Flood with natural light. Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife
26/01/2022.
[BSAS] Argentina
metalocus, JAVIER ARIAS
metalocus, JAVIER ARIAS
Argentine architects Ana Smud and Daniel Zelcer, in collaboration with Camila Jalifeen, were commissioned to reform and expand an old warehouse in the Palermo neighbourhood, located north of the city of Buenos Aires.
The design was to become Niceto's headquarters and contain its new offices, warehouses and exhibition spaces for the design and sale of clothing products.
The design was to become Niceto's headquarters and contain its new offices, warehouses and exhibition spaces for the design and sale of clothing products.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas.
Axonometric view. Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife.
Longitudinal section. Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife.
Ground floor plan. Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife.
First floor plan. Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife.
Second floor plan. Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife.
Third floor plan. Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife.
The project proposed by Ana Smud, Daniel Zelcer and Camila Jalifeen, is developed in an elongated plot organized in three, an old house, a patio and a workshop. The new project conserves the patio as a great oculo of light, which floods the entire building with natural light, also becoming an exterior transit space between the different areas of the project.
The program intelligently inverts the usual layout, placing the production and storage area in the outermost area and leaving the creative area in the background. This achieves a more intimate space for the design and creation of products.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas
The program intelligently inverts the usual layout, placing the production and storage area in the outermost area and leaving the creative area in the background. This achieves a more intimate space for the design and creation of products.
Niceto, offices and showroom by Ana Smud and Daniel Zelcer + Camila Jalife. Photograph by Javier Agustín Rojas
Project description by Ana Smud and Daniel Zelcer + Camila Jalife.
The project consists of the expansion and restoration of an old warehouse in the Palermo neighborhood in the city of Buenos Aires.
The building was to contain the offices, warehouses and exhibition spaces of a company that designs and markets clothing products.
Two very different types of construction coexisted on the property: towards the front, an abandoned and very deteriorated sausage-shaped house and, in the background, a warehouse that functioned as a mechanical workshop. Between both buildings there was a courtyard that provided natural light and ventilation to both spaces.
Preserving the existing courtyard as the articulating nucleus of both constructions, the design decision was rooted in the valuing of the existing warehouse, in which the creative area is developed. On the front side a building was designed for the production areas and the brand's warehouses. This decision, which initially contradicts a typological tradition, allowed us to create a climate of absolute intimacy in the creative area of the company, generating its own world and sustaining the heterogeneity of the company's activities.
The central design axes that structured the project unfolded out of the need for all the environments to receive natural light and for all of them to coexist with the exterior space in some way, guaranteeing the greatest possible space for each program. Based on this search, a new courtyard was created towards the back of the property, leaving the warehouse configured between two courtyards that ventilate and illuminate the programs that delimit it. The warehouse was stripped of its interior elements to expose its bare structure. Light colors were chosen in all the spaces to achieve a feeling of spaciousness. The mirror coating on the dividing wall enhances the feeling of spaciousness and maximizes natural light.
More information
Architects
Ana Smud, Camila Jalife, Daniel Zelcer.
Design team
Ana Sol Smud, Daniel Zelcer, Camila Jalife, Ludmila Saubidet.
Collaborators
Lighting consultant.- Arturo Peruzotti.
Equipment.- Agustina Gentili.
Graphic Identity.- Hummus study.
Landscape.- Martina Zavalia.
Equipment.- Agustina Gentili.
Graphic Identity.- Hummus study.
Landscape.- Martina Zavalia.
Builder
Gealco.
Dates
Construction start year.- 2019.
Year of completion.- 2021.
Year of completion.- 2021.
Location
Palermo, Buenos Aires, Argentina.
Photography
Ana Sol Smud
Ana Sol Smud (Argentina, 1984) is a Buenos Aires based architect, real estate developer and artist. She graduated with honours from the School of Architecture, Design and Urbanism at the University of Buenos Aires (FADU-UBA). Part of her undergraduate courses took place at the Polvtechnic University of Catalunya (UPC-ETSAB), a European experience she was able to combine with a stint working for OAB (Office of Architecture in Barcelona) under architect Carlos Ferrater. In 2008-before completing her training- she received the student award at the National Architecture Competition organized by Clarín-SCA.
Since 2009, Ana Smud teaches architecture at her alma mater, and she has also delivered workshops, lectures and master clases in different universities and learning institutions both at home and abroad.
In 2010, she set up practice in Buenos Aires, Argentina, eventually partnering with fellow architect Daniel Zelcer in 2014.
Since 2009, Ana Smud teaches architecture at her alma mater, and she has also delivered workshops, lectures and master clases in different universities and learning institutions both at home and abroad.
In 2010, she set up practice in Buenos Aires, Argentina, eventually partnering with fellow architect Daniel Zelcer in 2014.
Her work has received -amongst other distinctions:
The 2011 Prize (medium size) at the National Competition for Completed Proiects organized by Clarín-CPAU.
The SCA Award for the Best Works built in 2012.
The 2013 Award for the Best Intervention of the Buenos Aires Historic Quarter.
The 2014 First Prize and a Special Distinction at the International Architecture Biennial of Argentina (BIAAR).
Special selections at the 2015 and 2016 Architecture Biennials of Ecuador and Chile.
Latin America Housing distinction at the 2017 Architecture Award.
Single Family Home Award at the 201 8 International Architecture Biennial of Argentina (BIAAR).
The 2019 - Convened as one of the main exponents of emerging Architecture at the International Architecture Biennial of Argentina (BIAAR).
The SCA and CPAU Award - Arquitectura argentina solidaria at the 2020
MDA 2020 "Narrativa Proyectual"- Colegio de arquitectos de Mendoza - 2020
These and other works by Ana Smud have been the subject of numerous publications by many of the most prestigious national and international magazines or editors.
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