The future of rural mobility. Electric tractor by AMO and Volkswagen in "Countryside, The Future"

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Curators
Countryside, The Future is organized by Troy Conrad Therrien, Curator of Architecture and Digital Initiatives, Solomon R. Guggenheim Museum, in collaboration with Rem Koolhaas and Samir Bantal, Rita Varjabedian, Anne Schneider, Aleksander Zinovev, Sebastian Bernardy, Yotam Ben Hur, Valentin Bansac, with Ashley Mendelsohn, Assistant Curator, Architecture and Digital Initiatives, at the Guggenheim.
Dates
Opens February 20, 2020 and closes August 14, 2020. Temporarily closed.
Venue / Adress
Solomon R. Guggenheim Museum. 1071 5th Ave, New York. USA.
Key collaborators
Benita von Maltzahn.- Director of Cultural Engagement for VW. Samir Bantal.- Director of AMO. Peter Wouda.- Design Director of Volkswagen’s Innovation Center Europe. Holger Lange.- Volkswagen engineer. Sebastian Bernardy.- Research and production for AMO.
Photography
Philipp Gladsome, courtesy VW.

Benita von Malzahn

Benita von Malzahn. Director of Cultural Engagement at Volkswagen. Being a qualified woodcarver and holding a degree in art history, Benita von Malzahn started her career as a PR professional. She was involved in PR projects at different German museums before she held senior positions within the communication departments at AUDI AG and Bentley Motors.

In 2011 she moved to Volkswagen Group, where she strengthens sustainable corporations with pioneering artists and cultural institutions as well as the development of cultural education initiatives around the world, in order to offer a wide-ranging audience with the opportunity to engage with creative ideas.

Among other activities, the Wolfsburg-based global company has been a strong partner for the Museum of Modern Art (MoMA) and MoMA PS1 in New York for nearly nine years, now. Benita von Maltzahn also paved the way for further partnerships, enabling Volkswagen to join forces with Nationalgalerie – Staatliche Museen zu Berlin and to collaborate for projects with the Victoria & Albert Museum in London, the YUZ Museum in Shanghai, the Quatar Museums in Doha and others.

Peter Wouda

Peter Wouda. Design Director at Volkswagen Group Future Center Europe. He studied design in Pforzheim, Germany, and London. Since he graduated from the Royal College of Art in London in 1996, he has been working as a designer for the Volkswagen Group.

Peter started his career in Volkswagen Headquarters in Wolfsburg before joining Skoda, where he was leading the Exterior Design. In 2006 Peter moved to the Volkswagen Group Design Studio in Potsdam, near Berlin, heading the Exterior Design.

Together with his international team, he has been responsible for creating many showcars and concepts for production designs for Volkswagen and other group brands. The vehicles that were presented to the public include the Volkswagen XL1 (the “one-liter car”).

Today Peter Wouda is responsible as Design Director for all vehicle concepts that are under development in the Volkswagen Future Center Europe.

OMA. Office for Metropolitan Architecture

Office for Metropolitan Architecture (OMA) is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by ten partners – Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long and Michael Kokora – and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai.

OMA-designed buildings currently under construction include Taipei Performing Arts Centre, Qatar National Library, Qatar Foundation Headquarters, Bibliothèque Multimédia à Vocation Régionale in Caen, Fondation d’Entreprise Galeries Lafayette in Paris, Bryghusprojektet in Copenhagen, Musée National des Beaux-Arts du Québec, and Faena Arts Center in Miami.

OMA's recently completed projects include Garage Museum of Contemporary Art in Moscow (2015); Fondazione Prada in Milan (2015); G-Star Headquarters in Amsterdam (2014); Shenzhen Stock Exchange (2013); De Rotterdam, a large mixed-use tower in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court, the headquarters for Rothschild Bank in London (2011); Milstein Hall at Cornell University in Ithaca, New York (2011); and Maggie's Centre, a cancer care centre in Glasgow (2011). Earlier buildings include Casa da Música in Porto (2005), Seattle Central Library (2004), and Netherlands Embassy in Berlin (2003).

