The architects, Julia García Lozano + Miguel Ruiz-Rivas Avendaño were commissioned to project, METAMORFO, an intervention to create a specialized area for children's games and a board game store with an exhibition area, tournaments, classes and demonstrations. A space to play, which seeks to include adults, families and children.

The shop is located on the ground floor of a residential building built in 1994, near the Carlos III University campus in Getafe, a busy and populous city south of Madrid.
Julia García Lozano and Miguel Ruiz-Rivas Avendaño designed a main space divided, but not separated, into three large ambiences: the exhibition area and children's games at the entrance, a compressed space where the counter is located and, finally, the board game and tournaments area.

The intervention explores material confrontations. It clarifies the space between served and servant spaces by the selection of simple materials to achieve maximum visual impact.

The space is organized by three singularities: the colour box, the island of tiles and the wooden floor. All inserted in a white space.
 

Project description by Julia García Lozano - Miguel Ruiz-Rivas Avendaño

Why did we stop playing?
The client, a young entrepreneur, finds the action of playing not only as an entertainment, but as a social instrument. He seeks to point out the importance of ‘playing’ as an activity inherent in culture, and the main tool for the development of thought, memory, reason and social relations.

METAMORFO is the result of an adventure.
A fun place that offers a specialized area of children's games, a board games store with exhibition, tournaments, classes and display spaces. A place to play, which seeks to include adults, families and children.

The project answers to the ambitious need to achieve this meeting space, flexible and representative of the brand, with a minimal budget. The intervention focuses on three design strategies: open-plan organization, maximum storage capacity and material contrast.

Open plan
The site is located on the ground floor of a residential building built in 1994. It is placed between two retail spaces and has a width of 6m. In addition, it has direct access from the street throughout its north facade and has two narrow window openings towards the south inner courtyard.

The first step was to avoid subdividing walls, to let natural light reach all corners. The revamped space mediates with a strong geometrical insertion, that contains the private spaces and allows an overall vision of the space from the entrance, and the counter.

Once accessed, a high open-plan space unfolds. A main space divided, but not separated, into three large ambiences: the exhibition area and children's games at the entrance, a compressed space where the counter is located and, finally, the board game and tournaments area. Private spaces can’t be seen, but can be imagined. The intervention is open to incorporate a series of curtains to frame the main space according to the needs of each event.

Storage
One of the premises was to have as much storage capacity as possible. For that purpose, an equipped perimeter wall benefits from the store’s exhibition layout, allowing to implement shelves in all its height and to keep the main space clear and open.

In addition, the box of private spaces is minimized to comply with the regulations and provide the space with an accessible bathroom and a closed storage room.

Material Contrast
The intervention explores material confrontations. It clarifies the space between served and servant spaces by the selection of simple materials to achieve maximum visual impact. Keeping the low budget, the constructive palette had to organize the space and solve as many technical issues as possible.

The space is organized by three singularities: the colour box, the island of tiles and the wooden floor. All inserted in a pure neutral space that signifies them, and identifies each of the uses. Each event reveals its own distinct colour, adopted today by the intervention.

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Architects
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Julia García Lozano and Miguel Ruiz-Rivas Avendaño.
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Client
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Area
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98 m².
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Dates
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02/20 – 08/20.
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Manufacturers and Materials
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Azulejos Peña, Robert McNeel & Associates.
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Photography
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Miguel Ruiz-Rivas Avendaño, an architect from the Higher Technical School of Architecture of Madrid (ETSAM), where he has been Professor Mentor in the Department of Architectural Projects (DPA) with the Academic Collaboration Grant (2015-2017).

He completed his studies at the Institute for Advanced Architecture of Catalonia (IAAC) in Barcelona (KA-AU Scholarship 2017) and the Royal Danish Academy of Fine Arts (KADK) in Copenhagen (Erasmus + Scholarship). He has collaborated in offices such as Sou Fujimoto Architects in Tokyo, Héctor Fernández Elorza and Carlos Arroyo Architects. He currently works at Pedro Pitarch Architectures & Urbanisms, while developing a Research Grant in Architecture at the Museo Nacional del Prado, in Madrid.

Visiting professor at ETSAM, Melbourne School of Design and Duke University (DIM in Madrid); and he has received, among others, the Scholarship for Academic Excellence and the Santander CRUE / CEPYME award.
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Julia García Lozano, an architect from the School of Architecture of the University of Alcalá de Henares (ETSAG), completed her studies at the Technical University of Lisbon (Erasmus + Grant). At the end of her academic career, she was selected to be part of the Madrid Boosting Talent Program, for graduates with the best records in technical careers by CAM.

Her specialization through the Master in Art Direction at LaBasad in Barcelona ​​enhanced her interest in blurring the boundaries between brand creation and the architectural space in which she is inserted. In this context, Metamorfo is an example of a project in which graphic identity and architecture feed into each other: the brand's personality is reflected in the architectural space itself.

Since 2019 she has been working in the creative team of FutureBrand, the McCann group's specialized branding agency. Under this multidisciplinary approach, she develops brand projects, both national and international, such as the creation of corporate identity, brand spaces, packaging, and art direction. She has worked with brands from different sectors such as Acciona, MAPFRE, Repsol, Iberia, or Nutribén.
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Published on: August 24, 2020
Cite: "Fun in shop. METAMORFO, board games shop-workshop by Julia García Lozano + Miguel Ruiz-Rivas Avendaño" METALOCUS. Accessed
<https://www.metalocus.es/en/news/fun-shop-metamorfo-board-games-shop-workshop-julia-garcia-lozano-miguel-ruiz-rivas-avendano> ISSN 1139-6415
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