Last Friday, Dr. Valentín Fuster was the guest of the Juan March Foundation. During a long and interesting interview, he himself mentioned the usual phrase "beware of the doctors" among the typical smiles of the audience. The intelligence of the interviewee and interviewer put the commentary in its right value: a joke.
It is usual to be able to criticize in a generic way any profession with the same stereotypes, and not for that reason, the practitioners of this activity have to be offended if the language and context are properly carried out. Respecting the majority,  who practice their profession with professionalism and allowing our society to achieve a high level of well-being.
 
However, sometimes it does not happen like that, the idea does not get to the gag, does not get to the joke and some prefer to use aggressiveness and insulting attitudes, with a language that can only be described as crude and vulgar. As happened last Thursday, with an article signed by Stephen Bayley.    
 
I remember that a couple of years ago, from overseas, they brought a lecturer to close one of the most interesting exhibitions on Constant at the Reina Sofía Museum. With conference underway, and after 15 minutes of unconnected drifts, the lecturer stammered and acknowledged that he had made a mistake and that the papers he was reading, were not the ones he had supposedly prepared to talk about the figure of Constant. Far from stopping that embarrassing spectacle, he continued undaunted until his surreal talk ended.
 
In that case he was an Englishman, although he lives in the United States, in the article of last Thursday also an Englishman, a sad coincidence. In a society like British, dominated by the Brexit and post-brexit thinking, a situation that according to many of its citizens was reached by a huge artillery of lies, or  "fake news", we should not surprise the appearance of typical characters of tabloid press. To the very morbid, I suggest a visit to his website to see the egomaniacal presentation of Stephen Bayley as "second most intelligent man in Britain", or as "design guru".
 
In this surprising cultural foolishness of idolatry to the colonizing Anglo-Saxon culture, at least in our cultural scope, expects a minimum rigor in language, culture and discourse.
 
I will not go into the absurd comparisons or the stereotyped examples used by him to make such an unintelligent criticism. The ignorance shown by him, judging Torres Blancas, by Sáenz de Oiza, as an impossible place to furnish, is as absurd as easily rebuttable and some readers have brilliantly done it with tools as simple as a "Twitter thread".
 
The fact that Stephen Bayley uses a medium of great diffusion as El País, which many of us have read for years, to enlarge his own ego to the detriment of a large group of good professionals, is really surprising and absurd at the same time. I believe that all media should take care of their credibility.
 
I agree with the Superior Council of Architects of Spain when coming out in defense of the profession, but asking for a rectification of the aforementioned article would perhaps increase the repercussion of it.
 
Many years ago, a radio host challenged his audience that if they did not like what he said, they would stop hearing his program. The radio host and the program disappeared from the radio waves many years ago. So I always consider the same thing, the best thing is to be critical and in your case to stop reading the media that is expressed with so little rigor.

More information

José Juan Barba (1964) is an architect, graduated from ETSA Madrid (1991), and holds a Doctorate in Architecture from ETSA Madrid, awarded Cum laude for his thesis Inventions: New York vs. Rem Koolhaas, Bernard Tschumi, Piranesi (2004). He received a special mention in the National Awards for Completion of Studies (1991) and served as an advisor to various NGOs until 1997. He founded his studio in Madrid in 1992 (www.josejuanbarba.com). 

Barba is an architecture critic and has been the director of METALOCUS magazine since 1999. Since 1998, he has directed the International Architecture Magazine METALOCUS (bilingual, Spanish/English), which has been recognized with multiple national and international awards.

He is a Full Professor at the University of Alcalá, leading the project line of the Habilitation Master's Architecture and City, responsible for several courses in Theory and Criticism, heading the Urban Planning area of the Department of Architecture, and participating in the research group Architecture, History, City, and Landscape at UAH. He has been invited to numerous architecture and urbanism forums, including the II Forum of Mexican Cities World Heritage: Urban Development, History, and Modernity, organized by the Pan-American Committee for Urban Development and Historical Heritage, and the World Urban Development Forum (FMDU) in Culiacán, Sinaloa, Mexico. He has also participated in the International Architecture and Urbanism Conferences from the perspective of women architects, and has lectured at prestigious national and international universities, including the National Building Museum (Washington, DC), Roma TRE, Politecnico di Milano, UPMF Grenoble, ETSA Madrid, ETSA Barcelona, University of Thessaly (Volos), UNAM Mexico, the Faculty of Architecture Montevideo, schools of architecture in Medellín, Ecuador, Alicante, Málaga, Granada, Seville, A Coruña, Universidad Iberoamericana Mexico, IE School, Universidad Europea Madrid, UCJC Madrid, and ESARQ-UIC Barcelona.

Barba has extensive professional experience in architecture, urban planning, landscape design, and territorial recovery. He has received numerous awards, including the First Prize for Gran Vía Posible for Delirious Gran Vía (Madrid), the River Interpretation Center (Zamora), exhibited at the World Architecture Festival (Barcelona 2008), Santa Bárbara Park (Toledo), the Erich Degner Architecture Prize 1995 promoted by the BBVA Foundation, and his Day Care Center for the Elderly project, featured in Volume 3 of the COAM Madrid Architecture Guide (2007). His work has been published in numerous national and international books and magazines.

He was also Maître de Conférences at IUG-UPMF Grenoble (2013–14), in a position obtained through a European competition. His work has been published internationally. He regularly serves on academic juries, including the editorial competition of Quaderns magazine (2011), as a selector for the Mies van der Rohe Awards (2007–2026), as juror for EUROPAN13 Spain (2015–16), TRANSFER in Zurich (2019), and was invited to participate in the Venice Biennale 2016 as part of the exhibition Spaces of Exception / Spazi d’Eccezione.

He has published several books, including The Dark Line. michele&miquel, dA Vision Design (2024), CONGRESO ANYWAY. The City of Cities (2020), #Positions (2016), and Inventions: New York vs. Rem Koolhaas, Bernard Tschumi, Piranesi (2015). He has contributed to other publications such as Public Space Gran Vía. The Tourism City (2020), Spaces of Exception / Spazi d’Eccezione (2016), La mansana de la discordia (2015), and Contemporary Architecture of Japan: New Territories (2015), as well as chapters in numerous books including Architects: A Professional Challenge (2009), 21st Century Architectures (2007), Ruta de la Plata, New Conquerors of Space (2019), and The Tourism City (2020).

Selected awards include:

- “PIERRE VAGO” ICAC. International Committee of Art Critics Award, London, 2005
- “PANAYIOTI MIXELI AWARD,” SADAS-PEA, award for the promotion of architecture, Athens, 2005
- “SANTIAGO AMÓN” AWARD, award for the promotion of architecture, COAM Madrid, 2000
- FAD Award 07, Ephemeral Interventions, First Prize, M.C. Escher Exhibition, Arquin-FAD, Barcelona, 2007
- World Architecture Festival, Center for Research and Interpretation of the Rivers, Tera, Esla, and Órbigo, Finalist, Barcelona, 2008
- Gran Vía Posible, First Prize, Delirious Gran Vía, Madrid, 2010
- Reform of the Río Segura Surroundings, Award, Murcia, 2010

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Published on: December 16, 2018
Cite:
metalocus, JOSÉ JUAN BARBA
""Beware of doctors" ... or better ... of Stephen Bayley" METALOCUS. Accessed
<https://www.metalocus.es/en/news/beware-doctors-or-better-stephen-bayley> ISSN 1139-6415
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