Laure Heriard Dubreuil, founder of The Webster, opened her seventh space in a time where some say off-line retail is dead or dying, but others say that Web and mobile shopping threw new ideas about where and how to consume.
In this context, the project is characterized by having pink-stained concrete walls, with few materials but with surprising geometry for both its terrazzo floors, curved walls and cylindrical pillars. The walls form part of a series of work by Adjaye that plays with the material, such as the crimson Ruby City art centre in Texas.
In this context, the project is characterized by having pink-stained concrete walls, with few materials but with surprising geometry for both its terrazzo floors, curved walls and cylindrical pillars. The walls form part of a series of work by Adjaye that plays with the material, such as the crimson Ruby City art centre in Texas.
"In the past five years I've started to work with a lot of saturated red and pink hues, which extends back to the early colour experiments I did at the beginning of my career. Pink felt like fashion, but I wanted to make something that was tough and gentle at the same time," comments Adjaye.
The front of the building features an LED screen, which will display rotating artwork and act as a public forum for passersby and those who want to sit and stay a while. A place not only to shop but to linger and discover, which is the formula that has allowed Dubreuil to continue opening stores.
The interiors continue the pink aesthetic of the exterior with curving walls that enclose the changing rooms and concrete display plinths. The pink concrete has a smooth finish on the lower part and a rough texture above, while the terrazzo floor is covered in grey concrete with fragments of black cherry marble.
Additional materials used in contrast to the concrete, like the delicate bronze display racks and mirrors with bronze frames. The upper part of the walls in the changing rooms is covered in a floral, vintage 1950s wallpaper.
The Webster marks the British-Ghanian architect's first project in California. Other US projects by David Adjaye include Washington DC's Smithsonian National Museum of African American History and Culture.