. Escher Exhibition, Arquin-FAD, Barcelona, 2007.
•    World Architecture Festival, Center for Research and Interpretation of the Rivers, Tera, Esla, and Órbigo, Finalist, Barcelona, 2008.
•    Gran Vía Posible, First Prize, Delirious Gran Vía, Madrid, 2010.
•    Reform of the Río Segura Surroundings, Award, Murcia, 2010.

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Published on: December 16, 2018
Cite:
metalocus, JOSÉ JUAN BARBA
""Beware of doctors" ... or better ... of Stephen Bayley" METALOCUS. Accessed
<https://www.metalocus.es/en/news/beware-doctors-or-better-stephen-bayley> ISSN 1139-6415
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