 

REM KOOLHAAS

Rem Koolhaas was born in Rotterdam in 1944. He began his career as a journalist, working for the Haagse Post, and as a set-designer in the Netherlands and Hollywood. He beganHe frequented the Architectural Association School in London and studied with Oswald Mathias Ungers at Cornell University. In 1978, he wrote Delirious New York: a retroactive manifesto for Manhattan, which has become a classic of contemporary architectural theory. In 1975 – together with Elia and Zoe Zenghelis and Madelon Vriesendorp – he founded OMA (Office for Metropolitan Architecture).

The most important works by Koolhaas and OMA, from its foundation until the mid-1990s, include the Netherlands Dance Theatre at The Hague, the Nexus Housing at Fukuoka in Japan, the Kunsthal in Rotterdam, the Grand Palais of Euralille and Lille, the Villa dall’Ava, the Très Grande Bibliothèque, the Jussieu library in Paris, the ZKM in Karlsruhe and the Seattle Public Library.

Together with Koolhaas’s reflections on contemporary society, these buildings appear in his second book, S,M,L,XL (1995), a volume of 1376 pages written as though it were a “novel about architecture”. Published in collaboration with the Canadian graphic designer, Bruce Mau, the book contains essays, manifestos, cartoons and travel diaries.

In 2005, with Mark Wigley and Ole Bouman, he was the founder to the prestigious Volume magazine, the result of a collaboration with Archis (Amsterdam), AMO and C-lab (Columbia University NY).

His built work includes the Qatar National Library and the Qatar Foundation Headquarters (2018), Fondation Galeries Lafayette in Paris (2018), Fondazione Prada in Milan (2015/2018), Garage Museum of Contemporary Art in Moscow (2015), the headquarters for China Central Television (CCTV) in Beijing (2012), Casa da Musica in Porto (2005), Seattle Central Library (2004), and the Netherlands Embassy in Berlin (2003). Current projects include the Taipei Performing Arts Centre, a new building for Axel Springer in Berlin, and the Factory in Manchester.

Koolhaas directed the 2014 Venice Architecture Biennale and is a professor at Harvard University, where he directs The Project on the City, a research programme on changes in urban conditions around the world. This programme has conducted research on the delta of the Pearl River in China (entitled Great Leap Forward) and on consumer society (The Harvard Design School Guide to Shopping). Taschen Verlag has published the results. Now is preparing a major exhibition for the Guggenheim museum to open in 2019 entitled Countryside: Future of the World.

Among the awards he has won in recent years, we mention here the prestigious Pritzker Architecture Prize (2000), the Praemium Imperiale (2003), the Royal Gold Medal (2004) and the Mies Van Der Rohe prize (2005). In 2008, Time mentioned him among the 100 most influential people of the planet.

Samir Bantal

Samir Bantal is the director of AMO, the think- tank founded by Rem Koolhaas in 1998, which enables OMA to apply its architectural thinking beyond architecture, to the fields of design, technology, media and art.

Samir Bantal rejoined OMA in 2015 after working at the office between 2003 and 2007 on a number of projects ranging from product design, research, architecture and master planning. Samir was involved in the Image of Europe, an exhibition on the history and meaning of the European Union, rebranding the European flag. He worked on a new proposal for the Shanghai Expo of 2010, a master plan for Riga Port City and several exhibitions for the Venice Biennale. He was project architect of the Ras Al Khaimah master plan (2006) and Jebel Al Jais Resort (2006). Samir also contributed to a number of publications by AMO, such as Project Japan (2011) and Al Manakh I (2007).

Before joining OMA, Samir worked for Toyo Ito, and was associate professor at Delft Univeristy of Technology in the fields of architecture and urbanism. Between 2008-2012 he was editor of the Annual Architecture Yearbook of the Netherlands.

Currently, Samir is responsible for the new retail concept for the luxury car brand Genesis in Seoul, Korea. Also with AMO, Samir is currently working on 3 exhibitions. In Qatar, AMO explores the role of modern architecture in the development of the city of Doha, opening March 2019. Together with the Harvard School of Design, Samir leads Countryside, a comprehensive research project that investigates the interaction between the city and the countryside, which will culminate in an exhibition in the Guggenheim in New York early 2020. Lastly, ‘Figures of Speech’ will show at the MCA Chicago in June 2019. The design of the exhibition, a retrospective on the work of renown designer Virgil Abloh, is a collaboration between Samir and Virgil Abloh.

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